Stay ahead of the curve and future-proof your business with Mintel’s Germany Hair Care Report 2024. Our full report is packed with consumer-led market intelligence, Germany hair care market trends, and an analysis of German consumer behaviour. Get a 360° view of the hair care market in Germany including market size, share, and a hair care Germany market forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
54% of consumers in Germany who have used premium haircare brands have also used a dupe of a haircare product.
With this in mind and in light of the ongoing cost of living crisis, Germany hair care market brands need to be mindful of dupe culture. Premium brands can strengthen their value proposition by focusing on unique, patented technologies, thus demonstrating they are irreplaceable.
This Report looks at the following segments in the hair care market in Germany:
This report covers shampoo and conditioner sold through all retail outlets and by hair salons for home use. Hair colourants are excluded from this report.
Some brands included in this report:
THIX, dm (Balea), Dick Johnson, xskincare, Procter & Gamble, L’Oréal, Henkel, Kao Corporation, Elvital, Head & Shoulders, Pantene Pro-V, Gliss Kur, Schauma, Fructis, Wahre Schätze, Guhl, Joh Frieda, NIVEA, Plantur 39, and more.
This report, written by Henrike Philipp, Research Analyst, delivers in-depth commentary and analysis to highlight Germany hair care market trends and add expert context to the numbers.
Although budgets remain strained, consumer interest in hairloss reduction, scalp care, and hair-type-specific products is driving innovation in the haircare market in Germany.
Henrike Philipp
Research Analyst
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