2020
9
Germany Mobile Device Apps Market Report 2020
2021-01-29T12:02:42+00:00
REP5B72073C_D813_4513_9A78_BD3DE22DC3E0
2195
133336
[{"name":"Technology","url":"https:\/\/store.mintel.com\/industries\/technology"}]
Report
en_GB
While app usage spikes as consumers look for ways to be entertained and connected during COVID-19, the extended screen time will also fuel the urge to disconnect. Jan Urbanek,…

Germany Mobile Device Apps Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Mobile Device Apps – Germany market including the behaviours, preferences and habits of the consumer.

As With closures of entertainment venues and social distancing measures, consumers are turning to digital ways to stay entertained and connected. Apps like games and social media have therefore seen the biggest surge in demand. Combining socialising with entertainment features are the key to success given the second lockdown.

Quickly Understand

  • How can consumers stay entertained during the pandemic?
  • How can ads be made more valuable?
  • How can data privacy affect targeted ads?
  • What purchases are dominating the app market and why?
  • What is the Germans consumers’ downloading behaviour?
  • Find out what is likely to revolutionalise mobile gaming

Covered in this report

Brands mentioned: Amazon, Apple, Enigmania, eToro, Facebook, Google, Samsung, TikTok, Tinder, etc.

Topics covered: 5G, Virtual Reality, eCommerce, GDPR, iOS App Store, Google Play Store, In-App purchases, Corona-Warn-App, Cloud gaming, SKAdNetwork, etc.

App categories covered: dating, gaming, video streaming, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While app usage spikes as consumers look for ways to be entertained and connected during COVID-19, the extended screen time will also fuel the urge to disconnect.

Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. EXECUTIVE SUMMARY

    • Note on COVID-19
    • Impact of COVID-19 on mobile device apps
    • Market context
    • [Graph] Germany: daily consumption of online media (in min), 2017-20
    • [Graph] Germany: online sales (incl VAT), 2015-25
    • Mintel predicts
    • [Graph] Germany: consumer spend on App Store and Google Play Store apps and games, 2014-19 and H1 2020 ($m)
    • [Graph] Germany: consumer spend on App Store and Google Play Store apps and games, 2014-2025 ($m)
    • What consumers want, and why
    • [Graph] Germany: impact of COVID-19 on frequency of mobile app usage, July 2020
    • [Graph] Germany: ways to find out about new apps, July 2020
    • [Graph] Germany: respondents stopped by intrusive adverts from using an app, by age, July 2020
    • Opportunities
  2. market drivers

    • [Graph] Germany: key economical data, 2019-2022
    • [Graph] Germany: daily consumption of online media (in min), 2017-20
    • [Graph] Germany: online sales (incl VAT), 2015-25
  3. What consumers want, and why

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: impact of COVID-19 on frequency of mobile app usage, July 2020
    • [Graph] Germany: respondents using mobile app categories more since the COVID-19 outbreak, by age, July 2020
    • [Graph] Germany: respondents using dating apps, by gender, July 2020
    • [Graph] Germany: frequency of downloading mobile apps, July 2020
    • [Graph] Germany: frequency of downloading mobile apps, by age, July 2020
    • Frequency of mobile app usage
    • [Graph] Germany: frequency of mobile app usage, July 2020
    • [Graph] Germany: daily usage of music and video streaming mobile apps, by age, July 2020
    • [Graph] Germany: daily usage of mobile apps, by age, July 2020
    • How Germans discover new apps
    • [Graph] Germany: ways to find out about new apps, July 2020
    • [Graph] Germany: ways to find out about new apps, by age, July 2020
    • [Graph] Germany: ways to find out about new apps, by age, July 2020
    • Attitudes towards mobile apps
    • [Graph] Germany: attitudes towards mobile device apps, July 2020
    • [Graph] Germany: respondents stopped by intrusive adverts from using an app, by age, July 2020
    • [Graph] Germany: preference to access website than to download app, by age, July 2020
    • [Graph] Germany: usage of smartphone for contactless payment, by age & gender, July 2020
    • [Graph] Germany: respondents using certain mobile apps less frequently due to mental health concerns, by age, July 2020
    • [Graph] Germany: respondents regularly making in-app purchases, by gender and age, July 2020
    • [Graph] Germany: consumers that downloaded the COVID-19 contact tracing app, July 2020
    • [Graph] Germany: downloaded the COVID-19 contact tracing app, by app downloading frequency, July 2020
    • [Graph] Germany: downloaded the COVID-19 contact tracing app, by being worried about exposure to COVID-19 (ranked on a scale from ‘Not at all worried’ (1) to ‘Extremely worried’ (5)), July 2020
  4. Launch activity and innovation

    • Advertising and marketing activity
  5. Market share

  6. market segmentation, size and forecast

    • [Graph] Germany: consumer spend on App Store and Google Play Store apps and games, 2014-19 and H1 2020 ($m)
    • [Graph] Germany: consumer spend on App Store and Google Play Store apps and games, 2014-2025 ($m)
    • [Graph] Germany: consumer spend on App Store and Google Play Store apps and games, by payment model, 2018-20 ($m)
    • Forecasting during the COVID-19 pandemic
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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