2020
9
Germany Mobile Network Providers Market Report 2020
2020-09-03T11:32:55+01:00
REP9B1B4EF1_3AD2_4345_950D_A5E071EBCFB2
2195
124399
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Report
en_GB
While Germans will use less mobile internet during the lock-down and COVID-19 is slowing down the roll out of 5G, MNPs can benefit from the increased usage of online communication…

Germany Mobile Network Providers Market Report 2020

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the Mobile Network Providers – Germany market including the behaviours, preferences and habits of the consumer.

Click here to view the latest version (2022) of our Germany Mobile Network Providers Market Report (DE version).

 

Young adults in Germany spend more time online and are more likely to replace physical interactions with digital updates. Consequences are loneliness and worsening mental health issues among Millennials (b. 1980-99). Brands need to explore how to create events and activities that nurture socialisation and bring people together.

Quickly Understand

  • How can your brand target untapped segments within the German market?
  • How to tap into different types of add-ons being offered with contracts?
  • How to demonstrate differentiation through sustainability?
  • How to tap into high-potential older German demographics?
  • How are communication habits shifting in Germany?
  • What are the most important factors when choosing mobile network providers?

Covered in this report

Brands mentioned: Alditalk, Amazon, Congstar, EDEKA smart, E-Plus, Fairphone, Google, Ja!mobil, NABU, Norma Connect, Otelo, O2, PayPal, Telefónica, Telekom, T-Mobile, Vodafone, 1&1 Drillisch AG, etc.

Expert analysis from a specialist in the field

Written by Jan Urbanek, a leading analyst in the Consumer Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While Germans will use less mobile internet during the lock-down and COVID-19 is slowing down the roll out of 5G, MNPs can benefit from the increased usage of online communication and media, as even older demographics are expected to keep up their usage in the long run.
Jan Urbanek
Analyst – Consumer Technology

Table of Contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • Graph 1: mobile and landline phoning time (in min), 2015-18
    • Graph 2: smartphone ownership, by age, 2015-2019
    • Mintel predicts
    • What consumers want and why
    • Graph 3: prioritisation of image aspects, by age, December 2019
    • Graph 4: mobile network payment methods, December 2019
    • Opportunities
  2. market drivers

    • Graph 5: “How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?”, March 3-16, 2020
    • Graph 6: “To what extent are you worried about how the outbreak might affect your lifestyle?”, March 3-16, 2020
    • Graph 7: change in GDP, 2016-19
    • Graph 8: mobile and landline phoning time (in min), 2015-18
    • Graph 9: mobile device ownership, by net monthly household income, December 2019
    • Graph 10: internet usage on the go, by age, 2017-19
    • Graph 11: online media consumption (in min), by age, 2015-19
    • Graph 12: smartphone usage for listed media, 2018 vs 2019
    • Graph 13: mobile data volume (millions of gigabytes), 2014-19*
    • Graph 14: proportion of population aged 65+, 2001-18
    • Graph 15: smartphone ownership, by age, 2015-19
  3. What consumers want and why

    • Important factors when choosing mobile network providers
    • Graph 16: prioritised network provider attributes, December 2019
    • Graph 17: prioritisation of price and network coverage, by age, December 2019
    • Graph 18: prioritisation of price, by net monthly income groups, December 2019
    • Graph 19: prioritised network provider attributes, by age, December 2019
    • Graph 20: “I value data allowance over text and call allowance”, agreement by age, December 2019
    • Graph 21: attitudes towards mobile network providers and contracts, December 2019
    • Graph 22: ownership of ‘add-on’ subscriptions, by age, December 2019
    • Graph 23: ownership of ‘add-on’ subscriptions by mobile network providers, December 2019
    • Mobile network providers
    • Graph 24: companies providing network service on personal phones, December 2019
    • Graph 25: mobile network providers used, by age, December 2019
    • Graph 26: length of time with network provider, December 2019
    • Graph 27: length of time with mobile network provider, by age, December 2019
    • Switching behaviour
    • Graph 28: mobile contract owners whose current mobile contract is with the same provider as previously, December 2019
    • Graph 29: mobile phone contract or pay as you go by mobile network provider switching behaviour, December 2019
    • Graph 30: monthly payments for mobile network contract by switching behaviour, December 2019
    • Graph 31: “I find switching mobile network providers to be a hassle”, agreement by age, December 2019
    • Mobile network payments
    • Graph 32: mobile phone contract or pay as you go, December 2019
    • Graph 33: mobile phone contract or pay-as-you-go, by age, December 2019
    • Graph 34: mobile phone contract or pay as you go, by net monthly income, December 2019
    • Graph 35: monthly PAYG mobile phone spending, December 2019
    • Graph 36: monthly payments for mobile phone contract , December 2019
    • Graph 37: monthly PAYG mobile phone spending, by age, December 2019
    • Graph 38: monthly payments for mobile phone contract, by age, December 2019
    • Graph 39: monthly payments for mobile phone contract by mobile network providers, December 2019
    • Upcoming 5G technology
    • Graph 40: knowledge of 5G, December 2019
    • Graph 41: “I think 5G is an over-hyped technology”, agreement, December 2019
    • Graph 42: attitudes towards 5G, December 2019
    • Graph 43: attitudes towards 5G (NET), by age, December 2019
    • Graph 44: prioritised network provider attributes, by attitudes towards 5G (NET), December 2019
  4. Launch activity and innovation

    • 5G
    • Addressing demands and barriers
    • Advertising and marketing activity
    • Social responsibility and environmental awareness/protection
  5. Market share

    • Graph 45: share of mobile networks, 2016-Q3 2019
  6. market size, segmentation and forecast

    • Forecasting during COVID-19 crisis
    • Graph 46: active SIM-cards (billions), by network standard, 2017-2019
  7. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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