2021
9
Germany Pet Food Market Report 2021
2021-09-24T17:03:19+01:00
REPFADB111F_CA2F_4AE1_97AA_8CFC8F57FFCC
2195
142692
[{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
Pet humanisation trends give pet food brands an opportunity to focus on warding off lifestyle diseases and helping to maintain pets' cognitive health. Heidi Lanschützer, Associate Director Germany…

Germany Pet Food Market Report 2021

£ 2,195 (Excl.Tax)

Description

Providing the most comprehensive and up-to-date information and analysis of the pet food market in Germany including the behaviours, preferences and habits of the consumer.

 

Pet Food Market Forecast

Pet food sales saw a COVID-19-inspired boost in 2020. The market is forecast to increase faster up to 2026 in value compared to volume as the market premiumises. Below are some further statistics and insights into the pet food market in Germany.

What are the biggest pet food companies in Germany?

Market shares have held steady over the last three years, with the strong branded players, e.g. Mars and Nestlé, and private labels leaving little room for other, smaller players to make gains.

How big is the market for pet food?

In 2020, the pet food market in Germany was worth €3.8 bn.

 

From 2020-26, value sales will grow faster (10%) than volume (2%) thanks to the steadily increasing premiumisation trend. Prices will increase as brands focus on natural and high-quality ingredients and fewer additives/preservatives, mirroring trends in human food.

Read on to find out more or take a look at all of our Germany Food market research.

Quickly Understand

  • The short-, medium- and long-term impact of COVID-19 on pet feeding habits and sales of pet food
  • The type of pet food bought for pets and how this has changed in the last two years, key channels for buying pet food and which outlet types are most popular
  • Consumer interest in different types of innovative benefits and features of pet food
  • Consumers’ attitudes towards pet food and how to support their pets’ health and wellbeing, including the importance of price vs quality, and environmental footprint
  • Attitudes towards grain-free, raw food and plant-based pet food
  • How launch activity is tapping into pet owners’ interests and wider consumer health trends

Covered in this report

Brands mentioned: Bogaprotect, dm, Dog Protect, Edgard & Cooper, Feringa, Katjes, Katjesgreenfood, Lidl, Mera, Naftie, Nestlé, Pooch & Mutt, Rossmann, Sheba, tierlieb, Trixie, VegDog, Vegan4dogs, Vitakraft, Voof, Whiskas, Winston, Yora, younikat, etc.

Products covered: This Report covers packaged, prepared wet, moist and dry complete food and snacks prepared specifically for cats and dogs.

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Pet humanisation trends give pet food brands an opportunity to focus on warding off lifestyle diseases and helping to maintain pets’ cognitive health.

Heidi Lanschützer
Associate Director – Mintel Reports Germany

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Impact of COVID-19 on pet food
    • Market context
    • [Graph] Germany: type of pet owned, 2021
    • Mintel predicts
    • What consumers want and why
    • [Graph] Germany: buying and making pet food, 2021
    • [Graph] Germany: interest in pet food/drink with German-sourced and/or seasonal ingredients, 2021
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of pet food by value and volume, 2020
  2. MARKET DRIVERS

    • [Graph] Germany: key economic data, in real terms, 2019-22
    • [Graph] Germany: extent to which people are worried about the impact of COVID-19 on their lifestyle, 2020 and 2021
    • [Graph] Germany: changes in shopping habits since the start of the COVID-19 outbreak, 2020 and 2021
  3. WHAT CONSUMERS WANT AND WHY

    • The impact of COVID-19 on consumer behaviour
    • [Graph] Germany: type of pet owned, 2019 and 2021
    • [Graph] Germany: cat ownership, by age, 2019 and 2021
    • [Graph] Germany: dog ownership, by age, 2019 and 2021
    • [Graph] Germany: frequency of eating healthily, 2020 and 2021
    • Types of pet food given to pets
    • [Graph] Germany: buying and making pet food, 2019 and 2021
    • [Graph] Germany: types of food bought for cats and dogs, 2021
    • Where pet food is purchased
    • [Graph] Germany: how pet food is typically bought, 2021
    • [Graph] Germany: where pet food is typically purchased, 2021
    • [Graph] Germany: top four outlets for purchasing pet food, by financial situation, 2021
    • [Graph] Germany: online-only retailers shopped at for pet food, by gender and type of pet, 2021
    • Interest in pet food/drink concepts
    • [Graph] Germany: interest in pet food/drink concepts, 2021
    • Attitudes towards pets and pet food
    • [Graph] Germany: attitudes towards pets and pet food, 2021
    • Attitudes towards pets’ diets
    • [Graph] Germany: attitudes towards pets’ diets, 2021
  4. LAUNCH ACTIVITY AND INNOVATION

    • [Graph] Germany: pet food NPD by brands and private labels, 2020
    • [Graph] Germany: pet food NPD by sub-category, 2017 and 2020
    • [Graph] Germany: pet food NPD by cat vs dog, 2017 and 2020
    • [Graph] Germany: pet food NPD with low/no/reduced sugar and fat claims, 2017 and 2020
    • [Graph] Germany: pet food NPD with select ingredient types*, 2017 and 2020
    • [Graph] Germany: pet food NPD by protein* sources, 2017 and 2020
  5. MARKET SHARE

    • Company retail market share of pet food by value, 2019-20
    • Company retail market share of pet food by volume, 2019-20
  6. MARKET SIZE, SEgmentation AND FORECAST

    • Pet food retail sales by segment, cat vs dog, 2019-20
    • Pet food retail sales by segment, wet vs dry, 2019-20
  7. covid-19 scenario performance

  8. APPENDIX

    • Appendix – products covered, abbreviations, consumer research methodology and language usage
    • Appendix – market size and central forecast methodology
    • Appendix – COVID-19 scenario performance methodology and assumptions

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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