Stay ahead of the curve and future-proof your business with Mintel’s Germany Pizza Market Report 2024. Our full report is packed with consumer-led market intelligence, pizza trends in Germany, and consumer behaviours affecting your industry. Get a 360° view of the pizza market in Germany including the market share, the Germany pizza market size, and a growth forecast to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
88% of German consumers eat any retail or home-baked pizza, with consumption peaking among 16 to 24-year-olds. While price rises have caused a third of Germans to cut down on retail pizza, love of Italian food, coupled with utility offered by supermarket choices, ensures that the Germany pizza market size remains steady.
Long-term, digital media, such as social media content and gaming, will be essential in retaining young users’ attention and to balance moderation in ageing consumers in Germany.
To learn how to connect with your audience, purchase our Germany Pizza Market Report 2024 in full. Reveal lucrative innovation opportunities to help your business grow during times of financial uncertainty.
Brands: For Real Food, Dr. Oetker, Pizza Hut, Sodo London, Basenbox, Nestlé, Gustavo Gusto, Just Eat, Lieferando, Domino’s, Milano Vice, Microsoft, Croustipate, Bofrost, Tillman, Viola, M&S, Freiberger, BIG, Heinz, Doritos, FREDA, Pizza Pizza, Pizza Pilgrim, Staub, Hello Fresh, Genio, Wagner, and many more.
Products: Frozen pizza (from grocery stores), homemade pizza (using a ready-made base/pizza-making kit), chilled pizza (from grocery stores), homemade pizza prepared from scratch, fresh pizza (from deli counters).
This report, written by Adam Millward, Research, delivers in-depth commentary and analysis to highlight pizza trends in Germany and add expert context to the numbers.
Amid increased foodservice and grocery prices, retail pizza appeals as a tasty, low-cost meal. In the long term, pizza’s ubiquity places it well to lead a plant-based future.
Adam Millward
Research – Mintel Reports
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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