2023
9
Germany Interior of the Car Market Report 2023
2023-12-21T16:01:25+00:00
REP64E49E7C_D618_4D08_B3A2_3F28717AD748
2195
169189
[{"name":"Automotive","url":"https:\/\/store.mintel.com\/industries\/transport\/automotive"}]
Report
en_GB
More consumers consider the interior of a car important when making a purchase; driverless cars and AI provide an opportunity to rethink the interior experience. Venkatesh Modi, Automotive Research…

Germany Interior of the Car Market Report 2023

£ 2,195 (Excl.Tax)

Description

More consumers consider the interior of a car important when making a purchase; driverless cars and AI provide an opportunity to rethink the interior experience.

Venkatesh Modi, Automotive Research Analyst, Germany

Table of Contents

    • Key issues covered in this Report
  1. Executive summary

    • Market context
    • Opportunities
    • Graph 1: attitudes towards car interiors, 2023
  2. market drivers

    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Graph 3: financial confidence index, 2022-23
    • Sustainability
    • Autonomous driving
  3. What consumers want and why

    • Car usage
    • Graph 4: car usage, 2023
    • Graph 5: car drivers using their cars once or a few times a week for short trips themselves or transporting goods, by generation, 2023
    • Graph 6: car drivers who use their cars daily for different purposes, by generation, 2023
    • Car purchase plans
    • Graph 7: car purchase plans, by generation, 2023
    • Graph 8: Germany, type of planned car purchase, by generation, 2023
    • Factors important when deciding which car to purchase
    • Graph 9: important factors when purchasing a car, 2023
    • Graph 10: car owners or prospective car buyers who rank interior of the car to be an important factor when deciding which car to purchase, by net monthly household income, 2023
    • Graph 11: frequent usage of cars for long trips, by generation, 2023
    • Expectations from interior of the car
    • Graph 12: desired features of a car interior, 2023
    • Attitudes towards the interior of the car
    • Graph 13: attitudes towards car interior, 2023
    • Graph 14: attitudes towards car interior, 2023
    • Graph 15: car owners or prospective car buyers who agree that a car interior that can be adapted to their personal mood would be appealing, by age and gender, 2023
    • Graph 16: car owners or prospective car buyers who agree that having an AI assistant in the car would be appealing, by age and gender, 2023
  4. Launch activity and innovation

  5. Advertising and marketing activity

  6. Appendix

    • Appendix – abbreviations and consumer research methodology and language usage

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