2020
9
Germany Managing Household Finances Market Report 2020
2020-09-03T10:41:40+01:00
REPCB031A15_1458_47D5_836E_BD77E53FD7B7
2195
124319
[{"name":"Personal Finance","url":"https:\/\/store.mintel.com\/industries\/finance\/personal-finance"}]
Report
en_GB
COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.Bettina Krechel, Research Director -…

Germany Managing Household Finances Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Managing Household Finances – Germany market including the behaviours, preferences and habits of the consumer.

Lockdown measures have accelerated the shift toward digital financial account management channels and non-cash payments. Banks that do not invest properly in their digital channels risk being outmaneuvered by nimble start-ups that do not have legacy costs associated with maintaining a branch network.

Quickly Understand

  • How can brands make managing money hassle-free for German consumers?
  • How to introduce Germans to digital finance?
  • What are the opportunities within the German Finance market?
  • How will a COVID-19 recession reshape the German industry?
  • How do German consumers prioritise their household finances?
  • What innovations are launched within the industry?

Covered in this report

Brands mentioned: ApplePay, Check24, Deutsche Bank, Fidor Bank, Finanzguru, Kwitt, Numbrs, N26, Outbank, PayPal, Raiffeisen-Volksbank, SMAVA, solarisBank, Sparda-Bank, Treefin, Vivid, Zuper, etc.

Expert analysis from a specialist in the field

Written by Bettina Krechel, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has led people to focus on essential spending and increase savings. However, its most lasting effect will be accelerating the shift toward digital channels.
Bettina Krechel
Research Director – Mintel Reports Germany

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: German unemployment rate, seasonally adjusted, May 2015-May 2020
    • Mintel predicts
    • What consumers want and why
    • Graph 2: "Who is responsible for managing of household finances?", January 2020
    • Graph 3: confidence in ability to manage household finances, January 2020
    • Graph 4: how household finances are prioritised, January 2020
    • Graph 5: actions taken to help with managing household finances, January 2020
    • Graph 6: proportion who agree with select statements about managing household finances, by age, January 2020
    • Opportunities
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 7: real GDP growth, Q1 2015 – Q1 2020
      • Graph 8: German unemployment rate, seasonally adjusted, May 2015-May 2020
      • Graph 9: savings ratio of households, 2010 – Q1 2020
    • What consumers want and why

      • Responsibility for household finances
      • Graph 10: "Who is responsible for managing of household finances,?" January 2020
      • Graph 11: "Who is responsible for managing of household finances, by household size?", January 2020
      • Sentiment towards managing household finances
      • Graph 12: attitudes towards having to manage household finances, January 2020
      • Graph 13: attitudes towards having to manage household finances, by financial situation, January 2020
      • Confidence in ability to manage household finances
      • Graph 14: confidence in ability to manage household finances, January 2020
      • Graph 15: confidence in ability to manage household finances, by age, January 2020
      • Graph 16: confidence in ability to manage household finances, by monthly household income, January 2020
      • Prioritisation of household finances
      • Graph 17: how household finances are prioritised, January 2020
      • Graph 18: prioritisation of rainy day savings, by generation, January 2020
      • Graph 19: prioritisation of retirement savings, by generation, January 2020
      • Graph 20: prioritisation of rainy day savings, by net monthly income, January 2020
      • Actions taken to manage household finances
      • Graph 21: actions taken to help with managing household finances, January 2020
      • Graph 22: actions taken to help with managing household finances, by parental status, January 2020
      • Attitudes towards managing household finances
      • Graph 23: attitudes towards managing household finances, January 2020
      • Graph 24: level of agreement that technology is useful for managing household finances, by age, January 2020
      • Graph 25: proportion who agree with select statements about managing household finances, by age, January 2020
      • Graph 26: proportion who agree with select statements about managing household finances, by parental status, January 2020
    • Launch activity and innovation

      • Digital-only banks
      • Personal financial management apps
      • Budgeting tools and services from Banks
    • Appendix

      • Note on COVID-19
      • Appendix – consumer research methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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