Germany Menu Trends Market Report 2021
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COVID-19 has accelerated German consumers' desire to reduce their meat intake, resulting in opportunities for foodservice brands to offer more plant-based dishes. Dr. Christina Wessels, Senior Analyst - Household…

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Providing the most comprehensive and up-to-date information and analysis of the Menu Trends – Germany market including the behaviours, preferences and habits of the consumer.

With Germans being an overweight population, foodservice operators need to contribute towards establishing a healthy diet through their food offers. Foodservice operators are well placed to foster a more balanced approach to eating by offering a mixture of both healthy and indulgent food options.

Read on to find out more or take a look at all of our Germany Food and Foodservice Market Research.

Quickly Understand

  • How to offer healthy and indulgent food options?
  • How can your brand stand out through offering maximum customisability?
  • How to create room for innovations that keep dishes fresh?
  • How to support consumers in reducing their meat intake?
  • How to tap more into locally produced/sourced ingredients?
  • How can your brand explore innovations surrounding global flavours and dishes?

Covered in this report

Brands and companies mentioned: 100 Brote, Avocado bar, Beyond Meat, Bob & Mary’s, Burgergme, Die kuh die lacht, Green Karma Salads, GringoBurritos, Hans im Glück, Happy Cow, HelloFresh, Keatz, Laura’s Deli, McDonald’s, MoodyMonkey, Nineofive, Nordsee, OnoOnePoké, Otto’s Burger, Pepsico, Peter Pane, ProVeg, Stellina Pizzeria, Subway, TamakaBowls, VeganStreets, Veganuary, Vincent Vegan, etc.

Products mentioned:

This Report looks at food flavour trends on menus in the foodservice market, and developments in eating out preferences in Germany.

Expert analysis from a specialist in the field

Written by Dr Christina Wessels, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

COVID-19 has accelerated German consumers’ desire to reduce their meat intake, resulting in opportunities for foodservice brands to offer more plant-based dishes.
Dr Christina Wessels
Senior Analyst – Foodservice

Table of Contents


    • Impact of COVID-19 on foodservice
    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Opportunities

    • COVID-19
    • Graph 1: key economic data, in real terms, 2019-2022
    • Meat consumption
    • Healthy living
    • Ageing population
    • Graph 2: share of maximum adult population projections, by age group, 2020-30
    • Cooking

    • Impact of COVID-19 on consumer behaviour
    • Graph 3: Mintel’s COVID-19 exposure anxiety index, 3 March 2020-12 February 2021
    • Graph 4: Mintel’s COVID-19 lifestyle concerns index, 3 March 2020-12 February 2021
    • Eating out participation
    • Meal times
    • Graph 5: meals dined out/ordered takeaway in the last three months, November 2020
    • Dietary preferences
    • Ideal menu
    • Graph 6: attributes of an ideal restaurant/takeaway menu, November 2020
    • Most popular flavours
    • Graph 7: preferred flavours when dining out/ordering takeaway, November 2020
    • Eating out behaviors
    • Graph 8: attitudes towards dining out/ordering takeaway, November 2020

    • Plant-based food
    • Advertising and marketing activity

    • Forecasting during the COVID-19 pandemic

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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