"In a stagnating category, focus on convenience with easy meat replacements for global cuisines (such as pre-seasoned, air fryer-compatible varieties) or plant-forward options to help users effortlessly meet nutritional goals."
Hope Banks Petrikowski, Analyst – Food & Drink
This report covers the retail market for meat substitutes. Meat substitutes are products often made from textured vegetable protein, such as soy, that imitate the texture, flavour and appearance of certain types of meat, such as beef, poultry or fish. This includes products such as mycoprotein-based Quorn. However, they can also be made with plant-based ingredients that do not try to imitate meat, such as vegetable or bean burgers or tofu. Plain tofu is excluded.
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