Germany Oral Hygiene Market Report 2020
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The COVID-19 pandemic has seen consumers prioritising their spending on healthcare and hygiene products, helping oral care sales to stay positive in 2020.Heidi Lanschützer, Associate Director Germany…

Germany Oral Hygiene Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Oral Hygiene – Germany market including the behaviours, preferences and habits of the consumer.

Even in the face of the outbreak, 22% of adults consider the environment to be a higher priority versus 7% making this a lower priority. Ethical considerations are also top of mind for manufacturers with an increasing share of oral care launches touting environmentally friendly credentials. This is set to continue in the long term.

Quickly Understand

  • How does COVID-19 reinforce savvy shopping behaviours?
  • How to innovate beyond health do drive growth within the category?
  • How to help consumers to improve their oral hygiene habits?
  • How to put a greater focus on eco-friendly oral care?
  • How to enable on-the-go oral care?
  • How to tap into new ways of oral care customisation?

Covered in this report

Brands mentioned: Ben & Anna, Berlin Biobrush, Bestek, Biorepair, Blend-a-Med, ClóSYS Silver, Colgate-Palmolive, Dentagard, Dental Delight, DM, Dontodent, Dr. Wolff, Ecodenta, Elixr, GlaxoSmithKline, GSK, Happybrush, Hello, Hydrophil, Johnson & Johnson, Koninklijke Philips, Lebon, Listerine, Logocos, Logodent, L’Oréal, Love Beauty and Planet, Marvis, M-Care, Melinka SieuSat Samik, My White Secret, Odol-Med-3, Oral-B, Outdoor Freakz, P&G, Prokudent, Rossmann, Signal, Solid, Teagrance, TePe Good, The Humble Co, Unilever, You & Oil, etc.

Products mentioned: battery-powered toothbrushes, electric toothbrushes, manual toothbrushes, replacement toothbrush heads, travel brushes, combine toothbrush/tongue scrapers, toothpaste, toothgels, tooth polish, mouthwash, cleaners for orthodontic appliances, whitening products, interdental sticks and brushes, dental floss, breath fresheners, etc.

Expert analysis from a specialist in the field

Written by Gwen Osserman, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The COVID-19 pandemic has seen consumers prioritising their spending on healthcare and hygiene products, helping oral care sales to stay positive in 2020.
Gwen Osserman
Analyst – Beauty and Personal Care

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want and why
    • Graph 1: top three information channels for purchasing oral care, May 2020
    • Opportunities
    • The competitive landscape
    • Graph 2: companies' retail market shares of oral hygiene by value, 2018-19

    • Graph 3: intention to spend the same or more on BPC products in the next month, 27 March-1 October 2020
  3. market drivers

    • Graph 4: real GDP growth, 2008-21 (fore)
    • Graph 5: population, by age group, 2014, 2019 and 2024
  4. What consumers want and why

    • Usage of oral hygiene products
    • Graph 6: usage of toothbrushes in the last three months, May 2020
    • Graph 7: usage of other oral care products in the last three months, May 2020
    • Interest in oral hygiene innovation
    • Graph 8: interest in oral care product innovations, May 2020
    • Interest in ingredients in oral hygiene products
    • Graph 9: interest in oral care ingredients, May 2020
    • Factors and habits impacting the appearance of teeth
    • Graph 10: ranking of habits that negatively impact the appearance of teeth (net), May 2020
    • Graph 11: ranking of factors negatively impacting the appearance of teeth, May 2020
    • Graph 12: agreement that food and drinks known to stain teeth negatively impacts the appearance of teeth, any rank, by age within gender, May 2020
    • Graph 13: ranking of habits that positively impact the appearance of teeth (net), May 2020
    • Graph 14: ranking of habits which positively impact the appearance of teeth, May 2020
    • Information channels for oral hygiene products
    • Graph 15: information channels for purchasing oral care, May 2020
  5. Launch activity and innovation

    • Graph 16: top five companies for oral hygiene launches, Jan 2015-Aug 2020
    • Graph 17: oral hygiene launches by category, 2015 and 2019
    • Graph 18: top 10 claims for oral hygiene launches, 2019
    • Graph 19: top 10 botanical extracts used in oral care products with botanical/herbal claims, Jan 2015-Aug 2020
  6. Market share

    • market segmentation, size and forecast

      • Forecasting during the COVID-19 pandemic
      • Market segmentation
    • Appendix

      • A note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

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    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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