Germany Health Management Trends Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Health Management Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, health management trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of health care management in Germany including a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• The short-, medium- and long-term impact of inflation on health management trends in Germany.
• Germans’ perception of difficulty in managing health and health management support Germans find most helpful.
• Typical spending on health products and services.
• Behaviours towards health management: Importance of job fulfilment, inclusive health brands, and approaches to managing health issues.

An Overview of Health Care Management in Germany

Although inflation levels were decreasing in September 2023, food and drink prices remain high – meanwhile Germans’ real wages are falling behind.

The consequential impact on German consumers’ spending power is also impacting their mental and physical health.

Market Research about Health Management in Germany: What Consumers Want and Why

• The Impact of Inflation on Health Management Trends in Germany: Because health has become a greater priority for Germans, health products and services are largely protected from potential cutbacks during the ongoing cost of living crisis. This is evidenced by the 63% of Germans who prioritise spending on their health over spending on non-essential items.
• Market Research about Health Management in Germany: Managing one’s health has become increasingly challenging, with 34% of Germans feeling a lack of drive as a result of current global events. This feeling of fatigue contributes to the wide gap between what people do and think they should do to stay healthy, requiring brands to help German consumers regain motivation by decreasing stress and boosting energy. Pushing education on holistic health will also help German consumers to improve.
• Female Health Care Management in Germany: Women have been underserved by the industry so far, therefore, brands should invest in women-centric health services, like health testing, cycle-dependent exercise, or products such as menstrual pain relief. 51% of women would like to see brands offer more remedies for gender-related health issues with demand peaking among women aged 18 to 24.

To learn how to connect with your audience, purchase our Germany Health Management Trends Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Vly, Sainsbury’s, Reuter, Mivolis, Wild Nutrition, Ingarden, PureGym, Kolonne Null, nüchtern.berlin, Krombacher, Gourmet Water Bar, JoyBräu, Corona, Raketpal, Heineken, Gowod, Gutology Hydrate, Decathlon, NanoRepro, Withings, Henkel, Moodgym, Restaurant of Mistaken Order, AOK, hertility, myoovi, Pliability, and more.

Products: Food & Drink (including groceries, alcohol, unprocessed, functional), vitamins & supplements, OTC medication, health technology, mental health services, at-home diagnostic tools, and more.

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Expert Insights on Health Care Management in Germany

This report, written by Hannah Sandow, Senior Analyst, delivers in-depth commentary and analysis to highlight health management trends in Germany and add expert context to the numbers.

The gap between what Germans do and think they should do to be healthy calls for brands to boost motivation by addressing prevalent fatigue with mental health support and energy-boosting supplements.

Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany