As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed for women to address gender biases.
Hannah Sandow, Health & Wellbeing Senior Analyst, Germany
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Our analysis of healthy food consumer trends shows that technology can be expected to play an increasingly significant role as time-strapped Germans externalise dietary decision making. Simplicity will...
Find out more£ 2,195
The early days of October 2024 saw incidences of acute respiratory disease in Germany at 8.7%, compared with 7.9% a year earlier. This, coupled with reports of a...
Find out more£ 495
OTC Medications - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers analgesics, cough/cold/flu, gastro-intestinal, dermatological...
Find out more£ 2,195
Germans have reported incremental improvements to their digestive health across 2023-24 (-3pp), yet gender inequality persists; across the same period, men experienced greater improvement in digestive issues (-5%...
Find out more£ 2,195
Contrary to popular belief, younger Germans, not older ones, are most affected by loneliness, and are grappling with the paradox of hyper-connectivity. Loneliness has tangible implications on health...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
