2022
9
Germany Meat Substitutes Market Report 2022
2022-03-09T17:18:26+00:00
REPECBA365B_FB9C_4E1C_9961_E8A243612DB1
2195
148567
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Report
en_GB
Meat substitutes are set for long-term growth as the meat reduction trend continues and people focus more on their own and the planet's health. Olivia Placzek, Research Analyst –…

Germany Meat Substitutes Market Report 2022

£ 2,195 (Excl.Tax)

Description

The Germany Meat Substitutes Market Report 2022 identifies consumers’ attitudes towards plant-based options in Germany, the impact of (the awareness of) climate change on the industry, and possibilities for innovation in the Meat Substitutes Market Germany. This report covers the Meat Substitutes Germany market size, the Meat Substitutes Germany market forecast, market segmentation and industry trends for the German meat substitutes market.

 

Meat Substitute Market Revenue in Germany

Meat substitutes are set for long-term growth as the meat reduction trend continues and people focus more on their own and the planet’s health. These are some statistics and insights into the meat substitutes market Germany.

What is the market share of Meat Substitutes?

The market share in the German meat substitutes industry is held by a number of different brands and companies. Rügenwalder Mühle Carl Müller GmbH & Co. KG owns a significan proportion of this market share. However, the influence of private labels is not to be underestimated.

What is the market size of Meat Substitutes?

The estimated retail value of meat substitutes in Germany has increased by 38% after COVID-19 as consumers’ focus on their own, as well as the planet’s health, has increased. A further 66% of long-term growth is expected in the meat substitutes market in Germany.

Current Market Landscape

Meat substitutes benefited from a rise in scratch cooking and an increased focus on protecting the planet by eating less meat. Meat substitutes’ association with healthiness, further boosted their appeal.

Our Meat Substitutes Germany report shows that plant-based options in Germany benefited from a rise in the number of meals consumed at home during the pandemic in 2020, resulting in a significant increase in retail value sales. This added to the benefit that meat substitutes were already enjoying thanks to the meat-reduction trend.

Meat Substitutes Germany Market Share and Key Industry Trends

As lockdowns remained, sales continued to rise as more meals were eaten at home, while the meat reduction trend also gained momentum in 2021. However, the market became more competitive with new brands and private label products entering the German meat substitutes market.

On the other hand, half of non-users perceive plant-based options in Germany as overpriced, including more pulses or vegetables can be an attractive lower-cost option – brands can use this to their advantage as meat substitute buyers look for a low price.

  • 75% of meat alternative buyers/eaters say more choice of ready meals based on meat substitutes is appealing.
  • 50% of non-users perceive meat substitutes as overpriced.
  • 27% of meat substitute buyers look for a low price.
  • 54% of Germans want to eat less meat because it is better for the environment.

Future Trends in the Meat Substitutes Market Germany

Our Meat Substitutes Germany report predicts that sales growth will continue as consumers focus on both their and the planet’s health, because eating less meat is connected to protecting the environment. Focusing on meat substitutes’ environmental benefits and communicating tangibly how these products contribute to the health of the planet represents a great opportunity for the market, as lots of Germans want to eat less meat because it is better for the environment.

New convenient formats will also drive category growth: For consumers who can’t yet envision meatless burgers on their plates, plant-based prepared meals can serve as a safe and convenient introductory format. This offers a great opportunity, because many meat alternative buyers/eaters would also be interested in more choice of plant-based ready meals.

Read on to discover more details or take a look at all of our German Food Market Research.

Quickly Understand

  • The impact of COVID-19 on consumption and sales of meat substitutes.
  • How consumers’ meat substitute usage has increased since 2020.
  • Benefits associated with eating less meat and consumers’ choice factors when buying plant-based options.
  • How launch activity reflects consumer demand, especially for ethical and environmentally friendly products.

Covered in this Report

Products: Sausages, meat preparations (breaded escalope/Schnitzel, nuggets, minced meat, burgers, fishfingers, others (shredded meat/Geschnetzeltes, steaks, fillet, and ready meals.

Brands: Block House, Räucher, Rügenwalder Mühle, The Live Kindly Co., Nestlé, Royal FrieslandCampania, Taifun-Tofu, Alnatura, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Olivia Placzek, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis to highlight current trends in the Meat Substitutes Market Germany, and adds expert context to the numbers.

Meat substitutes are set for long-term growth as the meat reduction trend continues and people focus more on their own and the planet’s health.

Olivia Placzek
Olivia Placzek
Food & Drink Research Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • The impact of COVID-19 on meat substitutes
    • Market context
    • Graph 1: frequency of consuming meat substitutes in the last six months, 2021
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 2: company retail market share of meat substitutes, by value, 2020
  2. MARKET DRIVERS

    • Graph 3: key economic data, in real terms, 2019-23
  3. WHAT CONSUMERS WANT AND WHY

    • Usage of meat substitutes
    • Graph 4: formats of meat substitutes eaten in the last six months, 2021
    • Graph 5: number of meat substitutes types eaten in the last six months, by age, 2021
    • Graph 6: frequency of consuming meat substitutes in the last six months, 2021
    • Benefits associated with eating less meat
    • Graph 7: benefits associated with eating less meat, 2020 vs 2021
    • Choice factors among shoppers of meat substitutes
    • Non-users’ behaviours related to meat substitutes
    • Graph 8: behaviours related to meat substitutes among non-users, 2021
    • User and buyer behaviours related to meat substitutes
    • Graph 9: behaviours related to meat substitutes among users, 2021
    • Attitudes towards meat substitutes
    • Graph 10: attitudes towards meat substitutes, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 11: meat substitutes NPD with ‘fish’ flavour, 2018-21
    • Graph 12: meat substitutes NPD by top five claim categories, 2018-21
    • Advertising and marketing activity
  5. MARKET SHARE

    • Retail market share of meat substitutes, by value, 2019-20
    • Retail market share of meat substitutes, by volume, 2019-20
  6. MARKET SIZE, SEgmentation AND FORECAST

    • Retail value and volume sales and forecast of meat substitutes, 2016-26
    • Retail sales of meat substitutes, by type, 2019-20
    • Retail sales of meat substitutes, by format, 2019-20
  7. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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