Germany Online Grocery Retailing Market Report 2023
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Get ahead with Mintel’s market forecast on Germany online grocery retail and learn how industry trends are impacting the German Online Grocery Market! Our German Online Grocery Retailing Market Report 2023 is packed with insights on German consumer attitudes. By purchasing this report, you’ll get knowledge about German online grocery retailing market size, market share, and market growth.
Quickly Understand Online Grocery Retailing Germany
- The impact of inflation and the Ukraine conflict on the German online grocery retail market.
- The importance of sustainability and ethics to German online shoppers.
- Use of online channel for grocery shopping and trends over time.
- What type of groceries are ordered online the most and what delivery methods do consumers prefer?
- What are the most popular online grocery retailers?
- What factors would increase participation in the German online grocery retail market?
- Consumer behaviour pertaining to online grocery shopping.
German Online Grocery Retail Market Overview
Mintel’s Germany online grocery retailing report records 1.4% industry growth in 2022 with further significant long-term market growth to be expected until 2027.
In 2023, the German online grocery retailing market size is forecast to see strong double-digit growth which is largely driven by steep increases in food and drink prices due to inflation as well as retailers expanding their online offerings for groceries.
Germany Online Grocery Retail: What Consumers Want and Why
Steep, inflation induced increases in food prices are squeezing consumers’ grocery budgets. As a result, consumers’ shopping behaviours are changing. Many Germans are switching to wallet-friendly shopping habits such as bulk buying or stocking up on products when they are on promotion.
Mintel’s Germany online grocery retailing report shows that German consumers are becoming increasingly accustomed to buying their groceries online. The majority of German consumers are concerned about the climate related consequences of online deliveries and tend to use in-store collection to receive their online orders.
- German Consumer Behaviour: 36% of German shoppers stock up on certain products when they are on promotion to save money when buying groceries during economically tense times.
- German Online Grocery Retail Market Trends: 43% of German consumers use in-store collection to receive the groceries they ordered online.
- Market Opportunities for Online Grocery Retail Germany: Consumer demands for sustainability are increasing and 58% of Germans say retailers should do more to make their deliveries more sustainable.
Germany Online Grocery Retail Market Opportunities
Going forward, retailers that concentrate on a wider selection and quicker deliveries will appeal the most to German consumers. Furthermore, with eco-consciousness becoming mainstream, those retailers that push a zero-emission policy will thrive and be able to increase their German online grocery retailing market share.
To learn more about what your audience wants and how you can tap into lucrative opportunities, purchase our full report about the German online grocery retail market.
To discover more about Food Retail in Germany, read our Germany Supermarkets Market Report 2023, or take a look at our extensive Food Retail Market Research.
Covered in this Report
Brands: REWE, Amazon, Knuspr, Oda, voilá, Flink, Picnic, Gorillas, Bringmeister, Edeka, Penny, Aldi, Flaschenpost, Getir, Netto, and more.
Expert Insights into Online Grocery Retailing Germany
This report, written by Dr. Carolin Siepmann, Research Analyst, delivers in-depth commentary and analysis to give insight into German online grocery retailing market share, to highlight industry trends, and adds expert context to the numbers.
With consumers being more price sensitive, retailers need to convince with a wide product selection, sustainable convenience, and affordable quality to hold on to their German online grocery retailing market share.
Dr. Carolin Siepmann
Research Analyst, Germany
Collapse All
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Executive summary
- Key issues covered in this Report
- Market context
- Mintel predicts
- Opportunities
- Graph 1: factors that would encourage more grocery shopping online, 2023
- The competitive landscape
- Graph 2: estimated turnover of online grocery retailers, 2022
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market drivers
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- Graph 4: development of overall consumer prices and food prices, 2021-22
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MARKET ACTIVITY
- Market size and forecast
- Graph 5: online grocery retail sales, 2017-23
- Consumer spending
- Graph 6: consumer spending on food and non-alcoholic drinks, 2017-22
- Market share
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What consumers want and why
- Usage of online grocery shopping
- Graph 7: use of online shopping, 2020-23
- Graph 8: development of online grocery shopping, 2020-23
- Graph 9: online grocery shoppers, by presence of children, 2023
- Graph 10: usage of online grocery shopping in the past 12 months vs the previous 12 months, 2020-23
- Methods for receiving groceries
- Grocery products purchased online
- Graph 11: types of products typically bought when shopping for groceries online, 2023
- Graph 12: repertoire of types of products typically bought when shopping for groceries online, 2023
- Retailers used for online grocery shopping
- Graph 13: retailers used for purchasing groceries online, 2022-23
- Graph 14: repertoire of retailers used for purchasing groceries online, 2023
- Factors for increased online grocery shopping
- Graph 15: factors that would encourage more grocery shopping online, 2023
- Online grocery shopping behaviour
- Graph 16: behaviours towards online grocery shopping, 2023
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RETAILER ACTIVITY
- Leading retailers
- Retail innovation
- Advertising and marketing activity
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Appendix
- Appendix – abbreviations, consumer research methodology and language usage
- Appendix – TURF analysis methodology
- Appendix – repertoire analysis methodology
- Appendix – market size and forecast
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