Stay ahead of the curve and future-proof your business with Mintel’s Optical Goods Retailing Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting the Germany eyewear market. Get a 360° view of the German optical goods retailing market including Germany eyewear market size, share, and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Topics Analysed in this Report
- A detailed German optical goods retailing market outlook, including expert insights and market drivers.
- How the recent pandemic and the rising cost of living are impacting optical goods retailing in Germany.
- What optical goods are being purchased by whom and purchase channels/retailers used.
- Attitudes and behaviours towards the purchase of glasses and contact lenses.
- Innovations by online and in-store retailers and brands in the optical goods retail sector.
- How your business can tap into opportunities to increase your Germany eyewear market share.
Overview of the German Optical Goods Retailing Market
Optical goods retailing in Germany has experienced continuous growth between 2013 and 2019. While demand was withheld in 2020, optical goods retail sales more than bounced back once stores reopened.
Moreover, the German optical goods retailing market grows further on the back of fashionable eyewear and other trends.
- Germany Eyewear Market Size: Sales in the optical goods retail have increased by 1.5% over 2022 with further significant long-term growth expected from 2023 to 2028.
Optical Goods Retailing in Germany: What Consumers Want and Why
- The Cost of Living and the Germany Eyewear Market: While the cost of living crisis causes consumers to postpone their eyewear purchases, the sector’s healthcare character will ensure some level of growth. Economic uncertainty will continue to limit spending throughout 2023, with a more positive outlook in 2024. Retailers are already experiencing consumer restraint, and shoppers could potentially resort to less-expensive alternatives such as contact lenses until their budgets improve.
- Optical Goods Retailing Germany – Purchase Channels: Despite improvements in the online experience, 85% of German optical goods retailing market sales still happen in store, especially first-time purchases. However, once trust has been established face-to-face, many would be willing to shop online.
- Germany Eyewear Market Trends: Increasing screen exposure will encourage more shoppers to seek eyewear products, both preventatively and correctively, while socially, the trend of eyewear as a style and fashion statement will continue to attract younger demographics.
Eyewear in Germany Market Forecast
- Prolonged screen exposure and Germany’s ageing population will act as positive market drivers, creating new users of optical goods both preventatively and to remediate eyesight issues.
- New technologies will lead to smart glasses, focus-adjusting eyewear, and stronger personalisation in design, colours, and materials. 50% of shoppers trust that they can identify glasses that fit them using digital facial measurement tech.
To learn how to connect with your audience, purchase our Optical Goods Retailing Germany Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Products and Brands Discussed in this Report
Brands: Ray-Ban, Prada, Fielmann, Dresden Optics, Apollo Optik, Pro Optik, Mister Spex, Eyes + more, SuperVista, brillen.de, Kind Hörgeräte, Brillen Rottler, LoQu Optical Group, Optiker Bode, Optik Matt, Krass Optik, GrandVision, EssilorLuxottica, Selfridge’s, Dior, Fendi, and more.
Products: Prescription and fashion glasses, prescription and fashion contact lenses, fashion and prescription sunglasses, special glasses for screen protection, AR glasses, ready-to-wear prescription glasses.
Additional Features Included with Your Purchase
- Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
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Expert Insights on Optical Goods Retailing in Germany
This report, written by Armando Falcao, Research Analyst, delivers in-depth commentary and analysis to highlight trends in the optical goods retail sector and add expert context to the numbers.
Sales in the Germany eyewear market continued to increase in 2022 and 2023, albeit at a slower rate than in 2021, when the market benefitted from a strong post-pandemic recovery.
Armando Falcao
Research Analyst, Germany
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Executive summary
- Key issues covered in this Report
- Market context
- Graph 1: retail sales of optical goods (including VAT), 2012-22
- Graph 2: harmonised consumer price index, by category, 2022-23
- Graph 3: ecommerce share of total optical goods retail sales, 2018-22
- Graph 4: retail sales of optical goods (incl VAT), by channel, 2012-22
- Mintel predicts
- Graph 5: those who bought any glasses for themselves, by age group, 2023
- Opportunities
- Graph 6: attitudes towards optical goods retailing, 2023
- Graph 7: those interested in glasses that use AR technology, 2023
- Graph 8: those who think it is worth paying more for branded glasses, 2023
- The competitive landscape
- Graph 9: sales of the leading optical goods retailers, 2022
- Graph 10: retailers where they bought optical goods, 2023
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market drivers
- The German economy
- Graph 11: key economic data, in real terms, 2019-24
- Graph 12: retail sales (incl VAT), 2016-23
- Graph 13: OECD Consumer Confidence Index, 2021-23
- Demographics
- Graph 14: prescription glasses and contact lenses users, 2020
- Graph 15: population forecast and breakdown, 2022-70
- The influence of fashion on optical goods
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MARKET ACTIVITY
- Sector size and forecast
- Graph 16: top 10 retailers’ share of total optical goods stores, 2017-22
- Graph 17: top 10 retailers’ share of total optical goods sales, 2017-22
- Market segmentation
- Graph 18: breakdown of retail sales of optical goods into categories, in value, 2012-22
- Channels of distribution
- Graph 19: channels of distribution for optical goods, by product type, 2023
- Graph 20: [no title]
- Graph 21: channels of distribution for sunglasses, 2020-22
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What consumers want and why
- Optical goods purchased
- Graph 22: optical goods products purchased in the last two years, 2023
- Graph 23: optical goods purchased, by category and demographic, 2023
- Graph 24: optical goods purchased, by income level, 2023
- How they buy optical goods
- Graph 25: purchases of optical goods, in-store and online, by category, 2023
- Graph 26: optical goods bought by female shoppers, 2023
- Graph 27: optical goods bought by male shoppers, 2023
- Graph 28: optical goods purchased, by gender and age group, 2023
- Graph 29: optical goods purchased, by income and financial situation, 2023
- Where they buy optical goods
- Graph 30: retailers where they bought optical goods, 2023
- Graph 31: retailers where they bought optical goods, by age and income, 2023
- Graph 32: retailers where they bought optical goods, by living area, 2023
- Graph 33: retailers where they bought optical goods, by product category, 2023
- Graph 34: repertoire for number of retailers used to buy optical goods, by age group and income, 2023
- Factors influencing purchase
- Graph 35: factors influencing their choice of optical goods retailer, 2023
- Graph 36: factors influencing their choice of optical goods retailer, by age group, 2023
- Graph 37: proximity to home as factor when choosing retailer, by age group and living location, 2023
- Graph 38: those interested in at-home eye appointments, by employment location and parental status, 2023
- Graph 39: factors influencing their choice of optical goods retailer, by gender, 2023
- Attitudes towards optical goods
- Graph 40: attitudes towards optical goods retailing, 2023
- Graph 41: those who trust that they can identify glasses that fit them using digital facial measurement technologies, by gender, generation and employment location, 2023
- Graph 42: those who think the optical goods advice received online is as good as the advice received in-store, by age, 2023
- Graph 43: those who think the brand of their glasses is important to them, by gender and age, 2023
- Graph 44: those agreeing to statements about optical goods, by how they shop, 2023
- Graph 45: those who think buying optical goods online saves money, by how and where they shopped, 2023
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RETAILER ACTIVITY
- Leading retailers
- Graph 46: number of optical goods stores – top 10 players in sales and others, 2017-22
- Market share
- Graph 47: top 10 retailers share of total optical goods sales and stores, 2017-22
- Graph 48: leading retailers’ share of optical goods retail sales, 2022
- Retail innovation
- Advertising and marketing activity
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Appendix
- Appendix – products covered, abbreviations and consumer research methodology and language usage
- Appendix – market size and forecast
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