Get ahead with Mintel’s market forecast on Germany online grocery retail and learn how industry trends are impacting the German Online Grocery Market! Our German Online Grocery Retailing Market Report 2023 is packed with insights on German consumer attitudes. By purchasing this report, you’ll get knowledge about German online grocery retailing market size, market share, and market growth.
Quickly Understand Online Grocery Retailing Germany
- The impact of inflation and the Ukraine conflict on the German online grocery retail market.
- The importance of sustainability and ethics to German online shoppers.
- Use of online channel for grocery shopping and trends over time.
- What type of groceries are ordered online the most and what delivery methods do consumers prefer?
- What are the most popular online grocery retailers?
- What factors would increase participation in the German online grocery retail market?
- Consumer behaviour pertaining to online grocery shopping.
German Online Grocery Retail Market Overview
Mintel’s Germany online grocery retailing report records 1.4% industry growth in 2022 with further significant long-term market growth to be expected until 2027.
In 2023, the German online grocery retailing market size is forecast to see strong double-digit growth which is largely driven by steep increases in food and drink prices due to inflation as well as retailers expanding their online offerings for groceries.
Germany Online Grocery Retail: What Consumers Want and Why
Steep, inflation induced increases in food prices are squeezing consumers’ grocery budgets. As a result, consumers’ shopping behaviours are changing. Many Germans are switching to wallet-friendly shopping habits such as bulk buying or stocking up on products when they are on promotion.
Mintel’s Germany online grocery retailing report shows that German consumers are becoming increasingly accustomed to buying their groceries online. The majority of German consumers are concerned about the climate related consequences of online deliveries and tend to use in-store collection to receive their online orders.
- German Consumer Behaviour: 36% of German shoppers stock up on certain products when they are on promotion to save money when buying groceries during economically tense times.
- German Online Grocery Retail Market Trends: 43% of German consumers use in-store collection to receive the groceries they ordered online.
- Market Opportunities for Online Grocery Retail Germany: Consumer demands for sustainability are increasing and 58% of Germans say retailers should do more to make their deliveries more sustainable.
Germany Online Grocery Retail Market Opportunities
Going forward, retailers that concentrate on a wider selection and quicker deliveries will appeal the most to German consumers. Furthermore, with eco-consciousness becoming mainstream, those retailers that push a zero-emission policy will thrive and be able to increase their German online grocery retailing market share.
To learn more about what your audience wants and how you can tap into lucrative opportunities, purchase our full report about the German online grocery retail market.
To discover more about Food Retail in Germany, read our Germany Supermarkets Market Report 2023, or take a look at our extensive Food Retail Market Research.
Covered in this Report
Brands: REWE, Amazon, Knuspr, Oda, voilá, Flink, Picnic, Gorillas, Bringmeister, Edeka, Penny, Aldi, Flaschenpost, Getir, Netto, and more.
Expert Insights into Online Grocery Retailing Germany
This report, written by Dr. Carolin Siepmann, Research Analyst, delivers in-depth commentary and analysis to give insight into German online grocery retailing market share, to highlight industry trends, and adds expert context to the numbers.
With consumers being more price sensitive, retailers need to convince with a wide product selection, sustainable convenience, and affordable quality to hold on to their German online grocery retailing market share.
Dr. Carolin Siepmann
Research Analyst, Germany
Collapse All
-
Executive summary
- Key issues covered in this Report
- Market context
- Mintel predicts
- Opportunities
- Graph 1: factors that would encourage more grocery shopping online, 2023
- The competitive landscape
- Graph 2: estimated turnover of online grocery retailers, 2022
-
market drivers
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- Graph 4: development of overall consumer prices and food prices, 2021-22
-
MARKET ACTIVITY
- Market size and forecast
- Graph 5: online grocery retail sales, 2017-23
- Consumer spending
- Graph 6: consumer spending on food and non-alcoholic drinks, 2017-22
- Market share
-
What consumers want and why
- Usage of online grocery shopping
- Graph 7: use of online shopping, 2020-23
- Graph 8: development of online grocery shopping, 2020-23
- Graph 9: online grocery shoppers, by presence of children, 2023
- Graph 10: usage of online grocery shopping in the past 12 months vs the previous 12 months, 2020-23
- Methods for receiving groceries
- Grocery products purchased online
- Graph 11: types of products typically bought when shopping for groceries online, 2023
- Graph 12: repertoire of types of products typically bought when shopping for groceries online, 2023
- Retailers used for online grocery shopping
- Graph 13: retailers used for purchasing groceries online, 2022-23
- Graph 14: repertoire of retailers used for purchasing groceries online, 2023
- Factors for increased online grocery shopping
- Graph 15: factors that would encourage more grocery shopping online, 2023
- Online grocery shopping behaviour
- Graph 16: behaviours towards online grocery shopping, 2023
-
RETAILER ACTIVITY
- Leading retailers
- Retail innovation
- Advertising and marketing activity
-
Appendix
- Appendix – abbreviations, consumer research methodology and language usage
- Appendix – TURF analysis methodology
- Appendix – repertoire analysis methodology
- Appendix – market size and forecast
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
