Stay ahead of the curve and future-proof your business with Mintel’s Healthy Lifestyles in Germany Report 2024. Our full report is packed with consumer-led market intelligence, healthy lifestyle trends in Germany, and consumer behaviours. Get a 360° view of consumer lifestyles in Germany including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Due to high inflation, affordability has emerged as an established concern for consumers, particularly influencing healthy lifestyles in Germany: 53% of consumers in Germany agree that the rising cost of living has made it less affordable for them to lead a healthy lifestyle.
German consumers’ perception of their own health remained steady at 48% between 2023 and 2024, however, compared to September 2021 this perception has decreased. Hence, Germans’ health is yet to recover while they are navigating through times of multiple crises.
To learn how to connect with your audience, purchase our Healthy Lifestyles in Germany Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
tetesept, Kuschelweich, Aldi, McFIT, Gallinee, Fitness First, Weight Watchers+, Hotel Mürz, Balloon, Rituals, Wellnas, Hotel Filser, Hotel Heinz, Braineffect, Kneipp, ARKET, Gymbox, Digital Detox Destination, Noot, AOK, Mighty, Picnic, Inception, Gymondo, Technogym, cerascreen, and more.
This report, written by Katharina Kirsch, Analyst, delivers in-depth commentary and analysis to highlight healthy lifestyle trends in Germany and add expert context to the numbers.
German consumers’ health is yet to recover amid multiple crises, calling for brands to continue to support consumers in living healthily. For example, by offering multifunctional immune boosters and affordable fitness with added benefits.
Katharina Kirsch
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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