Germany Hand, Body and Footcare Market Report 2020
Increased hand washing and sanitising has driven the need for skin protection in 2020. High usage of bodycare in Germany will bolster the category amidst recession.Heidi Lanschützer, Associate Director…

Germany Hand, Body and Footcare Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Hand, Body and Footcare – Germany market including the behaviours, preferences and habits of the consumer.

Personal care categories are broadly non-discretionary compared to beauty, which saw the hand, body and footcare grow in value by 4.4% in 2019 with footcare seeing strongest growth. NPD inspired by facial skincare as well as high engagement from the German consumer and their interest in innovative formats will drive growth in 2020.

Quickly Understand

  • What can be learned from German facial skincare to drive category growth?
  • What are German consumers looking for amidst COVID-19?
  • How to benefit from German consumers’ openness to trying innovative formats?
  • How to tap into scientifically/clinically proven claims?
  • How can your brand support communities and reinforce consumer loyalty?
  • What is German consumers’ format usage in hand, body, and footcare?

Covered in this report

Brands mentioned: Aldi Süd, Augustinus Bader, Balea, Beiersdorf, Bepanthol. Biocura Nature, CC Care and Consulting, Cosnova, Coty, DM, Douglas, Dr. Rimpler, Efasit, Essence, Estée Lauder, Gallinée, Garnier, Handsan, HelloBody, Hello Simple, Henkel, HORNBACH and SEINZ., i+m Naturkosmetik, Isana, Johnson & Johnson, Juvena, Kao, Lierac, L’Oréal, Lush, M. Asam, Mio, Mixa, Neutrogena, Nuxe, Orinbe, Procter & Gamble, Rituals Cosmetics, Scholl, Share, Skin Stories, Unilever, Vaay, #b.e, etc.

Products mentioned:

  • Handcare
  • Footcare
  • Bodycare, including:
  • Body lotions/creams, including those that match or are line extensions to men’s or women’s fragrances
  • Body moisturisers in formats other than lotion and cream, including sprays
  • Body butters
  • Emollients
  • General-purpose products
  • Exfoliant products for body use, eg polishing grains and scrubs
  • Anti-cellulite products
  • Bust-firming gels, creams, and lotions
  • Fragrance treatment sprays
  • Tanning moisturisers – skincare with added tanning agent to build a gradual tan with frequent use
  • Men’s bodycare products

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Increased hand washing and sanitising has driven the need for skin protection in 2020. High usage of bodycare in Germany will bolster the category amidst recession.
Gwen Osserman
Analyst – Beauty and Personal Care

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: agreement with statement, "Haven't used but interested in using", by format type, April 2020
    • Graph 2: hand, body and footcare behaviours, April 2020
    • Graph 3: interest in product qualities, April 2020
    • Opportunities
    • The competitive landscape

    • Graph 4: change in intent to spend about the same on beauty and personal care, March-August 2020
  3. market drivers

    • Graph 5: real GDP growth, 2008-20 (est)
  4. What consumers want, and why

    • Format usage in hand, body and footcare
    • Graph 6: format usage by body part, April 2020
    • Graph 7: format usage for hands and feet, April 2020
    • Graph 8: format usage by gender, April 2020 – NET
    • Interest in innovative hand, body and footcare formats
    • Graph 9: usage of and interest in formats by type, April 2020
    • Graph 10: agreement with statement "Haven't used but interested in using", by format type, April 2020
    • Hand, body and foot skin concerns
    • Graph 11: skin issues experienced on hands and feet, April 2020
    • Graph 12: skin issues experienced on hands, April 2020
    • Graph 13: skin issues experienced on feet, by gender, April 2020
    • Graph 14: skin issues experienced on upper and lower body, April 2020
    • Skincare behaviours in hand, body and footcare
    • Graph 15: behaviours regarding hand, body and footcare, April 2020
    • Interest areas for hand, body and footcare products
    • Graph 16: interest in hand, body and footcare product qualities, April 2020
  5. Launch activity and innovation

    • Graph 17: NPD in hand, body and footcare, by launch type, 2015-20
    • Graph 18: NPD in hand, body and footcare, by segment, 2015-20
    • Graph 19: NPD in hand, body and footcare, by own label versus branded, 2015-20
    • Graph 20: NPD in hand, body and footcare, by top ten ultimate companies in 2019, 2018-20
    • Graph 21: fastest growing and fastest declining bodycare claims in 2019, 2018-19
    • Graph 22: fastest-growing and fastest-declining handcare claims in 2019, 2018-19
    • Graph 23: fastest-growing and fastest-declining footcare claims in 2019, 2018-19
    • Advertising and marketing activity
  6. Market share

    • Retail market share of hand, body and footcare, 2018-19
  7. market segmentation, size and forecast

    • Forecasting during COVID-19 crisis
    • Market size and forecast – retail value sales
    • Retail value market shares of hand, body and footcare by Segment, 2018-19
  8. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast – retail value sales

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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