2020
9
Germany Juice & Juice Drinks Market Report 2020
2020-03-31T20:01:43+01:00
REP46F80D0B_17C2_4963_B444_E16C62CE3032
2195
32907
[{"name":"Juice and Juice Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/juice"}]
Report
en_GB
Following a decline in value sales in 2019, the COVID-19 crisis will provide a 6% boost to sales in 2020. Improving its health image will secure longer-term growth. Julia…

Germany Juice & Juice Drinks Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Juice & Juice Drinks – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Germany Juice & Juice Drinks Market Report (DE version).

 

Juice brands can address mounting concerns over sugar by investing in lower-calorie alternatives such as juice and water blends as well as looking to vegetable and botanical ingredients to develop healthier and less sweet, yet still tasty, drinks.

Quickly Understand

  • How can your brand boost the nutritional value of Juice and Juice Drinks?
  • How to build on the category’s strengths and potentials?
  • What are the types of juice, juice drinks and smoothies used?
  • What are the buying factors for products within the category?
  • What new juice concepts are German consumers interested in?
  • What is the launch activity and innovation within the category?

Covered in this report

Brands mentioned: Aldi Nord, Aldi Süd, Albi GmbH & Co. KG, Amecke Fruchtsaft GmbH & Co. KG, Beckers Bester, Capri Sun GmbH, Coca-Cola, Demeter, Earlybirds, Eckes-Granini Group GmbH, Foodspring, Friya, Hohes C, Honest, I. Do, Innocent, La Pausa, Lidl, LiveFresh, Moju, Naked, Ocean Spray, PACK’D, Penny Ready, PepsiCo Inc., PERKii, Punica, Pure Fruit, Rauch Fruchtsäfte GmbH & Co OG, Rewe to Go, Rio d’Oro, Sólem, Solevita, Tropicana, True Fruits, Valensina GmbH, Viboo, Vital Proteins, Voelkel, etc.

Products covered:

  • 100% juice: fruit and vegetable juices, mixes, and concentrates, with no other ingredients added; includes both 100% juice blends and 100% pure juice of a single kind
  • Nectars: drinks containing less than 100% (generally 25-99%) fruit and/or vegetable juice and have added ingredients, mainly water
  • Still drinks: drinks that contain less than 100% (generally under 25%) fruit juice and have added ingredients, mainly water but also sweeteners, flavourings, colourings and/or vitamins
  • Smoothies: drinks that are made with crushed fruit and/or vegetables, but which may also include a small amount of juice or purée, yogurt or milk, and are smooth in texture

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Following a decline in value sales in 2019, the COVID-19 crisis will provide a 6% boost to sales in 2020. Improving its health image will secure longer-term growth.
Julia Buech
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • Graph 1: retail volume sales of juice, 2017-19
    • Graph 2: retail value sales of juice, 2017-19
    • Mintel predicts
    • What consumers want, and why
    • Graph 3: most important factors when buying 100% juice, December 2019
    • Graph 4: preference for juices with ethical ingredients, by age, December 2019
    • Graph 5: agreement that “Smoothies are filling enough to replace a meal (eg breakfast, lunch)”, by age and gender, December 2019
    • Opportunities
    • The competitive landscape
    • Graph 6: leading companies by retail value share (%), 2018-19
    • Graph 7: juice and juice drinks launches, branded vs private label, 2015-19
  2. market drivers

    • Graph 8: “How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?”, March 3-16, 2020
    • Graph 9: “To what extent are you worried about how the outbreak might affect your lifestyle?”, March 3-16, 2020
    • Graph 10: per capita consumption of pure alcohol among adults (15+), in litres, 1997-2016
    • Graph 11: population by age group, 2014-24
  3. What consumers want, and why

    • Types of juice, juice drinks and smoothies used
    • Graph 12: types of juice/juice drinks used in the last three months, December 2019
    • Graph 13: usage of juice and juice drinks by age and parental status, December 2019
    • Reasons for drinking juice, juice drinks and smoothies
    • Graph 14: reasons for drinking juice, juice drinks and smoothies, December 2019
    • Buying factors for juice, juice drinks and smoothies
    • Graph 15: most important factors when buying juice, juice drinks and smoothies, December 2019
    • Graph 16: importance of flavour when buying juice, juice drinks and smoothies, by parental status, December 2019
    • Graph 17: importance of ‘no added sugar’ and ‘low sugar’ when buying juice, juice drinks and smoothies, December 2019
    • Graph 18: perceptions of different types of sugars and sweeteners as healthy, 2018
    • Graph 19: importance of ‘functional claims’ when buying juice, juice drinks and smoothies, December 2019
    • Interest in new juice concepts
    • Graph 20: interest in trying different product attributes in juice, juice drinks and smoothies, December 2019
    • Graph 21: interest in trying different product attributes in juice, juice drinks and smoothies, by select age groups, December 2019
    • Graph 22: interest in juice, juice drinks and smoothies with ‘good’ bacteria/fermented ingredients, by age, December 2019
    • Juice drinks behaviours
    • Graph 23: behaviours related to fruit juice, juice drinks or smoothies, December 2019
    • Graph 24: preference to buy fruit juices, juice drinks or smoothies made with ethical ingredients over others (eg fair trade, sustainable), by age, December 2019
    • Graph 25: interest in juice concentrates that can mixed with water to make fruit juice, juice drinks or smoothies, by age, December 2019
    • Juice drinks attitudes
    • Graph 26: attitudes towards fruit juice, juice drinks or smoothies, December 2019
    • Graph 27: agreement that drinking a juice shot give you a quick-fix pick-me-up, by age, December 2019
  4. Launch activity and innovation

    • Graph 28: 100% juice and juice drinks launches, average sugar content, 2015-19
    • Graph 29: juice and juice drinks NPD featuring spice/herb ingredients, 2016-19
    • Graph 30: shot* formats as a % of juice and juice drink launches, 2016 and 2019
    • Graph 31: juice and juice drinks launches with select eco-friendly claims, 2017-19
    • Graph 32: juice and juice drinks launches with organic claims, 2016-19
    • Advertising and marketing activity
  5. Market share

    • Retail market share of juice, by value, 2018-19
    • Retail market share of juice, by volume, 2018-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • Graph 33: retail volume sales of juice, 2017-19
    • Graph 34: retail value sales of juice, 2017-19
  7. Appendix

    • Appendix – products covered and consumer research methodology
    • Appendix – launch activity and innovation
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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