Germany Pet Food Market Report 2023

Stay ahead of the curve and future-proof your business with Mintel’s Germany Pet Food Market Report 2023. Our full report is packed with consumer-led market intelligence, pet food trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the pet food market in Germany including Germany pet food market size, Germany pet food market share, and a growth forecast to help you align your business strategy with the needs of your audience.

Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.

Topics Analysed in this Report

• A detailed pet food Germany market outlook, including market drivers and expert insights.
• The impact of inflation and climate change on the pet food market in Germany and specifically on product innovation.
• Types of pet food bought and changes in purchasing behaviour to save money.
• Consumer interest in environmentally friendly pet food and meal kits to tackle pet obesity.
• Product launches in pet food Germany, for example products treating pets’ gut issues and mental health.
• How your business can tap into opportunities to increase your Germany pet food market share.

An Overview of the Pet Food Market in Germany

Mintel’s market research shows that over half of Germans own a pet, and ownership has remained largely unchanged since the beginning of the pandemic. However, high ingredient costs, soaring energy prices and the impact of inflation have driven up retail value sales.

While volume sales benefited from more time spent with pets, German consumers have been forced to economise on their pets and trade down to cheaper options, which opened up the market to private labels.

Pet Food Germany: What Consumers Want and Why

• The Impact of Inflation on Pet Food Manufacturers Germany: With many pet owners reluctant to significantly alter their pets’ diet, higher prices will be accepted by 40% of pet owners. However, especially younger Germans will trade down to save money, as they show less brand loyalty.
• Pet Food Germany & Consumer Behaviour: Because German pet owners tend to humanise their pets, they will seek out food with gut health benefits, inspired by their own interest in gut health.
• The Germany Pet Food Market & Sustainability: Climate change will increase the need for pet food manufacturers Germany to ensure a more sustainable production of pet food. 43% of German consumers believe eating less meat is better for the environment, and as the manufacturing of dog and cat food accounts for millions of tons of carbon dioxide every year, pet owners are looking towards flexitarian pet food options to help reduce this carbon footprint, with ingredients such as seaweed, insects, and lab meat.

Pet Food Germany Market Forecast

• Single households are expected to increase and pets as companions for singles will help to support volume sales. As pet parents only want the best for their pets, premiumisation offers opportunities to drive sales.
• Because more than three-quarters of Germans live in cities, where dogs in particular may suffer from insufficient outdoor space, urbanisation provides an opportunity to target anxious pets.

To learn how to connect with your audience, purchase our Germany Pet Food Market Report 2023 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.

Products and Brands Discussed in this Report

Brands: Dinnerly, Applaws, Dog’s Love, Catit, Mars Incorporated, Nestlé, Vitakraft, Sheba, Lucky Cat, Butternut Box, Voilà, Hello Fresh, DM (Exquisit, Dein Bestes), Lidl (Orlando Gourmet), Edeka, Orlando Vitalsnack, Rossmann (Winston), Supreme Source, Bovaer, Yarrah Bio, and many more.

Products: Pet food (cat, dog, fish, caged birds, small mammals, reptiles, amphibians, horses, ponies, and other animals), dry food, wet food (canned, in pouch), snacks and treats (biscuits, chews), supplements (vitamins, minerals), and more.

Additional Features Included with Your Purchase:

• Interactive Databook: Each Databook is provided as an interactive website where you can deep dive into our consumer research data on your chosen topic so you can draw your own conclusions.
• Custom PowerPoints: Incorporate our consumer research data into your own work so you can win over your clients and stakeholders. Select insights from your report to create a custom presentation that is ready to download in minutes.
• Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentations.
• Mintel’s Clients Portal: Our portal provides instant access to actionable analysis, podcasts, and trend pieces relevant to your industry that are published almost daily, as well as our annual Global Consumer Trends. You can also browse our extensive catalogue of market research reports.

Expert Insights on Pet Food Germany

This report, written by Khalid Peerbaccus, Senior Analyst, delivers in-depth commentary and analysis to highlight pet food Germany trends and add expert context to the numbers.

Our market research shows that climate change necessitates more innovation around flexitarian options from pet food manufacturers Germany using, for example, insects and seaweed. Moreover, calming ingredients could remedy pet anxiety.

Khaleed Peerbaccus
Senior Analyst – Food & Drink