2023
9
Germany Menu Trends Market Trends 2023
2023-04-26T11:01:25+01:00
REP7D6105AA_7944_4164_AFA3_2A762EA600D6
2195
162827
[{"name":"Consumer and Market Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-market-trends"},{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Report
en_GB
Consumers prioritise indulgence as foodservice occasions become a rarer treat. Strong value offers and a mix of comforting and exciting dishes will drive engagement. Eliana Riera-McInnes, Foodservice Research Analyst…

Germany Menu Trends Market Trends 2023

£ 2,195 (Excl.Tax)

Description

Stay ahead of the curve in the Germany foodservice market and future-proof your business with Mintel’s Germany Menu Trends Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest food trends Germany market forecast, and consumer behaviours affecting your industry. Get a 360° view of food industry trends Germany including forecasted market growth to help you align your strategy with what your audience demands.

Below, we’ve handpicked some key insights from the full report.

Our Food Trends Germany Report Delivers Key Insights for Market Professionals On

  • What is the short-, medium- and long-term impact of inflation on the Germany foodservice market?
  • What dietary preferences do German consumers have?
  • Development of foodservice participation.
  • Popular meal times for using foodservice.
  • Level of adventurousness of German foodservice users.
  • How can foodservice operators encourage consumers to visit/use them over others?
  • Dining out/takeaway attitudes of German consumers.

German Foodservice Market Overview

In Mintel’s food trends Germany report, our experts show that consumers are cutting back on their foodservice spending as a result of rising inflation. Therefore, foodservice occasions are becoming more of a treat instead of a regular meal with a focus on indulgence.

Operators will need to offer good value to encourage usage, e.g. added-value menu items, like dishes that are hard to replicate. Moreover, tiered pricing will allow consumers with different budgets to participate in the Germany foodservice market.

Food Trends in Germany: What Consumers Want and Why

  • Foodservice Consumer Behaviour: 73% of German consumers seek comfort through food or to escape the turmoil of recent world events. Moreover, consumers have also adopted value-driven behaviours during the cost of living crisis which are expected to stick. Following the pandemic, health considerations are also moving into focus again and are influencing Germans’ choice of foodservice.
  • Food Industry Trends Germany: A rise in flexitarianism is set to become one of many lasting food trends in Germany. Especially sustainable and plant-based nutrition will be key as a part of German consumers’ healthy lifestyles. There will be an increased demand for more support to eat healthier, calling for highly customisable menus that include a choice of portion sizes, healthier substitutions, and vegetarian add-ons.
  • Germany Foodservice Market Challenges: The rising cost of living is leading German foodservice consumers to limit their spending. Their squeezed budgets are also impacting food trends in Germany. 67% say they are dining out or ordering takeaway less often. Meanwhile, others are trading down to cheaper dishes or outlets. Operators need to support them with good value offers to promote regular participation while balancing their own rising running costs, e.g. by providing tiered menu pricing.

Food Trends Germany Market Forecast: What’s Next for the German Foodservice Industry?

To learn how to connect with your audience, purchase our full Food Trends Germany Report. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

 

Benefits this market report holds for your business:

  • Expert insights on food industry trends Germany.
  • A detailed Germany foodservice market outlook.
  • How your business can tap into opportunities to increase your market share.

 

Additional features included in your purchase of Mintel’s Food Trends Germany Report:

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Mintel Clients Portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Leading Brands in the Germany Foodservice Market and Products covered in this Report

Brands: The Kettle Black, Peter Pane, Otto’s Burger, Wahaca, Klimato, Wen Cheng, Kiln, Burger King, Nobelhart & Schmutzig, Wolt, Kochu Karu, Teig & Füllung, Gully Burger, Coda, Heimwerk, McDonald’s, Domino’s, Liu’s Sichuan noodles, ChungKing Noodles, MORIZ, Cinnamood, Brammibals Donuts, Princess Cheesecake, and many more.

Expert Insights on Food Trends in Germany

This report, written by Eliana Riera-McInnes, Foodservice Research Analyst, delivers in-depth commentary on the German foodservice market to highlight food industry trends in Germany, and adds expert context to the numbers.

Our food trends Germany market forecast shows that consumers prioritise indulgence as foodservice occasions become a rarer treat. Strong value offers and a mix of comforting and exciting dishes will drive engagement.Eliana Riera-McInnes, Research Analyst
Eliana Riera-McInnes
Foodservice Research Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: behaviours regarding dining out/ordering takeaway if needing to save money, 2023
    • Graph 2: population in private households by migrant background, 2017-21
    • Opportunities
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • The impact of the economy on menu trends
    • Graph 4: inflation rate of restaurants, cafés, takeaways and similar, 2021-23*
    • Graph 5: behaviours regarding dining out/ordering takeaway if needing to save money, 2023
    • Graph 6: behaviours regarding dining out/ordering takeaway if needing to save money, 2023
    • Graph 7: population in private households by migrant background, 2017-21
  3. WHAT CONSUMERS WANT AND WHY

    • Dietary preferences
    • Graph 8: meat eaters who reduced the amount of red meat/poultry eaten in the last six months, by gender and age, 2023
    • Graph 9: consumers following meat-free diets, by gender and age, 2023
    • Foodservice participation
    • Graph 10: meals dined out/ordered takeaway from in the last three months, 2023
    • Graph 11: meals dined out/ordered takeaway from in the last three months, 2023, by presence of children, 2020-23
    • Meal times for eating out/ordering takeaway
    • Graph 12: meals dined out for in the last three months, 2020-23
    • Graph 13: meals ordered takeaway/home delivery for in the last three months, 2020-23
    • Graph 14: meals dined out/ordered takeaway for in the last three months, by age group, 2020-23
    • Level of adventurousness of foodservice users
    • Graph 15: frequency of trying something new when dining out/ordering takeaway, by financial situation, 2023
    • Graph 16: frequency of trying something new when dining out/ordering takeaway, by age, 2023
    • Ways to encourage usage
    • Graph 17: key factors that would encourage consumers to dine out/order takeaway at one restaurant/takeaway over another, 2023
    • Graph 18: key factors that would encourage consumers to dine out/order takeaway at one restaurant/takeaway over another, by age, 2023
    • Dining out/takeaway attitudes
    • Graph 19: attitudes towards dining out/takeaway menus, 2023
    • Graph 20: agreement that eating familiar dishes is comforting, by generation, 2023
    • Graph 21: agreement that restaurants/takeaways that specialise in only one dish or ingredient are appealing, by age, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Advertising and marketing activity
  5. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch