Germany Organic Retailing Market Report 2023
As consumers adopt a more cautious approach to spending, organic retailers and brands need to maximise ethical merits and regional provenance to prove value. Dr. Carolin Siepmann, Research Analyst,…

Germany Organic Retailing Market Report 2023

£ 2,195 (Excl.Tax)


Stay ahead of the curve and future-proof your business with Mintel’s Organic Retail Germany Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest organic food trends in Germany and consumer behaviours affecting your industry. Get a 360° view of the organic market in Germany including the market size of organic retailing in Germany, market forecast and opportunities to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

  • A detailed outlook on the organic market in Germany, including expert insights and market drivers.
  • The impact of inflation and the Ukraine conflict on organic food retailers Germany.
  • The regulation of organically produced food.
  • The importance of individual and planetary health to organic shoppers and other reasons for buying organic food in Germany.
  • Preferred channels to buy organic products and organic product types bought.
  • Barriers to participating in the organic food market Germany.
  • How your business can tap into opportunities in the organic market in Germany.

Overview of the Organic Food Market Germany

In 2023, organic retailing in Germany is expected to see double digit market growth, mostly driven by rising food and drink prices as well as by the larger organic product ranges of supermarkets and discounters.

  • Market Size of Organic Retailing in Germany: In 2022 organic grocery retail sales were estimated to be €15.3bn.

Organic Retailing in Germany: What Consumers Want and Why

  • Organic Retailing Market Share: Political measures will foster the expansion of organic farming resulting in more cost-efficient production of organic products. This, and the easing of the cost of living crisis will improve the market share of organic food retailers Germany, as organic shoppers will move from cheaper shopping outlets to specialised retailers.
  • Consumer Behaviour in the Organic Food Market Germany: 81% of organic food buyers shop in-store, highlighting the importance of this channel. Retailers can draw in hesitant consumers looking for guidance with 56% of Germans demanding that retailers make it easier to identify organic products.
  • Organic Food Trends in Germany: Following the pandemic, German consumers are more aware of their health, providing chances for organic food retailers Germany to highlight the benefits of organic products for a healthy lifestyle as 47% of organic shoppers choose organic products because they are healthier than regular ones.

What’s Next for the Organic Market in Germany?

  • With high inflationary prices in mind, organic food retailers Germany have to justify the price of their products. Customers are more likely to buy organic produce as long as brands demonstrate the added value they can offer.
  • Only a small percentage of German consumers buy organic produce because of their quality, therefore, highlighting broader societal and environmental benefits is essential to increase the appeal of organic products.

To learn how to connect with your audience, purchase our full Organic Food Retail Germany Market Report 2023. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Holle Babyfood, TeaBlobs, be tanics, Dennree, Alnatura, BioCompany, Basic AG, Lidl, Bioland, Amazon, Aldi, Kaufland, SuperBioMarkt, Edeka, Rewe, Denn’s Biomarkt, Douglas, Lush, H&M, Hessnatur, Zalando, and more.

Products: Food & Drink (groceries), beauty and personal care products, apparel, fragrances, and many more.

Additional Features Included with Your Purchase

  • Interactive Data Book: This gives you unlimited access to a consumer confidence tracker that is segmented into 25 different demographic categories.
  • Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as Word and Excel.
  • Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trend pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Insights on Organic Retailing in Germany

This report, written by Dr. Carolin Siepmann, Research Analyst, delivers in-depth commentary and analysis to highlight current organic food trends in Germany and add expert context to the numbers.

As consumers adopt a more cautious approach to spending, organic food retailers Germany and brands need to maximise ethical merits and regional provenance to prove value.

Dr. Carolin Siepmann
Research Analyst, Germany

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Mintel predicts
    • Opportunities
    • The competitive landscape
    • Graph 1: organic specialised retailers, estimated turnover, 2022
  2. market drivers

    • Defining organic
    • The German economy
    • Graph 2: key economic data, in real terms, 2019-24
    • Impact of the economy on organic retailing
    • Graph 3: development of overall consumer prices and food prices, 2020-22
    • Regulation
    • Graph 4: awareness and purchase of products with organic certification, 2022
    • Individual health
    • Planetary health
    • Localism

    • Market size and forecast
    • Graph 5: organic grocery retail sales, 2017-23
    • Graph 6: average value sales increase of groceries and fresh organic groceries, 2020
    • Graph 7: price increase of carrots in different grocery outlets, 2021 vs 2022
    • Channels of distribution
    • Graph 8: purchase channels used to buy organic products, 2023
    • Graph 9: organic grocery retail sales by retail channels, 2017-22
    • Graph 10: retailers used for purchasing organic products, 2023
  4. What consumers want and why

    • Purchase of organic products
    • Graph 11: product types typically purchased, 2023
    • Graph 12: product types typically purchased – NET, 2023
    • Graph 13: share of consumers* who have switched to natural/organic BPC products, 2023
    • Graph 14: product types typically purchased, 2023
    • Graph 15: organic launches, by top 10 categories, 2018-2022
    • Graph 16: launches of baby food, by top 10 claims, 2018-22
    • Graph 17: any organic product purchased – NET, by age group, 2023
    • Graph 18: repertoire of organic products typically bought by lifestage and age, 2023
    • Change in number of organic products bought
    • Graph 19: change in the number of organic products bought in the past 12 months, 2023
    • Graph 20: change in the number of organic products bought in the past 12 months, by age, 2023
    • Reasons for buying organic products
    • Barriers to buying organic products
    • Graph 21: factors that need to change, 2023
    • Attitudes towards organic products
    • Graph 22: attitudes towards organic products, 2023
    • Graph 23: apps that show shoppers which stores they can buy the organic products they need in would be appealing, by generation, 2023
    • Graph 24: share of consumers agreeing that it’s difficult to find fashionable organic clothes, by generation, 2023

    • Leading specialists
    • Leading non-specialists
    • Leading associations
    • Retail innovation
    • Advertising and marketing activity
  6. Appendix

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Repertoire analysis methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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