Stay ahead of the curve and future-proof your business with Mintel’s Germany Luxury Beauty Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest German beauty market trends and consumer behaviours affecting your industry.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Middle class German beauty consumers are facing financial challenges due to the high cost of living and are scaling back their spending as a result. This will lead some prestige brands to increase their focus on the luxe end of the market, as high earners, who remain unimpeached by inflation, continue to spend on premium and luxury BPC products.
To learn how to connect with your audience, purchase our Germany Luxury Beauty Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: La Prairie, Rituals, Paco Rabanne, Estée Lauder, Kate Spade, Balmain, Armani, Lancôme, Die Synaestheten, Daufry, Prada, Amazon, Duftnote, Frau Tonis und Valhues, TikTok, FORMEL Skin, Douglas, Brunello Cucinelli, Shiseido, Gezeiten, Dr. Barbara Sturm, Augustinus Bader, La Perla, and many more.
Products: Fragrances, shower and bath products, shampoo, conditioner, bodycare products, hair treatment products, hair styling products, facial wash, facial moisturiser/treatments, colour makeup, base makeup, skincare products, lipstick, and many more.
This report, written by Franziska Kartheus, Associate Analyst, delivers in-depth commentary and analysis to highlight trends in the German beauty market and add expert context to the numbers.
Almost half of Germans use prestige BPC brands. In our market analysis of luxury beauty in Germany we reveal three core luxury BPC consumer typologies: Quality seekers, bargain hunters, and premium enthusiasts.
Franziska Kartheus
Associate Analyst
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