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- Key issues covered in this Report
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EXECUTIVE SUMMARY
- Market context
- Graph 1: consumers who have reduced the amount of pizza they eat due to health concerns, by age, 2023
- Opportunities
- Graph 2: attitudes towards pizza/Italian restaurants, 2023
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MARKET DRIVERS
- The German economy
- Graph 3: key economic data, in real terms, 2019-24
- Graph 4: financial confidence index, 2022-23
- The impact of the economy on pizza and Italian restaurants
- Graph 5: wholesale price index of flour and cereal products, 2021-23
- Graph 6: current financial situation, 2023
- Sustainability
- Healthy eating
- Population dynamics
- Competitive landscape
- Graph 7: select pizza/Italian restaurant brands, by number of stores, 2023
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WHAT CONSUMERS WANT AND WHY
- Participation in pizza and Italian restaurants
- Graph 8: participation at pizza/Italian restaurants in the last 12 months, by age, 2023
- Graph 9: takeaway participation at pizza/Italian restaurants in the last 12 months, 2023
- Graph 10: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, 2023
- Graph 11: takeaway ordering methods for collection/delivery from a pizza/Italian restaurant in the last 12 months, by age, 2023
- Frequency of eating in/ordering takeaway from pizza/Italian restaurants
- Graph 12: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by financial situation, 2023
- Graph 13: frequency of eating in/ordering a takeaway from pizza/Italian restaurants in the last 12 months, by age, 2023
- Chain and independent pizza/Italian restaurant usage
- Graph 14: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, by age, 2023
- Graph 15: pizza/Italian restaurants eaten in/ordered takeaway from in the last 12 months, 2023
- Motivating factors to choose a pizza/Italian restaurant over another
- Graph 16: [no title]
- Graph 17: healthy options as a motivating factor to choose a pizza/Italian restaurant over another, by frequency of eating in/ordering a takeaway from a pizza/Italian restaurant in the last 12 months, 2023
- Behaviours towards pizza/Italian restaurants
- Graph 18: behaviours towards pizza/Italian restaurants, 2023
- Attitudes towards pizza/Italian restaurants
- Graph 19: attitudes towards pizza/Italian restaurants, 2023
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LAUNCH ACTIVITY AND INNOVATION
- Advertising and marketing activity
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APPENDIX
- Appendix – products covered, abbreviations, consumer research methodology and language usage
Amid squeezed incomes and higher menu prices, prove value by highlighting hard-to-replicate attributes whilst balancing local and Italian ingredients.
Eliana Riera-McInnes, Foodservice Research Analyst
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