This Market Dynamics report features market data taken from Mintel’s Germany Meat Substitutes Market Report 2025. Giving you direct access to key market information and analysis from our category experts. This report is ideal for those looking for a topline summary of the German meat alternatives market. The full report is available to purchase here.
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THE MARKET
- Market size and forecast of meat substitutes
- Market factors
- Consumers are pessimistic, despite recovering prices
- Labelling regulation puts brands in an identity slump
- UPF concerns shift focus to natural ingredients
- Consumers find interpreting sustainability claims confusing
- Absence of sustainability claim regulation breeds confusion and scepticism
- The polycrisis drives younger consumers to apathy
- Market size and forecast
- The meat substitute market is set to stabilise, but change is needed to push growth
- Value sales to see steady growth in the coming years
- Graph 1: market value forecast for meat substitutes, 2019-30
- Volume growth is unlikely to repeat previous record highs in the near future
- Graph 2: market volume forecast for meat substitutes, 2019-30
- Livekindly’s Like brand shows how protein messaging can resonate with consumers
- Private label wins out in both value and volume share
- Graph 3: company value shares in meat substitutes, 2023-24
- Graph 4: company volume shares in meat substitutes, 2023-24
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THE CONSUMER
- Usage of meat substitutes
- …but consumers aren’t changing their usage patterns
- Products for special occasions can drive up usage by type
- Graph 5: types of meat substitutes eaten in the last six months, 2025
- Global cuisine innovation can boost uptake frequency
- Purchase incentives for meat substitutes
- Consumers prioritise health over sustainability
- Highlight less-processed where it counts
- Diverse plant options motivate consumers more
- Attitudes and behaviours towards meat substitutes
- Consumers are evenly split between replication and tradition
- Authentic replicates still need a seat at the table
- For younger Germans, convenience is an air-fried priority
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PRODUCT, INNOVATION AND MARKETING
- Declining ethical and environmental launches make room for health-boosting plus claims
- Graph 6: meat substitute launches, by select claim categories, 2021-25
- Go beyond high protein to expand consumer reach
- Graph 7: meat substitute launches, by select plus claims, 2021-25
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APPENDIX
- Market definition
- The market
- Forecast methodology
- Forecast methodology – fan chart
- Market size and forecast of meat substitutes – value
- Market size and forecast of meat substitutes – volume
- Market forecast and prediction intervals – value
- Market forecast and prediction intervals – volume
- The consumer
- Consumer research questions
- Consumer research methodology
- Cluster analysis
- Germany generation groups
- Abbreviations
- A note on language
About Mintel Market Dynamics
Mintel’s Market Dynamics reports are built from Mintel’s robust market size data. We pair these comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
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