This Market Dynamics report features market data extracted from Mintel’s Germany Fruit Juice, Juice Drinks and Smoothies Market Report 2026. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the Germany Juice market. The full report is available to purchase here.
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THE MARKET
- Snapshot – market size and forecast
- Pessimism holds strong in Germans’ economic outlook
- Graph 1: “The high cost of living will remain a major issue in Germany in 2026”, by % of respondents, 2025
- Recovering juice prices are still too high for some consumers
- Graph 2: consumer price index of fruit and vegetable juices, 2024-26
- Lack of environmental claim regulation provokes brand scepticism
- Rising health motivation shifts what consumers search for…
- Graph 3: frequency of eating/drinking healthily (net), 2025-26
- …and drives up interest in sugar-reduction innovations
- Market size and forecast
- Volume sales’ decline slows, but future price hikes are expected
- Graph 4: value and volume market size for juice, 2020-25
- Price hikes will continue driving value sales growth
- Graph 5: retail market value forecast for juice, 2019-30
- Volume sales will slowly stabilise by 2030
- Graph 6: retail market volume forecast for juice, 2019-30
- Economic juice drinks see strongest sales volume growth
- Graph 7: retail value market segementation for juice, 2024-25
- Private label value growth outpaces overall juice market
- Graph 8: company value shares for juice, 2024-25
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THE CONSUMER
- The state of fruit juice, juice drinks and smoothies
- …but market conditions remain challenging
- Juice drinkers prioritise quality
- Local production can tap into flavour niches
- Health motivations in fruit juice, juice drinks and smoothies
- Sugar content and naturalness are key quality indicators for category users
- Sugar remains a sticking point for juice consumption
- Nutritional fortification can help boost quality perceptions for smoothies
- Fun’s role in fruit juice, juice drinks and smoothies
- Fruit juice drinks benefit from a fun factor
- Juice can blend with energy drinks
- Re-engaging fruit juice, juice drinks and smoothies users
- Make juice interesting for younger consumers again
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PRODUCT, INNOVATION AND MARKETING
- Fruit flavoured still drinks can better meet health demands
- Graph 9: juice product launches, by sub-category, 2022-25
- Traceability brings fresh value to NFC juice
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APPENDIX
- The market
- Market value size and forecast of juice
- Market volume size and forecast of juice
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- Market size of juice, by segment
- Market shares of juice, by company
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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