2020
9
Germany Impact of COVID-19 on BPC Market Report 2020
2020-09-03T11:18:04+01:00
REP09D76485_A59C_425C_9C9B_76F5EAA5BEF7
2195
124369
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
The pandemic has changed the course of the German beauty and personal care (BPC) industry for good. Get familiar with consumer attitudes, behaviours and priorities shaping the next normal.Heidi…

Germany Impact of COVID-19 on BPC Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on Beauty and Personal Care – Germany market including the behaviours, preferences and habits of the consumer.

Shopping online is new for many BPC consumers in Germany. Preoccupied with capacity of online shops, brands were less than agile to release new technologies. Deals have recruited online consumers, but virtual services can convert them long-term. Bringing consumers up to speed online requires activation of all available channels.

Quickly Understand

  • How the crisis will impact key consumer segments within German Beauty and Personal Care?
  • What are the opportunities and threats within the industry?
  • How does Germany waking up to online potential impact the market?
  • How will a recession will reshape the future of Beauty and Personal Care?
  • How are changes in German lifestyle affecting the industry?
  • What are the winning strategies for German Beauty and Personal Care?

Covered in this report

Brands mentioned: Beiersdorf, DermaSEL, DM, Douglas, Dr. Barbara Sturm, Flaconi, Galeria Karstadt Kaufhof, Henkel, Instagram, Kneipp, Lavera, Logona, L’Oréal Paris Deutschland, LVMH, Max Factor, NKM, Pinterest, ProSiebenSat.1, REN, Rossmann, SevenOne Media, Tamtambeauty, TheMakery, Treatwell, etc.

Products covered:

  • Beauty – including colour cosmetics, facial skincare, fragrances and hair colourants as well as professional services which include hair services provided within barber shops and hairdressing establishments and beauty services provided by spas, salons and in traditional retail outlets such as department stores
  • Personal care – including haircare, hand and body products, hair removal, suncare and everyday toiletries such as oral hygiene, bathing and deodorants

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The pandemic has changed the course of the German beauty and personal care (BPC) industry for good. Get familiar with consumer attitudes, behaviours and priorities shaping the next normal.
Gwen Osserman
Analyst – Beauty and Personal Care

Table of Contents

  1. Executive summary

    • Impact on the market
    • How the crisis will impact key consumer segments
    • Graph 1: changes in spending habits on BPC, 26 March-28 May
    • Opportunities and threats
    • Impact on the marketing mix
    • How a recession will reshape BPC's future
  2. the impact of Covid-19 on consumers

    • Graph 2: "How worried are you about the risk of being exposed to the coronavirus?", 3 March-28 May 2020
    • Graph 3: "To what extent are you worried about how the outbreak might affect your lifestyle?", 3 March-28 May 2020
    • Graph 4: anticipated impact on household income as a result of COVID-19 outbreak, 20-28 May 2020
    • Graph 5: select shopping preferences since the COVID-19 outbreak, 20-28 May 2020
  3. how covid-19 has affected bpc

    • Graph 6: month booked for main holiday in the last 12 months, March 2020 – NET
    • Graph 7: channels used to purchase beauty and personal care items in the last 12 months, by age, November 2019
  4. How behaviours will change Short-term

    • Graph 8: change in select personal care habits since COVID-19 outbreak, 21 April-6 May 2020
    • Graph 9: change in select at-home beauty/grooming treatments since COVID-19 outbreak, 21 April-6 May 2020
    • Graph 10: reasons for doing certain beauty and personal care activities more as a result of the COVID-19 outbreak, 21 April-6 May 2020
    • Graph 11: reasons for doing certain beauty and personal care activities less as a result of the COVID-19 outbreak, 21 April-6 May 2020
  5. How behaviours will change mid-term

    • Graph 12: shopping behaviors related to beauty and personal care since the COVID-19 outbreak, 21 April-6 May 2020
    • Graph 13: current beauty and personal care concerns, 21 April-6 May 2020
    • Graph 14: online engagement related to beauty and personal care since the COVID-19 outbreak, 21 April-6 May 2020
  6. How behaviours will change Long-term

    • Impact on marketing and ADVERTISING

      • lessons from previous slowdowns

        • Graph 15: real GDP growth, 2008-19
        • Graph 16: BPC launches, by launch type, 2005-19
        • Graph 17: percentage of new product launches in BPC, 2007-19
      • Lessons from China

        • Graph 18: anticipated change in spending on beauty care and/or toiletries over the next month, May 2020*
        • Graph 19: frequency of doing the following activities in the last month, % of every day or almost every day, 28 Feb-2 May 2020
        • Graph 20: sectors that consumers have spent more money on compared to last month, 28 Feb-2 May 2020
        • Graph 21: increased online shopping since the COVID-19 outbreak, by age group, 21-28 May 2020
      • winning strategies for Germany

        • Appendix

          About the report

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

          The consumer

          What They Want. Why They Want It.

          The Competitors

          Who’s Winning. How To Stay Ahead.

          The Market

          Size, Segments, Shares And Forecasts: How It All Adds Up.

          The Innovations

          New Ideas. New Products. New Potential.

          The Opportunities

          Where The White Space Is. How To Make It Yours.

          The Trends

          What’s Shaping Demand – Today And Tomorrow.

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          Germany Sample Report Cover

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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