2020
9
Germany Ice Cream Market Report 2020
2020-01-16T16:30:00+00:00
REPFF21F174_7899_45FE_ACF8_DE41D836D027
2195
32390
[{"name":"Desserts","url":"https:\/\/store.mintel.com\/industries\/food\/desserts"},{"name":"Ice Cream","url":"https:\/\/store.mintel.com\/industries\/food\/desserts\/ice-cream"}]
Report
en_GB
As a fall in core users and scrutiny of healthiness will put ice cream under pressure, better-for-you variants and elevated indulgence hold potential for growth. Hanna Mansour, Research Analyst…

Germany Ice Cream Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Ice Cream – Germany market including the behaviours, preferences and habits of the consumer.

The government and consumers’ scrutiny of the healthiness of food poses a challenge for ice cream. Offering good news for the market is users’ openness to healthier variants. However, the ability of these to deliver as a treat and to cater to the demand for naturalness will be pivotal to success.

Quickly Understand

  • What changes in German consumer behaviour pose a challenge for the ice cream market?
  • What do German consumers want from ice cream?
  • How to convince users of the treat credentials of better-for-you variants?
  • Who retains the top position in the ice cream market both in value and volume?
  • What are the market drivers for ice cream in Germany?
  • What are German consumers’ behaviours relating to ice cream?

Covered in this report

Brands mentioned: Alpro, Bahlsen, Ben & Jerry’s, Breyers Delights, Charlotte Eismanufaktur, Das Eis, Florida Eis, Frönen, Froneri Limited, Glycklich, Grom, Häagen-Dazs, Halo Top, Helador, Hof Eis, Ice Date, Kinder Bueno, Langnese, Lejonet & Björnen, Leone Al!ve, Luicella’s, Magnum, Mars Incorporated, Morinaga Parm, Morris F., Nuii, Oatly, Pro Delight, Remeo, Rocka Nutrition, Schöller, Solero, The Bruno Gelato, Unilever, Valensina, Wheyhey, plc., etc.

Products covered:

  • Family packs – comprising tubs/buckets/bricks/family packs of ice cream/sorbets
  • Individually wrapped – comprising ice creams, lollies, frozen novelties, ice cream bars
  • Multipacks – where several typically wrapped items are not sold separately

Expert analysis from a specialist in the field

Written by Hanna Mansour, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As a fall in core users and scrutiny of healthiness will put ice cream under pressure, better-for-you variants and elevated indulgence hold potential for growth.
Hanna Mansour
Analyst – Food and Drink

Table of Contents

  1. Executive Summary

    • Market context
    • Graph 1: frequency of use of ice cream, by age and parental status, August 2019
    • Mintel predicts
    • What consumers want and why
    • Graph 2: types of ice cream eaten in the last three months, August 2019
    • Graph 3: selected factors to prompt more frequent ice cream usage, August 2019
    • Opportunities
    • The competitive landscape
    • Marketing mix
  2. Market Drivers

    • Graph 4: dairy avoidance in the household, by age of respondent, Q4 2018
    • Graph 5: average temperature, April-October, 2016-19
    • Graph 6: population by age group, 2014-24
  3. WHAT CONSUMERS WANT AND WHY

    • Ice cream usage
    • Graph 7: types of ice cream eaten in the last three months, August 2019
    • Graph 8: frequency of use of ice cream, by age and parental status, August 2019
    • Behaviours relating to ice cream
    • Graph 9: behaviours relating to ice cream, August 2019
    • Graph 10: ice cream product launches by texture references on-pack, 2016-19
    • Factors to prompt eating ice cream more often
    • Graph 11: factors to prompt more frequent ice cream usage, August 2019
    • Graph 12: low calorie dairy ice cream usage in selected countries, 2019
    • Graph 13: perceptions of sugars and sweeteners as healthy, 2018
    • Graph 14: launches of ice cream with all-natural or no additives/preservatives claim, 2015-19
    • Graph 15: share of launches with high/added protein claims of all ice cream launches, 2015-19
    • Further behaviours related to ice cream
    • Graph 16: further behaviours related to ice cream, August 2019
    • Graph 17: agreement with the statement “I’d like to try more ice creams from other countries”, by age, August 2019
    • Attitudes towards ice cream
    • Graph 18: attitudes towards ice cream, August 2019
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 19: share of product launches in retail ice cream market by type, 2015-19
    • Graph 20: vegan claims in ice cream product launches, 2015-19
    • Graph 21: ice cream launches by top 10 ultimate companies, 2015-19
    • Graph 22: launches of low calorie/sugar ice cream, 2015-19
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  5. MARKET SHARE

    • Graph 23: company retail market share of ice cream by volume and value, 2017-18
    • Retail market share of ice cream by value and volume, 2017-18
  6. MARKET SEGMENTATION, SIZE AND FORECAST

    • Market size and forecast
    • Graph 24: retail volume sales of ice cream, by segment, 2016-18
    • Graph 25: value retail sales of ice cream, by segment, 2016-18
  7. APPENDIX

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast
    • Germany: value retail sales of ice cream, 2014-24
    • Germany: volume retail sales of ice cream, 2014-24
    • Germany: retail value sales of ice cream, best- and worst-case forecast, 2019-24
    • Germany: retail volume sales of ice cream, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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