Stay ahead of the curve and future-proof your business with Mintel’s Germany Online Marketplaces and Peer-to-Peer Selling Market Report 2023. Our full report is packed with consumer-led market intelligence, online marketplace trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of online marketplaces in Germany including peer-to-peer selling and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Mintel’s Germany online marketplaces report shows that household budgets continue to be strained by inflation, leading German consumers to become increasingly focused on finding the best price with 66% of consumers spending more time looking for the cheapest options.
For most, the internet provides the best place to compare prices and find the lowest offer. Marketplace platforms can also benefit from this value-focused shopping behaviour.
To learn how to connect with your audience, purchase our Germany Online Marketplaces Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: Amazon, Klarna, StockX, YouTube, Adidas, eBay (Kleinanzeigen), Etsy, Vinted, Facebook Marketplace, Kaufland, TikTok, Facebook, Pinterest, Twitter (X), Snapchat, Twitch, LinkedIn, Reddit, BeReal, Otto, Zalando, Shpock, MediaMarkt/Saturn, Peerby, Instagram, Snocks, and many more.
Products: Clothing, accessories, footwear, home and garden products, food (for eating at home), drink, household care products, beauty products, toiletries, fragrances, cosmetics, hard-copy books, DVDs, CDs, video games, consumer electronics, household electrical appliances, DIY products, furniture/home furnishings, toys, board games, digital music/video, game downloads, ebooks, jewellery, watches, and more.
This report, written by Katharina Kirsch, Analyst, delivers in-depth commentary and analysis to highlight online marketplace trends in Germany and add expert context to the numbers.
In tough economic times, online marketplaces can provide value by offering the chance to compare prices, provide exclusive deals, and find a bargain with second-hand purchases.
Katharina Kirsch
Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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