2021
9
Germany Meat Substitutes Market Report 2021
2021-03-30T17:02:41+01:00
REPC8DB8A36_4059_46E9_A4DF_2D12C6C0D5CA
2195
136091
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Report
en_GB
Rising concerns about meat safety since the pandemic will accelerate the meat reduction trend and drive demand for high quality meat alternatives. Heidi Lanschützer, Associate Director Germany…

Germany Meat Substitutes Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Meat Substitutes – Germany market including the behaviours, preferences and habits of the consumer.

Meat substitutes have huge potential to gain new users, but their over-processed image is a particular hurdle that is discouraging people from trying them. More natural, clean label recipes with fewer artificial additives will help overcome this highly processed image while also helping to improve the category’s healthy credentials.

Read on to find out more or take a look at all of our Germany Food market research.

Quickly Understand

  • How can your brand improve the category’s over-processed image?
  • How to find more ways to replace meat in recipes?
  • How to attract German shoppers with novel protein sources?
  • How can your brand support consumers in conserving the planet?
  • What are German consumers’ meat-reduced eating habits?
  • How to target meal occasions and specific meals to increase frequency?

Covered in this report

Brands and companies mentioned:

Alberts, Alnatura Produktions- und Handels GmbH, Bold Foods, Bug Foundation, Davert, Dovgan Zartskaya, Food for Future, Govinda, Heristo Aktiengesellschaft, Lidl, Lidl Feine Kost, LikeMeat, Natura, Nestlé S.A., Next Level, Nu3, Penny, Purvegan, Rossmann, Royal FrieslandCampina N.V., Rügenwalder Mühle Carl Müller GmbH und Co. KG, SoFine, Soto Spezialitäten, Taifun-Tofu GmbH, Tofutown Viana, Tress Brüder, Veganuary, Veganz, Vemondo, Vivera, etc.

Products mentioned:

This Report covers the retail market for meat substitutes. Meat substitutes are products often made from textured vegetable protein, such as soy, that imitate the texture, flavour and appearance of certain types of meat, such as beef, poultry or fish. This includes products such as mycoprotein-based Quorn. However, they can also be made with plant-based ingredients which do not try to imitate meat, such as vegetable or bean burgers or tofu.

Expert analysis from a specialist in the field

Written by Milena Paulini, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Rising concerns about meat safety since the pandemic will accelerate the meat reduction trend and drive demand for high-quality meat alternatives.
Milena Paulini
Analyst – Food and Drink

Table of Contents

  1. Executive summary

    • A note on COVID-19
    • Impact of COVID-19 on meat substitutes
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Opportunities
    • The competitive landscape
    • Graph 1: company retail value and volume market shares of meat substitutes, 2019
  2. market drivers

    • Graph 2: key economic data, in real terms, 2019-2022
    • Graph 3: people who have reduced/are interested in reducing red meat/poultry consumption, by gender, age group and parental status, July 2020
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • Graph 4: selected behaviours related to meat substitutes among users and non-users, July 2020
    • Graph 5: frequency of scratch cooking, 1st vs 2nd lockdown, May and December 2020
    • Meat-reduced eating habits
    • Graph 6: consumers who have or are interested in limiting/reducing consumption of red meat/poultry, by age within gender, July 2020
    • Benefits associated with eating less meat
    • Graph 7: benefits associated with eating less meat, July 2020
    • Graph 8: health-related benefits associated with eating less meat, by meat eating habits, July 2020
    • Graph 9: health-related benefits associated with eating less meat, by meat eating habits, July 2020
    • Usage of meat substitutes
    • Graph 10: consumption of meat substitutes in the last six months, by meat eating habits, July 2020
    • Graph 11: consumption of meat substitutes in the last six months, by gender, age and parental status, July 2020
    • Graph 12: frequency of consuming meat substitutes in the last six months, by meat eating habits, July 2020
    • Graph 13: formats of meat substitutes eaten in the last six months, July 2020
    • Graph 14: number of meat substitutes formats eaten in the last six months, July 2020
    • Purchase factors for meat substitutes
    • Graph 15: important factors for buying meat substitutes, July 2020
    • Graph 16: ingredient-based purchase factors for meat substitutes, by age group, July 2020
    • Non-users behaviours related to meat substitutes
    • Graph 17: behaviours related to meat substitutes among non-users, July 2020
    • Behaviours and attitudes towards meat substitutes
    • Graph 18: behaviours and attitudes towards meat substitutes among product users, July 2020
    • Graph 19: interest in using/experimenting with meat substitutes, by age group, July 2020
  4. Launch activity and innovation

    • Graph 20: NPD in processed fish, meat, poultry and meat substitutes, by category, 2017-20
    • Graph 21: leading companies for meat substitutes NPD, 2017-20
    • Graph 22: food NPD with vegan and vegetarian claims, 2017-20
    • Graph 23: meat substitutes NPD by leading claims, 2017-20
    • Graph 24: meat substitutes NPD by average protein content, 2017-20
    • Graph 25: meat substitutes NPD by leading protein sources*, 2017-20
    • Advertising and marketing activity
  5. Market share

    • Retail market share of meat substitutes, by value, 2018-19
    • Retail market share of meat substitutes, by volume, 2018-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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