Germany Meat Substitutes Market Report 2023

Discover the latest meat substitutes market trends Germany and how they are impacting the meat substitutes segment! Our Germany Meat Substitutes Report 2023 is packed with valuable insights on consumer attitudes, meat substitutes Germany market size, meat substitutes Germany market forecast and segmentation, and the impact of inflation on the meat substitutes segment. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

Meat Substitutes Market Overview

The conflict in the Ukraine has put increased pressure on the meat substitute market Germany. Inflation and the aftermath of the COVID-19 pandemic are already challenging meat substitutes market revenue in Germany, i.e. through skilled labour and material shortages. The ever increasing cost-of-living is therefore contributing further to a dip in volume sales and meat substitutes market revenue.

However, the association of plant-based options in Germany with healthiness and supporting the environment helps to boost appeal. Moreover, the German meat substitutes market is showcasing interesting flavours, convenience formats and unctuous textures, with faux meats tasting just like ‘the real deal’ so consumers do not have to compromise on flavour. More novel, premium-tier and tech advances, e.g. 3D printed, are improving the organoleptics of plant-based options in Germany, and are appearing on high-end menus.

Plant-Based Options in Germany: What Consumers Want and Why

Reducing reliance on meat is high on the agenda of German consumers with the majority of 16 to 24-year-olds consuming plant-based options in Germany. Increased usage can also be observed across age groups and household dynamics. Eating less meat is associated with sustainability, therefore, meat substitutes market revenue will continue as consumers focus on personal as well as planetary health. Moreover, ethical claims and convenience will also drive meat substitutes market revenue in Germany. However, due to the current economic outlook, affordability will remain a key purchasing factor for many Germans.

Satiation is another important factor for consumers, and over half of Germans acknowledge that plant-based options are just as filling as meat-containing equivalents. Moreover, frozen products are increasingly being considered of good quality that is equivalent to chilled food. The same shift can be observed when it comes to labels and brands – own labels are catching up to branded products in consumers’ estimation.

• Meat Substitutes Market Trends Germany: 76% of 16 to 24-year-olds are eating plant-based options in Germany.
• Meat Substitutes Market Consumer Behaviour: According to Mintel’s meat substitutes Germany report, 63% of category consumers agree that meat substitutes are just as filling as meat-containing equivalents.
• German Meat Substitutes Market Opportunities: 56% of consumers consider own-label products to be as good as branded products, which aligns with consumers’ savvy consumption habits, and affords private labels to increase their meat substitutes Germany market share.

Future Outlook & Meat Substitutes Market Opportunities

As the meat reduction trend gains momentum, the German meat substitutes market has become more competitive with new product offerings such as faux fish and more private label activity. This will challenge brands for their meat substitutes Germany market share, and encourage them to look to new sub-categories and brand partnerships in order to stand out from the crowd.

Based on meat substitutes market trends Germany and consumer demand, offering value through satiating eats, meanwhile, own-label and frozen offerings will resonate with price-sensitive consumers. While value offerings are undeniably a key purchasing factor for most Germans, future product innovation that supports the farmer/producer and the environment will align to consumer values and the sentiment of giving back.

To discover more about the Meat Substitutes Market in Germany, read our Future of Plant-Based Food & Drink Market Report 2022, or take a look at our extensive Meat Substitutes Market Research.

Quickly Understand the Meat Substitutes Market in Germany

• The post-COVID-19 bounce-back and impact of inflation on the meat substitutes market Germany.
• The continuation of meat usage reduction over the past few years.
• Benefits associated with eating less meat.
• Usage of meat substitutes, frequency of use, and the most widely used formats.
• What are the most influencing choice factors among shoppers of plant-based options in Germany?
• Consumer behaviours towards plant-based options in Germany.
• How does launch activity reflect consumer expectations for health-led, ethical, convenient and environmentally friendly plant-based products?

Covered in this Report

Products: Frozen products, chilled products, deli/snacks, sausages, meat preparations (breaded escalope (Schnitzel), nuggets, minced meat, burgers, fish fingers), others: (shredded meat (Geschnetzeltes), steaks, fillet), ready meals, and more.

Brands: Rügenwalder Mühle, Livekindly Collective, Nestlé, Royal FrieslandCampina, Aldi, Garden Gourmet, Edeka, Rewe, Penny, The Ethical Butcher, Gut & Bösel, Biovegan, The Tönnies Group, Davert, and more.

Expert Insights into the German Meat Substitutes Market

This report, written by Valentin Thies, Associate Director of Food & Drink, delivers in-depth commentary and analysis to highlight current meat substitutes market trends Germany, meat substitutes market revenue in Germany, and adds expert context to the numbers.

While meat substitutes may see sales steady, they’re set for growth as the meat reduction trend prevails – with a focus on personal and planetary health.

Valentin Thies
Associate Director – Food & Drink, Germany