2020
9
Germany Pasta & Rice Market Report 2020
2020-09-03T10:33:24+01:00
REP74A87986_9065_4011_A279_1CD24B40BDA4
2195
124307
[{"name":"Pasta, Rice and Noodles","url":"https:\/\/store.mintel.com\/industries\/food\/pasta-rice-noodles"}]
Report
en_GB
Wellness has taken on new meaning due to COVID-19. As consumers focus more on food's nutritional value, BFY innovation has never been more important in pasta/rice. Heidi Lanschützer, Associate…

Germany Pasta & Rice Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Pasta & Rice – Germany market including the behaviours, preferences and habits of the consumer.

Pasta/rice continues to face challenges from consumers’ desires to eat more healthily. Focusing on health attributes, including wholegrain, high fibre/protein and low-carb, is vital to boost their competitiveness against veg-based pasta/rice substitutes and bring consumers back into the category.

Quickly Understand

  • How to drive growth through tapping into the snacking occasion?
  • How can your brand boost its healthfulness?
  • What are the purchase drivers for pasta and rice in Germany?
  • How can you innovate around nutritionally balanced pasta and rice?
  • How to make authenticity the focus of your provenance proposition?
  • What new opportunities does the German market offer for your brand to tap into?

Covered in this report

Brands mentioned: Alb-Gold, AM Sport I Am, Barilla G. e R. Fratelli S.p.A., Bell Food Group AG, Bettys Reisküche, Cirio, Davert, DM, Eat Marziale, Ebro Foods S.A., EnerBIO, Frizle, Giovanni Rana, Hilcona, India Gate, Jochen Schweizer, Just Taste, Knorr, Lidl Deluxe, Lidl Select & Go, Maggi, Mars Incorporated, Merl Bürger, M&S, Naduria, Natur Compagnie, Newlat Food S.p.A., Oryza, Pastificio Rana S.p.A., Penny, Rewe Beste Wahl, Rewe to Go, RiiJii, Rossmann, San Fabio, Steinhaus GmbH, Teigwaren Riesa GmbH, Tilda, Uncle Ben’s, etc.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Wellness has taken on new meaning due to COVID-19. As consumers focus more on food’s nutritional value, BFY innovation has never been more important in pasta/rice.
Heidi Lanschützer
Associate Director – Food and Drink

Table of Contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • Graph 1: selected health-related purchase factors for pasta/noodles, rice and grains, March 2020
    • Graph 2: agreement with selected packaging statements, March 2020
    • Graph 3: interest in regional sourcing of pasta/noodles/rice, March 2020
    • Opportunities
    • The competitive landscape
    • Graph 4: company retail market share of pasta, by value and volume, 2019
    • Graph 5: company retail market share of rice, by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • market drivers

      • Graph 6: population by age, 2014-24
    • What consumers want, and why

      • Usage of pasta and rice
      • Graph 7: usage of pasta/noodles, rice and grains in the last three months, by type, March 2020
      • Graph 8: usage of dry and fresh pasta in the last three months, by selected key user groups, March 2020
      • Graph 9: usage of grains in the last three months, by age and financial situation, March 2020
      • Purchase factors for pasta, rice and grains
      • Graph 10: important factors when buying pasta/noodles, rice or grains, March 2020
      • Interest in different product attributes of pasta, rice and grains
      • Graph 11: interest in different product attributes of pasta/noodles, rice and grains, March 2020
      • Behaviours relating to pasta, rice and grains
      • Graph 12: behaviours relating to pasta/noodles, rice and grains, March 2020
      • Graph 13: packaging materials in pasta/noodles and rice launches (incl. instant), 2015 vs 2019
      • Attitudes towards pasta, rice and grains
      • Graph 14: attitudes towards pasta/noodles, rice and grains, March 2020
      • Graph 15: 'high protein' as the most looked-for quality when choosing a healthy snack, by age, 2018
    • Launch activity and innovation

      • Graph 16: new launches of pasta, rice and noodles, by segment, 2015-19
      • Graph 17: new pasta launches, by type, 2015-19
      • Graph 18: new launches of pasta, rice and noodles (incl. instant), branded vs private label, 2015-19
      • Graph 19: new launches of pasta, rice and noodles (incl. instant), by top 10 players, 2015 vs 2019
      • Graph 20: new launches of pasta, rice and noodles (incl. instant), by selected claims, 2015 vs 2019
      • Graph 21: new launches of pasta, rice and noodles (incl. instant), by leading ethical & environmental claims, 2015 vs 2019
      • Advertising and marketing activity
    • Market share

      • Retail market share of pasta, by value, 2018-19
      • Retail market share of pasta, by volume, 2018-19
      • Retail market share of rice, by value, 2018-19
      • Retail market share of rice, by volume, 2018-19
    • market segmentation, size and forecast

      • Retail sales of pasta, by segment, 2017-19
      • Retail sales of rice, by segment, 2017-19
    • Appendix

      • Note on COVID-19
      • Appendix – products covered, abbreviations and consumer research methodology
      • Appendix – market size and forecast

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

    Below is a sample report, understand what you are buying.

    Click to show report
    Germany Sample Report Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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