Stay ahead of the curve in the German intimate hygiene market and future-proof your business with Mintel’s Feminine Hygiene Germany Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends, and consumer behaviours affecting your industry. Get a 360° view of the intimate hygiene market in Germany including intimate hygiene Germany market size, share and forecasted growth to help you align your strategy with what your audience demands.
Below, we’ve handpicked some key insights from the full report.
Mintel’s feminine hygiene in Germany market research shows that inflation is currently driving value growth in this category. Due to its non-discretionary nature, consumers will still buy intimate hygiene products but will adopt more savvy shopping behaviours.
The continued breaking down of taboos and barriers, e.g. menopause, the stigma of periods or men using intimate hygiene products, will lead to more users in the category and as a result, will open up more opportunities for brands.
To learn how to connect with your audience, purchase our full Feminine Hygiene Germany Report. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Benefits this market report holds for your business:
Additional features included in your purchase of Mintel’s Feminine Hygiene Germany Report:
Brands: NeverNot, WooWoo, Essity (TENA), Procter & Gamble, Edgewell Personal Care (carefree), Boots, DM (Jessa), always, SELENACARE, erdbeerwoche, Summer’s Eve, Mantle, Aromatica, Yope, Primavera, Luna Daily, and many more.
Products: Tampons (reusable and disposable), panty liner, sanitary towels (reusable and disposable), menstrual cups, intimate washes, intimate wipes, intimate deodorants, vaginal moisturiser, vaginal serum, and many more.
This report, written by Henrike Philipp, Junior Research Analyst, delivers in-depth commentary on intimate hygiene products to highlight industry trends in the German intimate hygiene market, and adds expert context to the numbers.
The intimate hygiene market in Germany is ready for disruption. Brands should focus on breaking taboos, driving innovation, and engaging non-users, especially men.
Henrike Philipp
Junior Research Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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