The Gen Z Lifestyles Germany Market Report 2022 identifies consumers’ attitudes towards future outlooks, the challenges Gen Zers are facing as a generation, and the impact of an uncertain market on Generation Z. This report covers the Gen Z Germany market size, market forecast, market segmentation and industry trends for the Gen Z Market Germany.
Click here to view the German version of our Gen Z Lifestyles Germany Market Report 2022.
Our Gen Z Germany market research has identified, German Gen Zers prove highly ambitious in their outlook with a significant number agreeing that it is important to have clear goals in life, and the most common word that Gen Z consumers use to describe themselves is ‘ambitious’.
However, like Millennials before them, Gen Zers have entered a challenging job market, while the pandemic also carries many other uncertainties for the future. This instability arguably underpins much of this generation’s anxiety for the future, and subsequently, Germany Gen Z consumer behaviour.
Gen Zers’ financial confidence is currently being upheld by support from parents, making them an appealing youth market. But long-term, this phase will almost certainly have set them back on their journeys towards traditional life-stage goals before they have even gotten started, challenging the future consumer Gen Z.
As our Gen Z Lifestyles Germany report shows, there is scope for marketers to move away from presenting Gen Zers as ‘Enfants Terribles’, who are determined to challenge and change everything that has come before them. Instead, brands can focus on proving that they understand the challenges the future consumer Gen Z faces and that their products and services can support them in their efforts to make future-conscious decisions.
Read on to discover more details or take a look at all of our German Consumer Lifestyles Market Research.
Products: Fashion & clothing, footwear, technology (apps, smartphones,), holiday booking, cosmetics & BPC products, social media services, and many more.
Brands: Adidas, Nike, Gymshark, Sweaty Betty, Cos, Finanzguru, Outbank, N26, ASICS, Janssen, Maybelline, and many more.
This report, written by Dr. Christina Wessels, a leading analyst in the Lifestyles, Leisure & Household sector, delivers in-depth commentary and analysis to highlight current trends in the Gen Z Market Germany, and adds expert context to the numbers.
Brands that can prove they understand the challenges faced by Gen Zers and their future-conscious outlook will prove most engaging for this cohort.
Dr. Christina Wessels
Associate Director Lifestyles, Leisure & Household
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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