2023
9
Germany Ice Cream Market Report 2023
2023-02-13T12:01:48+00:00
REPB2A604E9_7FF9_4376_9A2E_B43BE6F69FDD
2195
160518
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Report
en_GB
Promote ice cream's affordable treat proposition amidst high inflation; appetite for less sweet ice cream flavours provides a vehicle for sugar reduction. Dr. Olivia Placzek, Food & Drink Research…

Germany Ice Cream Market Report 2023

£ 2,195 (Excl.Tax)

Description

The Germany Ice Cream Market Report 2023 identifies consumers’ attitudes towards ice cream in Germany, favourite types and formats in the ice cream Germany market, and the impact of inflation on the German ice cream industry. This report covers the ice cream market size Germany, market segmentation, gives a forecast for the German ice cream market, and provides German ice cream industry trends.

Ice Cream Industry Germany: Current Market Landscape

According to our ice cream market research and our experts’ observations, ice cream has near-universal appeal, especially as an occasional treat, and has seen hardly any chances in usage frequency since 2019, suggesting that ice cream in Germany is a stable companion in times of crisis. However, the overall usage and usage frequency of ice cream in Germany fall with age, with the majority of the elderly population not eating any ice cream at all.

German ice cream brands may be challenged by financially squeezed consumers trading down to own labels, which already make up more than half of retail volume sales, however volume sales in the ice cream Germany market are expected to stabilise in 2023 with inflation being the main driver of ice cream market growth.

German Ice Cream Market Trends: What Consumers Want and Why

As Germans continue to face increased living costs, many will focus on price and value-for-money. While the consumption of ice cream in Germany may not experience a significant drop in total numbers, ice cream will remain an occasional treat. Ice cream industry trends show that these purchases will either consist of premium products in value box formats, or be limited to out-of-home experiences 1-2 times a week.

Moreover, Mintel’s ice cream market research Germany has identified a decline in usage amongst senior consumers. This is because the German ice cream market is often lacking less sweet flavour options that would be more palatable to this age and target group.

  • Germany Ice Cream Market Share: Ca. 52% of retail volume sales came from own labels in 2021.
  • Germany Ice Cream Market Size: The ice cream Germany market is expected to grow by 11.5% in value terms over the next five years.
  • Germany Ice Cream Consumer Behaviours: 89% of Germans eat ice cream on a regular basis.
  • German Ice Cream Market Challenges: Ice Cream consumption declines as consumers get older with 17% of over 65-year-olds saying that they don’t eat ice cream at all.

German Ice Cream Industry Trends & Market Opportunities

With inflation continuing its hold on the German economy, the ‘trading up while trading down’ mentality holds potential for premium ice cream to continue to appeal. German ice cream brands can promote their products’ affordable image with price anchoring or larger value-for-money packs. Meanwhile, smaller, bite-sized formats can push the category in an always-affordable direction for an indulgent treat, even when incomes are squeezed.

Mintel’s ice cream market research shows that usage frequency declines with age. With Germany’s ageing population in mind, German ice cream brands need to find ways to engage older demographics. Taking ice cream industry trends into account, they can be won over by offering less-sweet flavours. Beyond that, less sweet flavours also appeal to a wider target group of consumers of ice cream in Germany.

To discover more about the German Ice Cream Market, read our Ice Cream in Germany Market Sizes Data Sheet 2022, or take a look at our extensive Ice Cream Market Research.

Quickly Understand

  • Germany ice cream market drivers, including the impact of inflation and the dairy reduction ice cream industry trends.
  • How often do customers consume ice cream in Germany?
  • Important factors for an ice cream to be considered healthier.
  • Behaviours and attitudes related to ice cream in Germany.
  • Ice cream market opportunities in easy-to-recycle packaging and dairy & non-dairy ice cream blends.
  • Trends in the ice cream industry and launch activity/opportunities for further innovation.

Covered in this Report

Products: Types (dairy ice cream, gelato, sorbet, frozen yogurt, non-dairy ice cream, other), formats (tubs, cones, on a stick, bars, other).

Brands: Ben & Jerrys, Magnum, Unilever, Froneri (Nestlé, R&R), Mövenpick, and more.

Expert Insights into the German Ice Cream Industry

This report, written by Dr. Olivia Placzek, a leading analyst in the Food & Drink sector, delivers in-depth commentary and analysis to highlight current ice cream industry trends in the ice cream Germany market 2023, and adds expert context to the numbers.

German ice cream brands should promote ice cream’s affordable treat proposition amidst high inflation. Moreover, consumers’ appetite for less sweet ice cream flavours provides a vehicle for sugar reduction.

Olivia Placzek
Dr. Olivia Placzek
Research Analyst – Food & Drink, Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: frequency of eating ice cream, 2019 vs 2022
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market share of ice cream, by value and volume, 2021
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • Graph 4: average summer temperature, 2016-22
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of ice cream
    • Graph 5: frequency of eating ice cream, 2019 vs 2022
    • Graph 6: types of ice cream eaten, by age, 2022
    • Graph 7: formats of ice cream eaten, 2022
    • Graph 8: repertoire of formats of ice cream eaten, 2022
    • Concepts of interest in ice cream
    • Graph 9: interest in concepts of ice cream, 2022
    • Important factors for an ice cream to be considered healthier
    • Behaviours towards ice cream
    • Graph 10: behaviours related to ice cream, 2022
    • Attitudes towards ice cream
    • Graph 11: attitudes towards ice cream, 2022
    • Graph 12: usage of non-dairy ice cream, by age, 2019 vs 2022
    • Graph 13: agreement that eating ice cream made with a blend of dairy and plant-based milks is a good way to reduce your impact on the environment, 2022
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 14: launches of ice cream, by top 10 ultimate companies, 2020-22
    • Graph 15: launches of ice cream, by top five format type, 2020-22
    • Graph 16: launches of ice cream, top 10 claims, 2020-22
    • Graph 17: ice cream launches, by top five health-related claims, 2020-22
    • Graph 18: average sugar content (g per 100g/ml) in ice cream NPD, by sub-category, 2020-22
    • Graph 19: launches of ice cream, by flavours (inc. blends), 2020-22
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of ice cream, by value and volume, 2020-21
  6. MARKET Size, SEgmentation AND FORECAST

    • Retail value sales of ice cream, by segment, 2019-21
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

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