Germany Menu Trends Market Report 2022
[{"name":"Consumer and Market Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends\/consumer-market-trends"},{"name":"Foodservice","url":"https:\/\/store.mintel.com\/industries\/foodservice"}]
Foodservice operators can appeal to the growing number of flexitarians by offering customisable menus that cater to various dietary needs. Dr. Christina Wessels, Associate Director – Lifestyles, Leisure &…

Germany Menu Trends Market Report 2022

£ 2,195 (Excl.Tax)


The Germany Menu Trends Market Report 2022 identifies consumers’ attitudes towards new German food trends, the impact of the pandemic, the conflict in Ukraine, and the cost-of-living crisis on food industry trends Germany, and the growing emphasis on sustainable food trends. This report covers the Food Trends Germany market forecast, market size, market segmentation and industry trends for the Germany Foodservice market.

Current Market Landscape

While the foodservice industry is still in the process of recovery from the unprecedented drop in sales due to COVID-19, rising food, drink, and energy prices because of the ongoing conflict in Ukraine put new pressure on the market. However, according to our Food Trends Germany report, pent-up demand for dining out, especially among the sector’s core audience of young people, will help to boost the market’s recovery. While consumers are to reduce their number of visits, an increase in prices means they are likely to spend more when venturing out or ordering takeaway.

Food Industry Trends Germany Market Share and Key Industry Trends

As the economy stabilizes, demand for dining out and takeaway/delivery will gain momentum once more. The market will rebound to pre-pandemic levels in 2023. However, new German food trends will include limiting/reducing the amount of meat consumers eat. Foodservice operators that invest in menu plans that allow for greater customisation through menu hacking have a good chance to maximise their reach on the Germany foodservice market, and will cater to the growing share of flexitarians.

  • 48% of German consumers claim they have limited/reduced the amount of meat/poultry they eat.
  • 23% of Germans would be interested in limiting/reducing the amount of meat they eat in the future.
  • 50% of Germans would cut back on dining out/other leisure activities if they were forced to save money.
  • 71% of Germans agree that it is important that their diet is both healthy and good for the planet.

Future Trends in the Germany Foodservice Market

Our Food Trends Germany report shows that the market is set to thrive again with growth opportunities for foodservice brands in the area of sustainable nutrition with emerging new German food trends in this area.

The majority of Germans agree that it is important that their diet is both healthy and good for the planet. Thus, foodservice providers can expand menus with a greater range of plant-based dishes such as falafel and show efforts on animal welfare on menus to cater to these food industry trends Germany.

Read on to discover more details or take a look at all of our German Food Service Market Research.

Quickly Understand

  • The short-, medium- and long-term impact of inflation/supply chain issues on menu trends.
  • Development of foodservice participation.
  • Dietary preferences among German consumers including the growing trend of flexitarianism.
  • Popular meal times for using foodservices.
  • Food preparation interest.
  • Interest in alternatives to red meat/poultry/fish.
  • Eating out behaviours.

Covered in this Report

Brands: Gaffel am Dom, Rügenwalder, Peter Pane, Castell, Pahmeyer, Endori, McDonald’s, Asador, Protein bar Kitchen, Benedict, and many more.

Expert Analysis from a Specialist in the Field

This report, written by Dr. Christina Wessels, a leading analyst in the Lifestyles, Leisure & Household sector, delivers in-depth commentary and analysis to highlight current food industry trends Germany, and adds expert context to the numbers.

Foodservice operators can appeal to the growing number of flexitarians by offering customisable menus that cater to various dietary needs.

Dr. Christina Wessels
Dr. Christina Wessels
Associate Director for Lifestyles, Leisure & Household

Table of Contents


    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities

    • The German economy
    • Graph 1: key economic data, in real terms, 2019-23
    • The impact of the economy on foodservice
    • Graph 2: change in financial situation since the start of the COVID-19 outbreak, 2020-22
    • Graph 3: development of consumer price index, 2020-22*
    • Graph 4: savings in household budget, by age, 2022
    • Planetary health
    • Physical health

    • Foodservice participation
    • Graph 5: meals dined out/ordered takeaway for in the last three months, NET, by financial situation, 2021
    • Meal times
    • Graph 6: meals dined out at a food restaurant in the last three months, 2020 vs 2021
    • Graph 7: meals ordered for takeaway/home delivery in the last three months, 2020 vs 2021
    • Dietary preferences
    • Food preparation interest
    • Graph 8: interest in food preparation methods, 2021
    • Interest in alternatives to red meat/poultry/fish
    • Graph 9: interest in alternatives to red meat/poultry/fish at restaurants/takeaways, 2021
    • Eating out behaviours
    • Graph 10: menu trends behaviours, 2021
    • Graph 11: selected behaviours regarding menu trends, 2021

    • Advertising and marketing activity

  6. Appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch