Germany Music and Podcasts Market Report 2024

New technologies, such as artificial intelligence are changing the way users interact with music streaming in Germany. However, rising prices for subscriptions and an increase in ads might threaten the market growth.

Music Consumption in Germany – Current Landscape

Almost half of Gen Z and Millennials are interested in Artificial Intelligence (AI) recommendations for music and podcasts. However, demonstrating how these features enable continuous interaction and allowing listeners to actively engage in the process will appeal to a broader audience.

Consumer confidence is recovering, but remains fragile. While some consumers plan to cut back on socialising and entertainment, the music industry will continue to experience growth, fuelled by music streaming services. However, rising subscription costs, a focus on saving, and a growing number of ad-supported options could cause consumers to rethink their spending.

Music Streaming in Germany – Market Statistics

• Consumer Attitudes in Music Streaming in Germany: 48% of Gen Z and Millennials are interested in AI recommendations for music and podcasts.
• Behaviours in Music Consumption in Germany: Around 70% of Gen Z and Millennials trust the information presented in podcasts, but 67 to 68% of them explored topics more in-depth elsewhere after listening to podcasts.

Music and Podcasts in Germany Market Report – What’s Inside?

Key Topics Analysed in this Report

• Market drivers of music and podcasts in Germany, including the German economy and mental wellbeing.
• Methods of music consumption in Germany, such as radio, free and paid-for streaming services (and reasons for not using streaming services).
• Activities done while listening to music, which include relaxing at home, doing chores or exercising.
• The role of AI in music.
• Consumer attitudes towards podcasts and listening methods, such as free or paid-for streaming services.
• Activities done while listening to podcasts, such as relaxing at home, doing chores or going to sleep.

Report Scope
This report examines how people consume music and podcasts in Germany. Music listening includes streaming services, radio, CDs, downloads, vinyl, and cassettes.

Meet the Expert Behind the Analysis

This report was written by Venkatesh Modi, Research Analyst. He writes reports covering both the automotive and technology industries. During his studies, he gained practical experience in automotive market research, working at Volkswagen AG in Germany and India. He holds a Masters in Management & Engineering in Technology, Innovation, Marketing & Entrepreneurship from RWTH Aachen University.

The music industry continues to grow steadily, while the increasing popularity of podcasts offers opportunities to target highly engaged audiences.

Venkatesh Modi
Research Analyst, Germany