Germany Health Technology Trends Market Report 2021
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With the government making apps and digital services available on prescription, technology is playing an increasingly important role in German health and fitness.Jan Urbanek, Research Analyst - Consumer Technology…

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Report Summary

This report provides comprehensive and current information and analysis of Digital Healthcare Market Trends in Germany, including the Health Technology market size, anticipated market forecast, relevant market segmentation, and industry trends for the Health Technology Market in Germany.

Current market landscape

32% of German consumers state they have used exercise tracking apps, representing a higher proportion than 17% who say they use gyms. This highlights the wide-ranging potential for exercise tracking, with innovations in wearable technology and apps providing ever more detailed data across sporting activities.

Future market trends

Lockdown brought the closure of gyms, leaving many working out at home or focused on outdoor workouts such as running. This helped drive the use of health technology while live classes and online personal training found a strong market with 15% of Germans having used such services. COVID-19 has also renewed the emphasis on health with additional motivation to monitor and improve wellbeing through digital healthcare technology.

Read on to discover more about the Healthcare technology Trends in Germany or take a look at our other German Technology market research reports.

If you would like to read this report in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on healthcare technology trends in Germany, including changing usage habits and buying intentions
  • Consumer usage and awareness of health technology app and services
  • Reasons for using and not using digital healthcare technology
  • The aspects of health consumers most want to monitor using technology
  • Consumer attitudes towards health technology and digital services

Covered in this report

Brands include: Apotheken Rundschau, Apple, Cankado, Companion Patella, Corona Warn App, Deprexis, DiGA, Doctolib, Elevida, Esysta, Fitbit, Ginger, Google, Headspace, HelloBetter, Inverto, IQAir, Kalmeda, M-Sense, Mawenda, Mika, Mindable, Muse, Peloton, Rehappy, Samsung, Selfapy, Somnio, Vaha, Waze, Withings, Zanadio, 23andMe etc.

Expert analysis from a specialist in the field

This report, written by Jan Urbanek, a leading analyst in the Consumer Technology sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With the government making apps and digital services available on prescription, technology is playing an increasingly important role in German health and fitness.

Jan Urbanek

Research Analyst – Consumer Technology

Table of Contents

  1. Executive summary

    • Key issues covered in this report
    • The impact of COVID-19 on health technology trends
    • Market context
    • Opportunities
  2. Market drivers

    • COVID-19 and the German economy
    • Graph 1: key economic data, in real terms, 2019-23
    • Graph 2: changes in spending habits since the start of the outbreak, 2021
    • Demographics
    • Graph 3: shares of maximum adult population projections, by age group, 2020-30
    • Health trends
    • Graph 4: exercise frequency before the COVID-19/coronavirus outbreak, 2020
    • Digitisation of health services
    • Graph 5: interest in the use of smart home devices for medical purposes, by age, 2021
  3. What consumers want and why

    • The impact of COVID-19 on consumer behaviour
    • Graph 6: Mintel COVID-19 exposure anxiety index, 2020-21
    • Technology ownership
    • Graph 7: technology ownership, September 2021
    • Graph 8: selected health technology ownership, by age, September 2021
    • Graph 9: impact of COVID-19 on voice-controlled speaker usage, 2021
    • Usage and awareness of health apps and digital services
    • Graph 10: users of health technology apps and services, by age, 2021
    • Graph 11: usage and awareness of healthy technology apps and services, 2021
    • Reasons for using health apps and digital services
    • Graph 12: reasons for using health technology apps and services, 2021
    • Reasons for not using health technology
    • Graph 13: reasons for not using health technology apps and services, 2021
    • Aspects of health people want to track
    • Graph 14: interest in tracking aspects of health, 2021
    • Attitudes towards health technology and apps
    • Graph 15: attitudes towards health technology apps and services, 2021
    • Medical services and technology
    • Graph 16: attitudes towards health technology and medical services, 2021
    • Health technology and insurance
    • Graph 17: attitudes towards health technology and insurance, 2021
  4. Launch activity and innovation

    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

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      Germany Sample Report Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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