2023
9
Germany Health Management Trends Market Report 2023
2023-11-01T12:02:11+00:00
REP39B1527E_61A5_43E4_90F7_FDB661BA5F10
2195
167782
[{"name":"Health and Wellbeing","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing"}]
Report
en_GB
The gap between what Germans do and think they should do to be healthy calls for brands to boost motivation by addressing prevalent fatigue with mental health support and energy-boosting…

Germany Health Management Trends Market Report 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve and future-proof your business with Mintel’s Germany Health Management Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, health management trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of health care management in Germany including a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • The short-, medium- and long-term impact of inflation on health management trends in Germany.
  • Germans’ perception of difficulty in managing health and health management support Germans find most helpful.
  • Typical spending on health products and services.
  • Behaviours towards health management: Importance of job fulfilment, inclusive health brands, and approaches to managing health issues.

An Overview of Health Care Management in Germany

Although inflation levels were decreasing in September 2023, food and drink prices remain high – meanwhile Germans’ real wages are falling behind.

The consequential impact on German consumers’ spending power is also impacting their mental and physical health.

Market Research about Health Management in Germany: What Consumers Want and Why

  • The Impact of Inflation on Health Management Trends in Germany: Because health has become a greater priority for Germans, health products and services are largely protected from potential cutbacks during the ongoing cost of living crisis. This is evidenced by the 63% of Germans who prioritise spending on their health over spending on non-essential items.
  • Market Research about Health Management in Germany: Managing one’s health has become increasingly challenging, with 34% of Germans feeling a lack of drive as a result of current global events. This feeling of fatigue contributes to the wide gap between what people do and think they should do to stay healthy, requiring brands to help German consumers regain motivation by decreasing stress and boosting energy. Pushing education on holistic health will also help German consumers to improve.
  • Female Health Care Management in Germany: Women have been underserved by the industry so far, therefore, brands should invest in women-centric health services, like health testing, cycle-dependent exercise, or products such as menstrual pain relief. 51% of women would like to see brands offer more remedies for gender-related health issues with demand peaking among women aged 18 to 24.

To learn how to connect with your audience, purchase our Germany Health Management Trends Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Vly, Sainsbury’s, Reuter, Mivolis, Wild Nutrition, Ingarden, PureGym, Kolonne Null, nüchtern.berlin, Krombacher, Gourmet Water Bar, JoyBräu, Corona, Raketpal, Heineken, Gowod, Gutology Hydrate, Decathlon, NanoRepro, Withings, Henkel, Moodgym, Restaurant of Mistaken Order, AOK, hertility, myoovi, Pliability, and more.

Products: Food & Drink (including groceries, alcohol, unprocessed, functional), vitamins & supplements, OTC medication, health technology, mental health services, at-home diagnostic tools, and more.

Additional Features Included with Your Purchase:

  • Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
  • Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
  • Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on Health Care Management in Germany

This report, written by Hannah Sandow, Senior Analyst, delivers in-depth commentary and analysis to highlight health management trends in Germany and add expert context to the numbers.

The gap between what Germans do and think they should do to be healthy calls for brands to boost motivation by addressing prevalent fatigue with mental health support and energy-boosting supplements.

Hannah Sandow, Senior Analyst
Hannah Sandow
Senior Analyst – Health & Wellbeing, Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Opportunities
    • Graph 1: ideal frequency of healthy habits, 'How frequently do you think someone should do each of the following activities to be healthy?', 2023
    • Graph 2: typical frequency of health-related habits, 'How frequently do you typically do each of the following?', 2023
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Graph 4: financial confidence index, 2022-23
    • Wellbeing pillars
    • Graph 5: BMI by gender, 2021
    • Graph 6: frequency of eating/drinking healthily, 2023
  3. WHAT CONSUMERS WANT AND WHY

    • Perception of difficulty in managing health
    • Graph 7: difficulty in managing health, by age and gender, 2023
    • Graph 8: perception of difficulty in managing health by financial health, 2023
    • Typical, ideal and acceptable frequency of health-related habits
    • Graph 9: typical participation in healthy habits vs ideal participation in healthy habits – NET, 2023
    • Graph 10: ideal frequency of healthy habits, 'How frequently do you think someone should do each of the following activities to be healthy?', 2023
    • Graph 11: typical frequency of health-related habits, 'How frequently do you typically do each of the following?', 2023
    • Graph 12: ideal frequency of eating five portions of fruit or vegetables a day, by age and gender – NET, 2023
    • Graph 13: actual frequency of eating five portions of fruit/vegetables a day, by gender and age, 2023
    • Graph 14: acceptable frequency of unhealthy habits, 'How frequently do you think someone can do the following activities and still be considered healthy?' – NET, 2023
    • Graph 15: typical frequency of unhealthy habits, 'How frequently do you typically do each of the following?' – NET, 2023
    • Graph 16: daily alcohol consumption, by gender and age, 2023
    • Graph 17: daily alcohol consumption, by gender and age, 2019
    • Graph 18: index for ideal frequency of healthy habit, by generation, 2023
    • Typical spending on health products and services
    • Graph 19: typical spending on health products/services, 2023
    • Graph 20: typical spending on unprocessed vs functional food/drink, by age, 2023
    • Most helpful health management support
    • Graph 21: most helpful health management support, 2023
    • Graph 22: perceived positive impact of technology on health, by employment location, 2023
    • Behaviours towards health management
    • Graph 23: behaviours towards health management, 2023
  4. APPENDIX

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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