Amid squeezed incomes and higher menu prices, prove value by highlighting hard-to-replicate attributes whilst balancing local and Italian ingredients.
Eliana Riera-McInnes, Foodservice Research Analyst
Collapse All
-
- Key issues covered in this Report
-
EXECUTIVE SUMMARY
- Market context
- Graph 1: consumers who have reduced the amount of pizza they eat due to health concerns, by age, 2023
- Opportunities
- Graph 2: attitudes towards pizza/Italian restaurants, 2023
-
MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- Graph 4: financial confidence index, 2022-23
- The impact of the economy on pizza and Italian restaurants
- Graph 5: wholesale price index of flour and cereal products, 2021-23
- Graph 6: current financial situation, 2023
- Sustainability
- Healthy eating
- Population dynamics
- Competitive landscape
- Graph 7: select pizza/Italian restaurant brands, by number of stores, 2023
-
WHAT CONSUMERS WANT AND WHY
- Participation in pizza and Italian restaurants
- Graph 8: participation at pizza/Italian restaurants in the last 12 months, by age, 2023
- Graph 9: takeaway participation at pizza/Italian restaurants in the last 12 months, 2023
- Graph 10: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, 2023
- Graph 11: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, by age, 2023
- Frequency of eating in/ordering takeaway from pizza/Italian restaurants
- Graph 12: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by financial situation, 2023
- Graph 13: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by age, 2023
- Chain and independent pizza/Italian restaurant usage
- Graph 14: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, by age, 2023
- Graph 15: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, 2023
- Motivating factors to choose a pizza/Italian restaurant over another
- Graph 16: [no title]
- Graph 17: healthy options as a motivating factor to choose a pizza/Italian restaurant over another, by frequency of eating in/ordering a takeaway from a pizza/Italian restaurant in the last 12 months, 2023
- Behaviours towards pizza/Italian restaurants
- Graph 18: behaviours towards pizza/Italian restaurants, 2023
- Attitudes towards pizza/Italian restaurants
- Graph 19: attitudes towards pizza/Italian restaurants, 2023
-
LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
-
APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
Market Intelligence Made Easier With Mintel
The first Mintel Market Intelligence report was published over 50 years ago. Since then, we have provided our unique insights and understanding of consumers, innovation and global markets to thousands of customers worldwide. Here’s why our customers rely on Mintel:
- Gain a comprehensive, 360-degree view of the market: Mintel reports blend consumer research, market forecasts, product innovation tracking, and competitive analysis, allowing businesses to see every angle of their industry and identify new opportunities quickly.
- Make decisions with confidence, grounded in robust data: Each report draws on up-to-date, reliable information from trusted sources and industry experts, ensuring your strategies are based on solid evidence rather than speculation.
- Benefit from expert analysis and practical recommendations: Mintel’s reports are written by experienced analysts who interpret complex data and provide clear, actionable insights you can trust to guide your next moves.
- Stay ahead with actionable intelligence on market trends and consumer behaviour: By combining fresh research with long-term market monitoring, our reports help businesses anticipate changes and adapt strategically. So you’re prepared to make informed decisions and drive growth.
What goes into a Mintel Market Intelligence Report?
Curious about how a Market Intelligence report comes together? We like to think of it as building a detailed puzzle. We start with individual pieces: data from consumers, market statistics, industry trends, and online conversations. Then our expert analysts add world-class human insight and industry knowledge. The pieces are assembled to reveal a clear, comprehensive picture of a market.
The Four Pillars of Our Research
We use a combination of four main research methods when creating our reports, each adding a valuable perspective:
- Consumer Research: Direct surveys with real people, giving us clear, current insights into what people think and do.
- Desk Research: In-depth review of trusted data sources. We use this rich database, plus powerful internal tools that track new products and market sizes, to detect trends and guide forecasts.
- Trade Research: Insights from conversations with industry experts. Their real-world experience helps us understand what’s happening behind the scenes.
- Brand and Social Media Research: Analysis of online opinions and trends. This lets us spot trends, measure brand sentiment, and capture feedback in real time, adding further depth to our research.
Bringing It All Together
Each of these four pillars provides a different piece of the puzzle. Consumer research tells us what customers think, desk research provides the factual framework, trade research offers an insider’s view, and social media analysis reveals public sentiment.
Our expert analysts are skilled in weaving these diverse data streams together. They apply a range of quantitative and qualitative analysis techniques to uncover the deeper story, connecting the dots to deliver clear, actionable insights. This comprehensive, multi-layered process is how we transform raw data into a market intelligence report you can trust to inform your most important business decisions.
For a closer look at a Mintel Market Intelligence Report, take a look at the sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
