2020
9
Germany Marketing to Millennials Market Report 2020
2020-03-02T22:01:51+00:00
REP6BCDB9C8_91EB_4AC9_9400_6C0B459088EE
2195
32713
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Millennials","url":"https:\/\/store.mintel.com\/industries\/demographics\/millennials"}]
Report
en_GB
Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them. Mainga Hachibiti, Research Analyst…

Germany Marketing to Millennials Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Marketing to Millennials – Germany market including the behaviours, preferences and habits of the consumer.

Young adults in Germany spend more time online and are more likely to replace physical interactions with digital updates. Consequences are loneliness and worsening mental health issues among Millennials (b. 1980-99). Brands need to explore how to create events and activities that nurture socialisation and bring people together.

Quickly Understand

  • How can your brand support Millennials embrace their individuality?
  • How can your brand help reduce loneliness as a widespread issue?
  • How will the concept of adulthood change among German Millennials?
  • How can your business help embrace diversity?
  • What are German Millennials’ attitudes towards aspects of life?
  • How can you tap into supporting Millennials’ mental wellbeing?

Covered in this report

Brands mentioned: adidas, BakeNight, Beiersdorf, Female Founders Cup, Gucci, Intraprenör, H&M, Just Spices, L’Oréal Men Expert, Made.com, Meßmer, Movember, N26, SAP, SIDESTEP, TikTok, 8X4, etc.

Expert analysis from a specialist in the field

Written by Mainga Hachibiti , a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Despite a reputation to the contrary, Mintel research shows that Millennials still aspire to traditional life goals, but need help from brands to achieve them.
Mainga Hachibiti
Analyst – Consumer Lifestyles

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Opportunities
  2. market drivers

    • Graph 1: average age of mothers at birth of the first child (amongst married women), 2016
    • Graph 2: working status by generation, October 2019
    • Graph 3: financial situation by generation, October 2019
    • Graph 4: social media platform used, October 2019
  3. What consumers want and why

    • Satisfaction with aspects of life
    • Graph 5: how Millennials feel about aspects of their personal, professional and family lives, October 2019
    • Graph 6: satisfaction with mental health, by gender, October 2019
    • Millennials' life goals
    • Graph 7: Millennials' life goals, October 2019
    • Graph 8: childless Millennials' views on having children, October 2019
    • Alternative life goals
    • Graph 9: Millennials' alternative life goals, October 2019
    • Graph 10: [no title]
    • Attitudes towards life
    • Graph 11: Millennials attitudes towards life, October 2019
    • Social media inspiration
    • Graph 12: social media inspirations, October 2019
    • Graph 13: social media inspirations, by gender, October 2019
  4. Appendix

    • Appendix – abbreviations and consumer research methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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