2022
9
Germany Attitudes towards Home Delivery and Takeaway Market Report 2022
2022-07-12T15:01:59+01:00
REPAD8F7B82_0439_43FD_BA24_67BBB62C50D2
2195
153030
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Report
en_GB
To respond to pent-up demand for dining-in, labour shortages and inflation, home delivery/takeaway brands can capitalise on their strengths by offering collection deals, adapting to the flexible needs of hybrid…

Germany Attitudes towards Home Delivery and Takeaway Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Attitudes Towards Takeaway Market Report 2022 identifies consumers’ attitudes towards home delivery/takeaway, the impact of COVID-19 and inflation on the Food Takeaway Market Germany, and the impact of the return of dining-out on the industry. This report covers the Home Delivery Germany market size, market forecast, market segmentation and industry trends for the Food Takeaway Market Germany.

Click here to view the German version of our Germany Attitudes towards Home Delivery and Takeaway Market Report 2022.

Current Market Landscape

Our Takeaway Germany Report shows that home delivery/takeaway continues to grow following restaurants’ increased engagement with this revenue stream during the pandemic. In 2022, more people are using takeaway/delivery than a year ago, however some are cutting back after the reopening of dine-in restaurants.

Inflation, supply chain issues and exploding energy costs are driving price hikes in 2022. While the takeaway/home delivery market predominantly relies on more-affluent consumers, price increases present a major threat, making takeaway food less appealing to many Germans. To tackle inflationary pressure and labour shortages, home delivery/takeaways can capitalise on hybrid working, or in-person collection to maintain momentum.

Home Delivery Consumption Germany Market Share and Key Industry Trends

As consumers settle into post-pandemic lifestyles and the economy is set to stabilise, demand for takeaway and home delivery will further increase. Following the establishment of delivery/takeaway as a key part of the foodservice industry, consumers will look to explore more distribution channels, such as food trucks, temperature-controlled lockers or subscription services.

Takeaway/home delivery services, however, have the potential to uphold the foodservice market once again as seen during COVID-19 restrictions. Consumers might trade restaurant visits for cheaper takeaway alternatives, which brands can encourage with collection discounts.

  • 64% of takeaway/home delivery users agree that price increases would make home delivery/takeout less appealing.
  • 45% of takeaway/home delivery users who work entirely or partly from home are more likely to order lunch.
  • 50% of consumers say they would cut back on dining out or other leisure activities if they were forced to make savings.
  • 48% of takeaway/home delivery users are interested in trying deposit return schemes for reusable containers.

Future Trends in the Takeaway Consumer Market Germany

Our Takeaway Germany market research predicts that development of digital solutions will reshape the industry long-term pushing automated delivery and ordering methods, transparency of food sourcing, and sustainable handling of resources.

Ultimately, takeaway/home delivery services are best equipped to capitalise on the opportunities arising from hybrid working patterns which sifnificantly affect attitudes towards home delivery in Germany. Brands can promote their services as employee perks or invest in time-efficient collection methods, like temperature-controlled lockers.

Read on to discover more details or take a look at all of our German Foodservice Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of inflation/supply chain issues on takeaway/home delivery food.
  • Changes in frequency of ordering takeaway/home delivery food.
  • Ordering methods of takeaway/home delivery food.
  • Preferences for third-party ordering/delivery service and choice drivers.
  • Popular meal occasions for ordering takeaway/home delivery food.
  • Participation and interest in takeaway/home delivery services.
  • Attitudes towards takeaway/home delivery food.

Covered in this Report

Brands: Lieferando, Uber Eats, Vytal, Rebowl, Too Good To Go, TikTok, Burger King, Gaffel am Dom, CoffeeCup, Ecover, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Hannah Sandow, a leading analyst in the Health & Wellbeing sector, delivers in-depth commentary and analysis to highlight current trends in the Food Takeaway Market Germany, and adds expert context to the numbers.

To respond to pent-up demand for dining-in, labour shortages and inflation, home delivery/takeaway brands can capitalise on their strengths by offering collection deals, adapting to the flexible needs of hybrid workers and efficiently.

Hannah Sandow
Hannah Sandow
Senior Health & Wellbeing Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: consumer price index for takeaway/home delivery food and real earnings index, 2015-21
    • Graph 2: dietary preferences – NET, 2020-21
    • Opportunities
    • The competitive landscape
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-23
    • The impact of the economy on the home delivery and takeaway market
    • Graph 4: real value and employee index for foodservice, 2015-21
    • Graph 5: consumer price index and real earnings index, 2015-21
    • Graph 6: monthly consumer price index for takeaway/home delivery food, 2020-22
    • Graph 7: financial confidence over the next year or so, by generation, 2022
    • Graph 8: changes in spending habits for takeaways/home delivery since the start of the outbreak, 2022
    • Packaging & food waste
    • Dietary preferences
    • Graph 9: dietary preferences – NET, 2020-21
    • Graph 10: consumption of dairy and dairy alternatives, 2021-22
    • Graph 11: carbon footprint for meals with meat and meat alternatives, per serving, 2019
    • Graph 12: carbon footprint of dairy and dairy alternatives per kg, 2019
  3. WHAT CONSUMERS WANT AND WHY

    • Purchase frequency of home delivery and takeaway
    • Graph 13: purchase frequency of takeaway/home delivery food, 2021-22
    • Graph 14: purchase frequency of takeaway/home delivery food, by financial situation, 2022
    • Graph 15: purchase frequency of takeaway/home delivery food, by financial situation, 2022
    • Ordering methods used for takeaway/home delivery
    • Graph 16: purchase channel of takeaway/home delivery, 2021-22
    • Third-party ordering & delivery services
    • Graph 17: highest spending at third-party ordering /delivery service, 2022
    • Graph 18: third-party ordering/delivery service choice drivers, 2022
    • Takeaway/home delivery meal times
    • Graph 19: repertoire of takeaway/home delivery meal times, by generation, 2022
    • Participation and interest in home delivery/takeaway services
    • Graph 20: participation and interest in home delivery/takeaway services, 2022
    • Attitudes towards takeaway/home delivery
    • Graph 21: attitudes towards takeaway/home delivery food, 2022
    • Graph 22: ethical & sustainable attitudes towards takeaway/home delivery food, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Delivery services
    • Food choice
    • Packaging
    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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