Germany Menswear Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Menswear in Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market trends and consumer behaviours affecting your industry. Get a 360° view of the menswear market in Germany including menswear Germany market size, share, and forecasted growth to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed outlook on the menswear market in Germany, including expert insights and market drivers.
• The effects of the recent pandemic and the rising cost of living on the menswear market Germany.
• Who buys menswear, what types of clothes they’re buying, and which purchase channels are being used.
• Menswear Germany Market Analysis: Consumer attitudes and behaviours.
• Innovations in the menswear market in Germany (the use of technology, sustainability, and multichannel experiences).
• How your business can tap into opportunities to increase your menswear Germany market share.

Overview of the Menswear Market in Germany

While the industry experienced menswear Germany market growth in 2022 – a result of pent-up demand during lockdowns – menswear in Germany is experiencing inflation induced challenges in 2023 as consumers are scaling back on spending.

As inflation retreats, the shopping experience improves, and the online channel continues to gain strength, the menswear market in Germany will experience growing sales numbers again.

• Menswear Germany Market Size: According to our menswear Germany market analysis, there has been a sales increase of 5.6% in 2022 with more long-term growth expected over the next few years.

Menswear Germany Market Analysis: What Consumers Want and Why

• Consumer Attitudes towards Menswear in Germany: 51% of German men perceive fashion as a form of self-expression, resulting in the popularity of brands that make the wearer’s bodies look fit. Thus, brands in the menswear market Germany are exploring ways to improve the fit of their clothes.
• The Menswear Market Germany & Sustainability: Sustainability will remain high on consumers’ agenda, but a better fit, inclusivity, and creative ways to make the purchase experience more enjoyable will be key to engage shoppers. As consumers shop more consciously and the online experience improves, brands and retailers will have to be creative to entice men to shop for clothing in-store. Mintel’s menswear Germany market analysis shows that sustainable options would encourage 20% of German men to shop for clothing in-store.
• Men’s Apparel Germany Market Forecast: The online channel is enjoying the most significant menswear Germany market growth with 75% of German men having bought clothing online. The multichannel model evolves further still, as retailers invest in key areas and new technology to support the growth in menswear sales.

To learn how to connect with your audience, purchase our Menswear in Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Hemdwerk, Brooks Brothers, Otto, H&M, Zalando, C&A, KiK, Ernstings Family, Peek & Cloppenburg, Grupo Inditex, Takko, TK Maxx, Primark, New Yorker, Esprit, Hirmer, Wormland, Jack & Jones, and many more.

Products: Clothing, shoes, leather goods, textiles, jewellery, accessories.

Additional Features Included with Your Purchase

• Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
• Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Menswear in Germany

This report, written by Armando Falcao, Associate Director, delivers in-depth commentary and analysis to highlight menswear Germany market growth and add expert context to the numbers.

Menswear market Germany sales are benefitting from men feeling financially more confident. Our Men’s apparel Germany market forecast shows that sustainability remains key, however, shoppers are drawn to a better fit and customisation.

Armando Falcao
Associate Director – Retail Reports