2021
9
Germany RTD Iced Tea and Flavoured Bottled Water Market Report 2021
2021-05-04T13:02:52+01:00
REP49068B66_F06E_48A3_9C5C_87D82C33A951
2195
137527
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"}]
Report
en_GB
As consumers increasingly focus on health post-COVID-19, RTD iced teas and flavoured waters need to stake a claim as healthier alternatives to sugary soft drinks. Heidi Lanschützer, Associate Director…

Germany RTD Iced Tea and Flavoured Bottled Water Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the RTD Iced Tea & Flavoured Bottled Water – Germany market including the behaviours, preferences and habits of the consumer.

Brands aligning themselves with the trend towards natural ingredients, lower sugar and less-sweet flavours will be most successful longer-term. Including mood-enhancing ingredients like adaptogens, immunity-boosting vitamins/minerals, or ingredients aiding mental focus will further increase products’ better-for-you (BFY) appeal.

Read on to find out more or take a look at all of our Germany Drink market research.

Quickly Understand

  • What are the opportunities to put greater focus on health?
  • How can brands successfully tap into fortification?
  • What actions are required to widen product appeal?
  • What are German consumers’ attitudes towards RTD iced tea and flavoured water?
  • How to encourage non-drinkers to drink flavoured water or RTD iced tea?
  • How to appeal to younger consumers through ethical credentials?

Covered in this report

Brands mentioned: Aldi Süd, Adelholzener Alpenquellen GmbH, AriZona, Aquarius, BraTee, Carpe Diem, ChariTea, Danone S.A., Franken Brunnen GmbH & Co. KG, Groupe Danone S.A., Hansa-Heemann AG, Hakuma, Hassia Mineralquellen GmbH & Co. KG, Hella Mineralbrunnen, Hermann Pfanner Getränke GmbH, Komvida, Lichtenauer, Lipton, Manu’s Cold Brew, MBG International Premium Brands GmbH, Monster, Rewe Bio, RheinfelsQuellen H. Hövelmann GmbH & Co. KG, S.Pellegrino, The Coca-Cola Company, The GUTsy Captain Kombuchas, Unilever PLC, Vittel, Vöslauer Mineralwasser GmbH, Voelkel, Volvic, etc.

Products covered:

  • RTD iced teas and infusions.
  • Flavoured waters: any waters that are flavoured in any way, such as with fruit, spice or even coffee. The unflavoured segment comprises still and sparkling waters that have not been artificially flavoured

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As consumers increasingly focus on health post-COVID-19, RTD iced teas and flavoured waters need to stake a claim as healthier alternatives to sugary soft drinks.

Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Impact of COVID-19 on RTD iced tea & flavoured bottled water
    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: consumers who agree flavoured water or RTD iced tea are healthy drink options, by age group, January 2021
    • Graph 2: interest in unsweetened flavoured water and RTD iced tea, January 2021
    • Opportunities
    • The competitive landscape
    • Graph 3: retail market shares of RTD iced tea, by value and volume, 2020
    • Graph 4: company retail market shares of flavoured water, by value and volume, 2020
  2. MARKET DRIVERS

    • Graph 5: key economic data, in real terms, 2019-2022
    • Graph 6: types of soft drinks drunk in the last three months, 2019, 2020 and 2021
  3. WHAT CONSUMERS WANT AND WHY

    • Impact of COVID-19 on consumer behaviour
    • Graph 7: agreement that RTD iced tea and flavoured water are healthy drink options, by gender, January 2021
    • Consumption of RTD iced tea and flavoured water
    • Graph 8: frequency of drinking flavoured water and RTD iced tea in the last three months, January 2021
    • Graph 9: frequency of drinking flavoured water in the last three months, by age group, January 2021
    • Graph 10: frequency of drinking RTD iced tea in the last three months, by age group, January 2021
    • Graph 11: types of flavoured bottled water drunk in the last three months, by age, January 2021
    • Factors that would encourage non-drinkers to drink flavoured water or RTD iced tea
    • Graph 12: factors that would encourage non-drinkers to drink flavoured water or RTD iced tea, January 2021
    • Graph 13: non-drinkers who would be encouraged to drink flavoured water or RTD iced tea if it contained less sugar, by age, January 2021
    • Graph 14: non-drinkers who would be encouraged to drink flavoured water or RTD iced tea if it didn't contain artificial sweeteners, by age, January 2021
    • Graph 15: non-drinkers who would be encouraged to drink flavoured water or RTD iced tea if it was made with all-natural ingredients, by gender and age, January 2021
    • Interest in RTD iced tea and flavoured water innovation among non-users
    • Graph 16: consumer interest in select flavoured water and RTD iced tea innovation, January 2021
    • Graph 17: interest in unsweetened flavoured water and RTD iced tea by gender and age, January 2021
    • Graph 18: interest in immune-supporting flavoured water and RTD iced tea, by age, January 2021
    • Graph 19: interest in flavoured water and RTD iced tea with stress-relieving ingredients, by age, January 2021
    • Interest in RTD iced tea and flavoured water concepts
    • Graph 20: flavoured water and/or RTD iced tea concepts that would appeal to consumers, January 2021
    • Graph 21: flavoured water concepts that would appeal to consumers, by age, January 2021
    • Graph 22: RTD iced tea concepts that would appeal to consumers, by age, January 2021
    • Attitudes towards RTD iced tea and flavoured water
    • Graph 23: select attitudes towards flavoured water and RTD ice tea, January 2021
    • Graph 24: agreement that flavoured bottled water is a healthy drink option, by age, January 2021
    • Graph 25: agreement that RTD iced tea is a healthy drink option, by age, January 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 26: leading companies for NPD in RTD iced tea/flavoured water*, 2017-20
    • Graph 27: RTD iced tea/flavoured water* NPD by leading claims, 2017-20
    • Graph 28: RTD iced tea/flavoured water* NPD by top 10 flavour components, 2017-20
    • Graph 29: RTD iced tea/flavoured water* NPD by top five fruit juices used, 2020
    • Graph 30: RTD iced tea/flavoured water* NPD by average sugar content, 2017-20
  5. MARKET SHARE

    • Germany: company retail market shares of RTD iced tea, by value and volume 2019-20
    • Germany: company retail market share of flavoured water, by value and volume, 2019-20
  6. MARKET SIZE AND FORECAST

    • Market size and forecast – RTD iced tea
    • Market size and forecast – flavoured water
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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