Germany Healthy Lifestyles Market Report 2023
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Germans' health perceptions have deteriorated amid multiple crises. Brands that support consumers in their physical, mental and social wellbeing will find appeal. Henrietta Lukasch, Research Analyst - Consumer Lifestyles…

Germany Healthy Lifestyles Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Germany Healthy Lifestyles Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the Germany health and wellbeing market including trends analyses, market forecast, and opportunities to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook on the Germany health and wellbeing market, including expert insights and market drivers.
  • The impact of successive crises on healthy lifestyles in Germany.
  • The overall state of the nation’s health.
  • Most important factors for staying healthy and feeling well.
  • Changes needed to lead a healthy lifestyle and barriers that prevent Germans from following healthy habits more often.
  • How your business can tap into opportunities in the Germany health and wellbeing market.

Consumer Lifestyles in Germany: Current Market Landscape

Following multiple crises, Germans’ perceptions of health have deteriorated. The percentage of people who perceive their peers as healthy has declined from 55% to 48%.

Moreover, many German consumers feel a lack of drive as a result of the current crises, as consumers with healthy finances are more likely to keep up healthy habits than those who are financially struggling.

Germany Healthy Lifestyles: What Consumers Want and Why

  • Consumer Lifestyles in Germany and Behaviours: Mental and social health become vital in times of crises, however, mental and social factors fall short on consumers’ list of factors for staying healthy and feeling well.
  • Germany Healthy Lifestyles and Market Opportunities: Physical aspects like sleep, exercise and healthy eating are high on German consumers’ lists as opposed to mental health aspects. Brands need to connect mental and social health with physical activities more strongly, e.g. by promoting pursuing a hobby or attending sport events, to foster a more holistic approach to health.

To learn how to connect with your audience, purchase our full Market Report about Healthy Lifestyles in Germany 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Nike, Headspace, YouTube, bakAdemy, Park Hyatt, Loftie Lamp, FORME, Dozoff, SomaSleep, Domino’s, miiskin, BeReal, Twitch, HelloClayre, TikTok, and many more.

Products: Technology (devices, apps), social media pladtforms, apparel, food and drink, and many more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Healthy Lifestyles in Germany

This report, written by Henrietta Lukasch, Consumer Lifestyles Analyst, delivers in-depth commentary and analysis to highlight current trends for healthy lifestyles in Germany and add expert context to the numbers.

Germans’ health perceptions have deteriorated amid multiple crises. Brands that support consumers in their physical, mental and social wellbeing will find appeal.

Henrietta Lukasch
Henrietta Lukasch
Research Analyst – Consumer Lifestyles

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Opportunities

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-24
    • Graph 2: perception of health, by financial situation, 2023
    • Obesity
    • Graph 3: trends in body mass index (BMI), 1999-2021
    • Physical activity
    • Nutrition
    • Mental health

    • General health perception
    • Graph 4: perception of general health for a person of one’s own age, by age, NET, 2021
    • Graph 5: perception of general health for a person of one’s own age, by age, NET 2023
    • Most important aspects of health
    • Graph 6: most important factors for staying healthy and feeling well, 2023
    • Changes in leading healthy lifestyles
    • Graph 7: changes in activities compared to a year ago, 2023
    • Barriers to leading a healthy lifestyle
    • Graph 8: factors preventing consumers from following healthy habits more often, 2023
    • Graph 9: consumers who don’t know what healthy habits to focus on, by generation, 2023
    • Behaviours towards healthy lifestyles
    • Graph 10: behaviours towards leading a healthy lifestyle, 2023

    • Advertising and marketing activity

    • Appendix – abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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