"Harness the rising importance of social health by partnering with community-led fitness groups. Go beyond the protein trend and celebrate seasonal and local superfoods."
Eliana Riera-McInnes, Foodservice Research Analyst
Consumer participation in German foodservice has risen to 77% in 2025 (+3pp YoY), even as menu prices grew 4%. Notably, the share of those choosing a balance of healthy and less healthy dishes has reached 45% (+4pp YoY), now surpassing those mainly choosing less healthy options. This signals a shift toward health-aligned behaviours, likely catalysed by improving economic sentiment. With the return of the reduced 7% VAT rate and easing inflation, operators are expected to gain the financial room to move from survival mode toward more health-forward menu innovation.
49% of foodservice consumers recognise having four or more ingredients as a sign of a dish being healthy, reflecting a ‘more is more’ perception. This creates opportunities to champion ingredient variety – from seasonal and local superfoods to pulses, nuts, seeds and overlooked cuts – introducing new components that add novelty and support more diverse, balanced diets.
71% of German adults are actively managing their weight, and this is already influencing behaviour, with reduced foodservice visiting frequency among those trying to lose weight. Renewed cultural focus on thinness linked to GLP-1 drugs is reinforcing this shift. Operators can respond with smaller portions, clearer nutritional cues and functional, nutrient-relevant dishes that align with consumers’ goals while retaining appeal.
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