2023
9
Germany Health and Fitness Clubs Market Report 2023
2023-11-20T14:59:50+00:00
REP33363ACF_099A_4EFD_AF03_CD3E9E26E5AA
2195
168145
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Report
en_GB
While low-cost gyms are set to benefit in times of high inflation, mid-market brands can convince German consumers with offers that aim to improve total wellbeing such as medical treatments.

Germany Health and Fitness Clubs Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Germany Health & Fitness Clubs Market Report 2023. Our full report is packed with consumer-led market intelligence, trends in the health and fitness club market, and consumer behaviours affecting your industry. Get a 360° view of the health & fitness market in Germany, including market size, share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook of the health & fitness market in Germany, including market drivers and expert insights.
  • The short-, medium- and long-term impact of inflation on private health and fitness clubs.
  • Consumer Behaviours regarding fitness clubs in Germany: Usage of and interest in private health and fitness clubs, frequency of visits, monthly costs, and usage barriers.
  • Interest in additional health and fitness club offers and willingness to pay extra.
  • How your business can tap into opportunities to increase your share in the fitness industry in Germany.

An Overview of the Health and Fitness Club Market in Germany

Membership numbers of fitness clubs in Germany are rising, increasing market value and narrowing the pre-pandemic gap.

Although inflation is expected to level off, cautious spending behaviour will persist due to political uncertainties like the energy crisis. Therefore, low-cost health clubs in Germany will drive short-term growth.

Health Clubs in Germany: What Consumers Want and Why

  • The Impact of Inflation on Fitness Clubs in Germany: Due to squeezed incomes, German consumers have to balance their spending on non-essential expenses such as gyms. Especially mid-market clubs might be subjected to 68% of consumers cancelling their membership because of rising living costs. Low-cost clubs that already benefit from this consumer behaviour can focus on cheaper deals to resonate with customers. Once financial concerns decline, Germans will invest more strongly in their health.
  • How the Fitness Industry in Germany Benefits from an Increased Focus on Health: With a focus on total wellbeing, independent clubs can leverage interest and drive mid-term growth. Overall, considering Germans’ heightened priority on their health, gyms are well placed to broaden their scope to become more of a lifestyle brand helping users to adopt healthy habits, instead of solely promoting fitness. Brands can capitalise on additional offers improving total wellbeing, such as medical treatments, mental wellbeing classes, or nutritional advice.

Health and Fitness Club Market Forecast

  • While younger generations – at 80% – are the most engaged gym users, Germany’s ageing society will force gyms to broaden their scope to include offers for Baby Boomers to ensure long-term growth.
  • Focusing on holistic health will likely appeal to them and will also contribute to gyms becoming more of a lifestyle brand.

To learn how to connect with your audience, purchase our Germany Health and Fitness Clubs Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: EASYFITNESS, GYM 10, Holmes Place, aktiVital, MediAix, Fitness First, TikTok, Kraftwerk, SPORTFABRIK, Gold’s Gym, EGYM, SCANECA, McFit, Crunch Fit, NFL, FitX, MultiBall, Elysium Gym, Gymondo, Hyrox, and more.

Additional Features Included with Your Purchase:

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
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Expert Insights on the Fitness Industry in Germany

This report, written by Silvia Hondt, Research Analyst, delivers in-depth commentary and analysis to highlight trends in the health and fitness club market and add expert context to the numbers.

While low-cost gyms are set to benefit in times of high inflation, mid-market brands can convince German consumers with offers that aim to improve total wellbeing such as medical treatments.

Silvia Hondt, Research Analyst
Silvia Hondt
Research Analyst – Travel & Leisure

Table of Contents

    • Key issues covered in this Report
  1. EXECUTIVE SUMMARY

    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Impact of the economy on health and fitness clubs
    • Graph 2: consumer price index*, 2022-23
    • Healthy lifestyle
    • Graph 3: top three aspects with higher priority as a result of the cost of living crisis, 2023
    • Ageing population
    • Graph 4: population structure, by age, 2020-30
    • Consumer protection
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of and interest in health and fitness clubs
    • Graph 5: interest in using a private health and fitness clubs, 2023
    • Graph 6: types of health and fitness clubs used*, 2023
    • Graph 7: types of health and fitness clubs most interested in**, 2023
    • Frequency of health and fitness club visits and monthly costs
    • Graph 8: frequency of visiting health and fitness clubs, 2023
    • Graph 9: money spend for most expensive health and fitness club membership/third-party subscrition per month, 2023
    • Graph 10: money spend for most expensive health and fitness club membership/third-party subscrition per month, by type of usage, 2023
    • Barriers to using private health and fitness clubs
    • Graph 11: barriers to using health and fitness clubs, by interest in using health and fitness clubs, 2023
    • Interest in additional health and fitness club offers
    • Graph 12: interest in additional health and fitness club offers, 2023
    • Graph 13: repertoire of additional offers interested in and willing to pay extra for, 2023
    • Behaviours towards health and fitness clubs
    • Graph 14: behaviours towards health and fitness clubs, 2023
    • Graph 15: agreement with “The rising cost of living has made me consider cancelling my membership/third party online subscription service”, by money spend on heath and fitness clubs**, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. MARKET SHARE

    • Graph 16: volume share of types of health and fitness clubs, 2019-22
    • Graph 17: value share of types of health and fitness clubs, 2019-22
  6. MARKET SIZE, SEgmentation AND FORECAST

  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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