The Germany Menu Trends Market Report 2022 identifies consumers’ attitudes towards new German food trends, the impact of the pandemic, the conflict in Ukraine, and the cost-of-living crisis on food industry trends Germany, and the growing emphasis on sustainable food trends. This report covers the Food Trends Germany market forecast, market size, market segmentation and industry trends for the Germany Foodservice market.
While the foodservice industry is still in the process of recovery from the unprecedented drop in sales due to COVID-19, rising food, drink, and energy prices because of the ongoing conflict in Ukraine put new pressure on the market. However, according to our Food Trends Germany report, pent-up demand for dining out, especially among the sector’s core audience of young people, will help to boost the market’s recovery. While consumers are to reduce their number of visits, an increase in prices means they are likely to spend more when venturing out or ordering takeaway.
As the economy stabilizes, demand for dining out and takeaway/delivery will gain momentum once more. The market will rebound to pre-pandemic levels in 2023. However, new German food trends will include limiting/reducing the amount of meat consumers eat. Foodservice operators that invest in menu plans that allow for greater customisation through menu hacking have a good chance to maximise their reach on the Germany foodservice market, and will cater to the growing share of flexitarians.
Our Food Trends Germany report shows that the market is set to thrive again with growth opportunities for foodservice brands in the area of sustainable nutrition with emerging new German food trends in this area.
The majority of Germans agree that it is important that their diet is both healthy and good for the planet. Thus, foodservice providers can expand menus with a greater range of plant-based dishes such as falafel and show efforts on animal welfare on menus to cater to these food industry trends Germany.
Read on to discover more details or take a look at all of our German Food Service Market Research.
Brands: Gaffel am Dom, Rügenwalder, Peter Pane, Castell, Pahmeyer, Endori, McDonald’s, Asador, Protein bar Kitchen, Benedict, and many more.
This report, written by Dr. Christina Wessels, a leading analyst in the Lifestyles, Leisure & Household sector, delivers in-depth commentary and analysis to highlight current food industry trends Germany, and adds expert context to the numbers.
Foodservice operators can appeal to the growing number of flexitarians by offering customisable menus that cater to various dietary needs.
Dr. Christina Wessels
Associate Director for Lifestyles, Leisure & Household
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Despite economic challenges, a core segment of consumers is unwilling to compromise on fast food, with opportunities that can encourage consumer participation by leveraging emerging technologies for co-creation...
Find out more£ 2,195
Our analysis of world cuisines in the German foodservice market shows that authenticity resonates with German consumers who are chasing escapism. Brands can resonate with consumers by offering...
Find out more£ 2,195
Our Germany eating out market research highlights that transparent communication, added value, and flexible offerings are key to engaging cost-conscious German consumers facing higher menu prices due to...
Find out more£ 2,195
The rising cost of living has led 73% of takeaway orderers in Germany to reduce their overall takeaway food orders. Despite economic pressure, takeaway remains an important part...
Find out more£ 2,195
75% of German coffee shop patrons would be interested in spending an evening at a coffee shop, reflecting a shift in Germans' out...
Find out more
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
