"Satisfy today's increasingly knowledgeable BPC shoppers with science-led, climate-smart and biotech ingredients that create truly potent, simple formulas."
Mihaela Suhalitca, Research Analyst - Beauty and Personal Care
Germany’s beauty and personal care market is undergoing rapid change due to regulatory pressure and shifting consumer expectations. With new EU revisions pushing brands to quickly reformulate, the industry has an opportunity to move towards greater transparency and clearer ingredient communication. At the same time, self-reported ingredient knowledge among consumers is expanding, with Gen Z in particular being eager to explore new actives.
A major opportunity has emerged in the growing demand for science-led, climate-adaptive and biotech-enabled ingredients. These next-gen actives align with the consumer demand for potent yet simple formulations. As the ‘skinification’ of categories like bodycare intensifies, shoppers increasingly expect the ingredient sophistication traditionally associated with facial skincare. Brands that respond quickly can meet consumer desires for credible, high-impact ingredients.
A significant challenge for the market is consumer anxiety around health and safety. Concerns about potential endocrine disruptors, allergens and unproven claims are shaping purchasing decisions and deepening demand for evidence-based assurance. In a climate where scrutiny is intensifying, any gap between a claim and scientific evidence risks undermining consumer trust.
This Report examines German consumers’ knowledge of and attitudes towards ingredients in beauty and grooming products. The following product categories were included in the consumer survey:
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