As the category emerges stronger from the turbulent pandemic years, brands are set to further make their mark with a preventative approach to health concerns and remedies designed for women to address gender biases.
Hannah Sandow, Health & Wellbeing Senior Analyst, Germany
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: incidence of reported influenza cases per year, 2018-22
- Mintel predicts
- Opportunities
- Graph 2: experience of cough, cold, flu in the last 12 months, by any children, 2023
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MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- The impact of the economy on OTC analgesics and cough, cold and flu remedies
- Public health
- Graph 4: incidence of reported influenza cases per year, 2018-22
- Demographic changes
- Graph 5: index of live births, 2007-22
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WHAT CONSUMERS WANT AND WHY
- Experience of pains and ailments
- Graph 6: experience of pains/ailments in the last 12 months, 2023
- Graph 7: experience of pain, by generation, 2023
- Graph 8: experience of pains/ailments in the last 12 months, by gender, 2023
- Pain relief used
- Graph 9: pain relief used in the last 12 months, 2023
- Usage of OTC pain remedies
- Graph 10: usage of OTC pain remedies in the last 12 months, 2023
- Graph 11: usage of topical OTC pain remedies, by generation, 2023
- Factors in choosing OTC pain remedies
- Graph 12: factors in choosing OTC pain remedies, 2023
- Experience of ailments
- Graph 13: experience of cough, cold, flu in the last 12 months, by any children, 2023
- Treatments used for ailments
- Graph 14: treatments used for ailments in the last 12 months, 2023
- Usage of OTC cough, cold or flu remedies
- Graph 15: usage of OTC cough, cold, or flu remedies in the last 12 months, 2023
- Factors in choosing OTC cough, cold and flu remedies
- Graph 16: factors in choosing OTC cough, cold and flu remedies, 2023
- Graph 17: factors in choosing OTC medication, by type of treatment, 2023
- Graph 18: repertoire of OTC cough, cold and flu remedies used in the last 12 months, 2023
- Behaviours towards pain, cough, cold and flu management
- Graph 19: behaviours towards pain, cough, cold and flu management, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Graph 20: NPD in healthcare, by top three sub-categories, 2018-23
- Pain relief
- Graph 21: NPD in pain relief by format type, 2018-23
- Graph 22: NPD in pain relief by top ten claims*, 2018-23
- Decongestive, cough, cold and flu relief
- Graph 23: NPD in decongestive, cough, cold and flu relief by top ten claims*, 2018-23
- Graph 24: NPD in ingestible decongestive, cough, cold, flu liquids and lozenges, by flavour, 2023
- Advertising and marketing activity
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MARKET SIZE, SEgmentation AND FORECAST
- Graph 25: retail value sales of OTC analgesics, cough, cold and flu remedies, 2018-22
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
- Appendix – market size and central forecast methodology
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