2021
9
Germany Online Retailing Market Report 2021
2021-09-14T09:02:58+01:00
REPAE295D62_FFF0_471B_A994_86BC7969A48D
2195
142421
[{"name":"eCommerce","url":"https:\/\/store.mintel.com\/industries\/retail\/ecommerce"}]
Report
en_GB
The German online retail sector has reached record highs, fueled by the COVID-19 pandemic. Eco-friendly credentials increase in appeal while the growth in older consumers offers future opportunities. Irene…

Germany Online Retailing Market Report 2021

£ 2,195 (Excl.Tax)

Description

Click here to view the latest version (2022) of our Germany Online Retailing Market Report (DE version).

 

 

The German online retail sector has reached record highs, fueled by the COVID-19 pandemic. Eco-friendly credentials increase in appeal while the growth in older consumers offers future opportunities.

Irene Brockie, Research Analyst – Retail

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Impact of COVID-19 on online retailing
    • Market context
    • [Graph] Germany: key economic data, in real terms, 2019-22
    • Mintel predicts
    • [Graph] Germany: online retail turnover, 2016-21
    • [Graph] Germany: online as % retail sales, 2016-26
    • What consumers want and why
    • [Graph] Germany: top five product categories for online shopping in the past 12 months, 2019-21
    • [Graph] Germany: services used when purchasing products online in the last 12 months, 2021
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: leading online retailers’ estimated shares of total online sales, 2020
  2. market drivers

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • [Graph] Germany: internet access methods, 2021
    • [Graph] Germany: maximum total population by age, % share, 2020-30
    • [Graph] Germany: food and drink launches with ethical/environmental claims, 2018-21
  3. MARKET ACTIVITY

    • Sector size and forecast
    • [Graph] Germany: online as % retail sales, 2016-26
    • [Graph] Germany: online sales per capita € (incl VAT), 2016-26
    • Consumer spending
    • [Graph] Germany: consumer spending on food, drink and tobacco, €bn, 2014-20
    • [Graph] Germany: Consumer Price Index total, 2018-21
    • Channels of distribution
    • [Graph] Germany: retailers shopped with, 2021
  4. What consumers want and why

    • Impact of COVID-19 on consumer behaviour
    • [Graph] Germany: online shopping since the COVID-19/coronavirus outbreak, 2021
    • Participation and frequency of shopping online
    • [Graph] Germany: frequency of online shopping, 2020 vs 2021
    • [Graph] Germany: lowest frequency of online shopping, by age, 2021
    • Products bought online
    • [Graph] Germany: products bought online in the past 12 months, 2019-21
    • [Graph] Germany: products bought online, by age, 2021
    • [Graph] Germany: consumers who regularly spend the most money in online grocery stores, by age and gender, August 2020
    • [Graph] Germany: products bought online, by age, 2021
    • Retailers shopped with
    • [Graph] Germany: retailers shopped with, 2021
    • [Graph] Germany: retailers shopped with, by age, 2021
    • [Graph] Germany: online-only retailers shopped with in the last 12 months, 2021
    • [Graph] Germany: retailers with physical stores shopped with in the last 12 months, 2021
    • Shopping online with social media and marketplace platforms
    • [Graph] Germany: shopping online with social media and marketplace platforms, 2021
    • [Graph] Germany: shopping online with social media and marketplace platforms, 2021
    • Financing options used for online shopping
    • [Graph] Germany: services used when purchasing products online in the last 12 months, 2021
    • Behaviours related to online shopping in the last 12 months
    • [Graph] Germany: behaviours related to online shopping in the last 12 months, 2021
    • Behaviours towards online shopping
    • [Graph] Germany: behaviours related to online shopping, 2021
  5. RETAILER ACTIVITY

    • Leading retailers
    • Market share
    • [Graph] Germany: leading online retailers’ estimated shares of total online sales, 2020
    • Retail innovation
    • Advertising activity
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology and language usage

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch