Germany Lifestyles of the Over-65s Consumer Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s consumer study of senior Germany 2023. Our full report is packed with consumer-led market intelligence, consumer trends, and behaviours affecting your industry. Get a 360° view of the lifestyles of over 65-year-olds in Germany, including a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
High inflation is taking a toll on the budgets of over-65-year-olds and the risk of old-age poverty presents a pressing issue in Germany, affecting society and brands alike. Due to high inflation rates, some pensioners even no longer have enough money to live on, and the number of working people in retirement age has recently risen.
Brands are encouraged to continue supporting consumers during the cost-of-living crisis and to target older consumers with initiatives like happy hour shopping.
To learn how to connect with your audience, purchase our Germany Lifestyles of Over-65s Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Uber, Tchibo, Intrepid Travel, Lidl, Peloton, YouTube, Facebook, Instagram, TikTok, Pinterest, Rotkäppchen, AMH, C&A, IKEA, GLOBUS, Sparkasse, Paysafecard, Sony, Lambus, GetYourGuide, Balanced, Volkswagen, BMW, Bosch, Vodafone, Telekom, and many more.
Products: Homeware, furniture, holidays/vacations, entertainment (concerts, sporting events, theatre), foodservice, health products/services, smartphones and other communication devices, apps, food and drink, DIY products, clothing, financial services, automotive, and many more.
This report, written by Dr. Jennifer Hendricks, Senior Analyst, delivers in-depth commentary and analysis to highlight consumer trends of over-65s in Germany and add expert context to the numbers.
Our consumer study of senior Germany shows that health and spending time with family and friends are top of mind for over-65-year-olds. Brands that support a holistic approach to well-ageing, such as promoting an active lifestyle, will resonate with this consumer group.
Dr. Jennifer Hendricks
Senior Analyst – Consumer Lifestyles, Germany
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Mintel’s Germany consumer reports are also available in German, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so German language versions may not be accessible immediately. Please contact us for more information.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.