2023
8
Germany Organic Retailing Market Report 2023
2023-06-07T11:04:05+01:00
REP5CE276E0_EA9A_4A15_B839_55F1708D19FD
2195
163979
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
As consumers adopt a more cautious approach to spending, organic retailers and brands need to maximise ethical merits and regional provenance to prove value. Dr. Carolin Siepmann, Research Analyst,…
  1. /
  2. All Industries
  3. /
  4. Retail
  5. /
  6. Germany Organic Retailing Market Report 2023

Germany Organic Retailing Market Report 2023

Reports - What's Included
  • Interactive Databook
  • Multiple Report Formats
  • Access to Clients Portal
  • Custom Presentation Tool

Stay ahead of the curve and future-proof your business with Mintel’s Organic Retail Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest organic food trends in Germany and consumer behaviours affecting your industry. Get a 360° view of the organic market in Germany including the market size of organic retailing in Germany, market forecast and opportunities to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook on the organic market in Germany, including expert insights and market drivers.
  • The impact of inflation and the Ukraine conflict on organic food retailers Germany.
  • The regulation of organically produced food.
  • The importance of individual and planetary health to organic shoppers and other reasons for buying organic food in Germany.
  • Preferred channels to buy organic products and organic product types bought.
  • Barriers to participating in the organic food market Germany.
  • How your business can tap into opportunities in the organic market in Germany.

Overview of the Organic Food Market Germany

In 2023, organic retailing in Germany is expected to see double digit market growth, mostly driven by rising food and drink prices as well as by the larger organic product ranges of supermarkets and discounters.

  • Market Size of Organic Retailing in Germany: In 2022 organic grocery retail sales were estimated to be €15.3bn.

Organic Retailing in Germany: What Consumers Want and Why

  • Consumer Behaviour in the Organic Food Market Germany: 81% of organic food buyers shop in-store, highlighting the importance of this channel. Retailers can draw in hesitant consumers looking for guidance with 56% of Germans demanding that retailers make it easier to identify organic products.
  • Organic Food Trends in Germany: Following the pandemic, German consumers are more aware of their health, providing chances for organic food retailers Germany to highlight the benefits of organic products for a healthy lifestyle as 47% of organic shoppers choose organic products because they are healthier than regular ones.

What’s Next for the Organic Market in Germany?

  • With high inflationary prices in mind, organic food retailers Germany have to justify the price of their products. Customers are more likely to buy organic produce as long as brands demonstrate the added value they can offer.
  • Only a small percentage of German consumers buy organic produce because of their quality, therefore, highlighting broader societal and environmental benefits is essential to increase the appeal of organic products.

To learn how to connect with your audience, purchase our full Organic Food Retail Germany Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Holle Babyfood, TeaBlobs, be tanics, Dennree, Alnatura, BioCompany, Basic AG, Lidl, Bioland, Amazon, Aldi, Kaufland, SuperBioMarkt, Edeka, Rewe, Denn’s Biomarkt, Douglas, Lush, H&M, Hessnatur, Zalando, and more.

Products: Food & Drink (groceries), beauty and personal care products, apparel, fragrances, and many more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Organic Retailing in Germany

This report, written by Dr. Carolin Siepmann, Research Analyst, delivers in-depth commentary and analysis to highlight current organic food trends in Germany and add expert context to the numbers.

As consumers adopt a more cautious approach to spending, organic food retailers Germany and brands need to maximise ethical merits and regional provenance to prove value.

Dr. Carolin Siepmann
Research Analyst, Germany

Collapse All
  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: organic specialised retailers, estimated turnover, 2022
  2. market drivers

    • Defining organic
    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Impact of the economy on organic retailing
    • Graph 3: development of overall consumer prices and food prices, 2020-22
    • Regulation
    • Graph 4: awareness and purchase of products with organic certification, 2022
    • Individual health
    • Planetary health
    • Localism
  3. MARKET ACTIVITY

    • Market size and forecast
    • Graph 5: organic grocery retail sales, 2017-23
    • Graph 6: average value sales increase of groceries and fresh organic groceries, 2020
    • Graph 7: price increase of carrots in different grocery outlets, 2021 vs 2022
    • Channels of distribution
    • Graph 8: purchase channels used to buy organic products, 2023
    • Graph 9: organic grocery retail sales by retail channels, 2017-22
    • Graph 10: retailers used for purchasing organic products, 2023
  4. What consumers want and why

    • Purchase of organic products
    • Graph 11: product types typically purchased, 2023
    • Graph 12: product types typically purchased – NET, 2023
    • Graph 13: share of consumers* who have switched to natural/organic BPC products, 2023
    • Graph 14: product types typically purchased, 2023
    • Graph 15: organic launches, by top 10 categories, 2018-2022
    • Graph 16: launches of baby food, by top 10 claims, 2018-22
    • Graph 17: any organic product purchased – NET, by age group, 2023
    • Graph 18: repertoire of organic products typically bought by lifestage and age, 2023
    • Change in number of organic products bought
    • Graph 19: change in the number of organic products bought in the past 12 months, 2023
    • Graph 20: change in the number of organic products bought in the past 12 months, by age, 2023
    • Reasons for buying organic products
    • Barriers to buying organic products
    • Graph 21: factors that need to change, 2023
    • Attitudes towards organic products
    • Graph 22: attitudes towards organic products, 2023
    • Graph 23: apps that show shoppers which stores they can buy the organic products they need in would be appealing, by generation, 2023
    • Graph 24: share of consumers agreeing that it’s difficult to find fashionable organic clothes, by generation, 2023
  5. RETAILER ACTIVITY

    • Leading specialists
    • Leading non-specialists
    • Leading associations
    • Retail innovation
    • Advertising and marketing activity
  6. Appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Repertoire analysis methodology
    • Appendix – market size and forecast

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a generic PDF sample report. Understand what your are buying.

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

£ 5,000£ 21,600

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Germany Christmas Shopping Habits Consumer Report 2025

£ 2,195

In 2024, despite 85% of Germans joining the holiday shopping spree and buying Christmas gifts, retail sales for the Christmas period rose by...

Find out more

Germany Fashion Online Market Report 2025

£ 2,195

In the realm of online shopping, women aged 35-54 reign supreme, with 76% having made an online fashion purchase in the past year, compared to just 63% of...

Find out more

Germany Attitudes towards Private Label Food and Drink Consumer Report 2025

£ 2,195

Following years of high food and drink inflation, German grocery shoppers remain highly price sensitive. 87% of grocery shoppers compare prices between own-label...

Find out more

Germany Electrical Goods Retailing Market Report 2025

£ 2,195

Online shopping dominates the German electrical goods retailing market, with high demand for energy efficiency and sustainability, and opportunities for discounted imperfect devices. Armando Falcao, Associate Director - Retail...

Find out more

Germany Grocery Retailing Market Report 2025

£ 2,195

76% of grocery shoppers prefer discounts over other rewards, showing a strong bias towards value as a result of the cost-of-living crisis. However, 45% of grocery...

Find out more

Trusted by global industry leaders

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more