2023
8
Germany OTC Analgesics, Cough, Cold and Flu Remedies Market Report 2023
2023-10-17T14:57:25+01:00
REP8DF8B5C4_8E30_4128_9E76_2927AE3E1FB2
2195
167311
[{"name":"OTC Medications","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/otc-medications"}]
Report
en_GB
As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed for women…
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  8. Germany OTC Analgesics, Cough, Cold and Flu Remedies Market Report 2023

Germany OTC Analgesics, Cough, Cold and Flu Remedies Market Report 2023

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As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed for women to address gender biases.

Hannah Sandow, Health & Wellbeing Senior Analyst, Germany

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  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Market context
    • Graph 1: incidence of reported influenza cases per year, 2018-22
    • Mintel predicts
    • Opportunities
    • Graph 2: experience of cough, cold, flu in the last 12 months, by any children, 2023
  2. MARKET DRIVERS

    • The German economy
    • Graph 3: key economic data, in real terms, 2019-24
    • The impact of the economy on OTC analgesics and cough, cold and flu remedies
    • Public health
    • Graph 4: incidence of reported influenza cases per year, 2018-22
    • Demographic changes
    • Graph 5: index of live births, 2007-22
  3. WHAT CONSUMERS WANT AND WHY

    • Experience of pains and ailments
    • Graph 6: experience of pains/ailments in the last 12 months, 2023
    • Graph 7: experience of pain, by generation, 2023
    • Graph 8: experience of pains/ailments in the last 12 months, by gender, 2023
    • Pain relief used
    • Graph 9: pain relief used in the last 12 months, 2023
    • Usage of OTC pain remedies
    • Graph 10: usage of OTC pain remedies in the last 12 months, 2023
    • Graph 11: usage of topical OTC pain remedies, by generation, 2023
    • Factors in choosing OTC pain remedies
    • Graph 12: factors in choosing OTC pain remedies, 2023
    • Experience of ailments
    • Graph 13: experience of cough, cold, flu in the last 12 months, by any children, 2023
    • Treatments used for ailments
    • Graph 14: treatments used for ailments in the last 12 months, 2023
    • Usage of OTC cough, cold or flu remedies
    • Graph 15: usage of OTC cough, cold, or flu remedies in the last 12 months, 2023
    • Factors in choosing OTC cough, cold and flu remedies
    • Graph 16: factors in choosing OTC cough, cold and flu remedies, 2023
    • Graph 17: factors in choosing OTC medication, by type of treatment, 2023
    • Graph 18: repertoire of OTC cough, cold and flu remedies used in the last 12 months, 2023
    • Behaviours towards pain, cough, cold and flu management
    • Graph 19: behaviours towards pain, cough, cold and flu management, 2023
  4. LAUNCH ACTIVITY AND INNOVATION

    • Graph 20: NPD in healthcare, by top three sub-categories, 2018-23
    • Pain relief
    • Graph 21: NPD in pain relief by format type, 2018-23
    • Graph 22: NPD in pain relief by top ten claims*, 2018-23
    • Decongestive, cough, cold and flu relief
    • Graph 23: NPD in decongestive, cough, cold and flu relief by top ten claims*, 2018-23
    • Graph 24: NPD in ingestible decongestive, cough, cold, flu liquids and lozenges, by flavour, 2023
    • Advertising and marketing activity
  5. MARKET SIZE, SEgmentation AND FORECAST

    • Graph 25: retail value sales of OTC analgesics, cough, cold and flu remedies, 2018-22
  6. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology

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