2021
9
Germany Holiday Review Market Report 2021
2021-12-29T16:03:23+00:00
REP2AEF450F_2D69_411D_BBC5_0F9510FDB735
2195
146558
[{"name":"Holidays and Travel","url":"https:\/\/store.mintel.com\/industries\/holidays-travel"}]
Report
en_GB
Germans' desire to travel remains strong, but the recent shake-up of the travel market left them looking for advice, allowing brands to prove themselves as valuable experts. Hannah Sandow,…

Germany Holiday Review Market Report 2021

£ 2,195 (Excl.Tax)

Description

This Germany Holiday Review Report provides comprehensive and current information and analysis of the Holiday market including Holiday market size, anticipated market forecast, relevant market segmentation, Germany holiday market opportunities
and industry trends for the Tourism Market in Germany.

Current market landscape

COVID-19-related travel restrictions and exposure concerns propelled the tourism industry into a crisis with market value being cut in half. However, Germans demonstrate unbroken wanderlust with 79% of Germans planning to travel in the next 12 months.

Future market trends

Young Germans aged 16-24 are avid travellers as 90% are planning to go on holiday in the next 12 months but also say they want to travel more and spend more on their holidays after the outbreak. Online inspiration paired with in-person advice will highly resonate with them.
Read on to discover more about the Germany Tourism Market or take a look at our other Travel and Holiday research reports for Germany.

If you would like to read the Germany Holiday Review 2021 in German, you can find it here in our Mintel Store Germany.

Quickly understand

  • The short-, medium- and long-term impact of COVID-19 on the domestic and international holiday market
  • Comparison of past holiday destinations and types and holiday intentions
  • Holidaying motivations
  • Booking behaviour for package vs independent holidays including purchase drivers for holiday bookings
  • Launch activity and marketing strategies for holiday providers
  • Market size covering consumer spend and number of trips
  • Market shares covering most popular domestic and abroad destinations

Covered in this report

Brands include: Atmosfair, AXA Partners, Condor, Deutsche Bahn, DERTOUR, easyJet, Eurowings, Japan Travel, Lufthansa, Too Good To Go, TUI etc.

Products covered: This Report examines the habits and attitudes of German adults aged 16 or over towards holiday-taking in Germany and abroad. For the purposes of this Report, Mintel defined a holiday as a stay of at least one night that is primarily for leisure purposes. Business trips and visiting friends or relatives are not included.

Expert analysis from a specialist in the field

This report, written by Hannah Sandow, a leading analyst in the Retail sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Germans’ desire to travel remains strong, but the recent shake-up of the travel market left them looking for advice, allowing brands to prove themselves as valuable experts.


Hannah Sandow

Research Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on holidays
    • Market context
    • Mintel predicts
    • Opportunities
  2. MARKET DRIVERS

    • COVID-19
    • Graph 1: key economic data, in real terms, 2019-22
    • Travel restrictions
    • Financial wellbeing
    • Graph 2: holiday booking plans and intentions for 2021, by financial situation, 2021
    • Ageing population
    • Graph 3: projected share of adult population, by age group, 2020-30
    • Sustainability
    • Graph 4: greenhouse gas emissions, 2010-20
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • Graph 5: Mintel’s COVID-19 lifestyle concern and exposure anxiety index, 2 March 2020-18 November 2021
    • Graph 6: holiday booking plans and intentions for 2021, 2021
    • Holiday destinations
    • Graph 7: participation and future holidaying intentions, by holiday destination, 2021
    • Graph 8: intended travel destinations over the next 12 months – NET, by age group, 2021
    • Graph 9: intended travel destinations over the next 12 months, by net monthly household income, 2021
    • Holiday types
    • Graph 10: types of holidays taken or planned between October 2020 and September 2022 – NET, 2021
    • Graph 11: participation and future holidaying intentions, by holiday type, 2021
    • Holiday motivations
    • Graph 12: motivations to travel in the next 12 months, 2021
    • Holiday booking behaviour
    • Graph 13: booking method used for upcoming main holiday, 2021
    • Graph 14: intended booking method for the upcoming main holiday, 2021
    • Purchase drivers for holiday bookings
    • Graph 15: purchase drivers for main holiday bookings at travel companies, NET, 2021
    • Holidaying behaviours
    • Graph 16: holidaying behaviours, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. MARKET SHARE

    • Graph 17: most popular holiday destinations abroad, by volume share of long trips, 2018-20
    • Graph 18: most popular domestic holiday destinations, by volume share of long trips, 2018-20
    • Graph 19: most popular holiday destinations abroad, by volume share of short trips, 2018-20
    • Graph 20: most popular domestic holiday destinations, by volume share of short trips, 2018-20
  6. MARKET SIZE, SEgmentation AND FORECAST

  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch