2021
9
Germany Leisure Review Market Report 2021
2021-01-13T18:02:33+00:00
REPB11A1EE2_896F_4FB4_BBCC_96EDA8B9F729
2195
131840
[{"name":"Leisure Time","url":"https:\/\/store.mintel.com\/industries\/leisure-time"}]
Report
en_GB
The COVID-19 crisis spurred interest in online leisure activities, and there are opportunities for venues to offer blended physical/digital services post-pandemic. Dr. Christina Wessels, Senior Analyst - Household &…

Germany Leisure Review Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Leisure Review – Germany market including the behaviours, preferences and habits of the consumer.

While younger consumers with healthy finances will drive short term sales, Germany’s ageing population means that older consumers will represent a lucrative target group moving forward. Leisure providers need to balance appealing to ‘young’ and ‘old’ German consumers in the longer term.

Quickly Understand

  • How can your business harness the power of digital?
  • Find out how to mix online and offline leisure activities
  • How can your business engage with German seniors?
  • How to stand out through exclusivity?
  • What are the key shifts in German consumer behaviour?
  • How to prepare for pent-up demand for live experiences?

Covered in this report

Brands and organisations mentioned: Enigmania, FITX, Kit Kat, Kulturbühne, Thalia Theater, Margarete Restaurant, etc.

Sectors covered: Health and fitness activities: sports participation, online workouts, private health and fitness clubs, public leisure centres, swimming pools, eating, drinking, takeaway, home delivery, restaurants, coffee shops, sandwich shops, roadside catering, hotel catering, pubs, bars, nightclubs, music concerts, festivals, performing arts, spectator sports, online gaming and betting, visitor attractions, cinemas, tenpin bowling, etc.

Expert analysis from a specialist in the field

Written by Dr. Christina Wessels, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 crisis spurred interest in online leisure activities, and there are opportunities for venues to offer blended physical/digital services post-pandemic.


Dr. Christina Wessels
Senior Analyst – Leisure

Table of Contents

  1. EXECUTIVE SUMMARY

    • Note on COVID-19
    • Impact of COVID-19 on out-of-home leisure
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: frequency of leisure activity participation out of home, NET, August 2020,
    • Graph 2: out-of-home leisure behaviours, August 2020
    • Opportunities
  2. market drivers

    • COVID-19 and the German economy
    • Graph 3: OECD consumer confidence index Germany, October 2019-October 2020
    • Financial health
    • Graph 4: frequency of leisure activities out of home, NET – at least once a month – by financial health, August 2020
    • Graph 5: change in financial situation since the start of COVID-19, May 2020-August 2020
    • Technology
    • Ageing population
    • Graph 6: share of maximum adult population projections, by age group, 2020-30
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 7: “How worried are you about the risk of being exposed to the coronavirus (also known as COVID-19)?”, 3 March-18 November 2020
    • Graph 8: “To what extent are you worried about how the outbreak might affect your lifestyle?”, 3 March-18 November 2020
    • Amount of leisure time
    • Graph 9: amount of leisure time during a typical weekday,by age, August, 2020
    • Graph 10: amount of leisure time during a typical day at the weekend, by age, August 2020
    • Participation in out-of-home leisure activities
    • Graph 11: repertoire – types of activities typically done out of home, by age, August 2020
    • Graph 12: frequency of leisure activity participation out of home, NET, August 2020
    • Graph 13: frequency of leisure activity participation out of home, August 2020
    • Graph 14: frequency of 18+ leisure activity participation out of home, August 2020
    • Drivers for engaging in out-of-home leisure activities
    • Graph 15: factors for deciding what leisure activities to do out-of-home at the weekend, any rank, August 2020
    • Out-of-home leisure behaviours
    • Graph 16: out-of-home leisure behaviours, August 2020
    • Frequency of in-home leisure activities
    • Graph 17: frequency of doing in-home leisure activities as compared to before the COVID-19/coronavirus outbreak, August 2020
    • Future interest in out-of-home leisure activities
    • Graph 18: interest in doing the following out-of-home leisure activities in the future, August 2020
    • Graph 19: interest in doing the following out-of-home leisure activities in the future, by age, August 2020
  4. Launch activity and innovation

    • Advertising and marketing activity
  5. market segmentation, size and forecast

  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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