2020
9
Germany Prepared Meals & Pizza Market Report 2020
2020-10-06T16:00:25+01:00
REP5D53FC05_F4EB_4E7F_8252_782F93D3F321
2195
125640
[{"name":"Pizza","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/pizza"},{"name":"Ready Meals","url":"https:\/\/store.mintel.com\/industries\/food\/convenience-foods\/ready-meals"}]
Report
en_GB
As consumers prioritise health even more following COVID-19, the category must invest heavily in better-for-you innovation to address its unhealthy and processed image.Heidi Lanschützer, Associate Director for Food &…

Germany Prepared Meals & Pizza Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the Prepared Meals & Pizza – Germany market including the behaviours, preferences and habits of the consumer.

Only a minority of 30% of category users/shoppers consider ready meals a nice treat. Given the strong competition the category faces from dining out and takeaway/delivery, manufacturers must focus on replicating the dining out experience at home and finding ways to match these foodservice options on quality and taste.

Quickly Understand

  • How can ready meals boost their treat appeal?
  • What are major barriers for Germans to more frequent usage?
  • How to premiumise the pizza offering?
  • How to be vocal about ingredient origin and provenance in ready meals?
  • What are the leading companies in the category?
  • What is the impact of COVID-19 on the marketing mix?

Covered in this report

Brands covered: Aldi Nord, BoFrost, Die Pizza Imperatore, Dr. August Oetker KG, Edeka, Ella’s Basenbande, Followfood, Frosta AG, Garden Gourmet, Gia Pizza, Gustavo Gusto, Gut & Günstig, Iglo, ja!, La Finesse, Lentini, Lidl, Little Lunch, Lowicz, Marks & Spencer, Nabio, Nestlé S.A., Nomad Foods Ltd., Original Wagner, Penny, Reis-fit, Rewe, Soulful, Tesco, Wingert, etc.

Products covered: Chilled, frozen and ambient ready meals, complete meals, part meals, meal centres, chilled pizza, frozen pizza, main meal pizza, individually sized pizza, pizza slices, pizza baguettes, mini pizza, Flammkuchen and novelty products

Expert analysis from a specialist in the field

Written by Heidi Lanschützer, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As consumers prioritise health even more following COVID-19, the category must invest heavily in better-for-you innovation to address its unhealthy and processed image.

Heidi Lanschützer
Associate Director – Food and Drink

 

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: usage of ready meals and pizza, by selected demographics, April 2020
    • Mintel predicts
    • What consumers want and why
    • Graph 2: "Pizza with healthier toppings appeal to me", April 2020
    • Graph 3: top five features consumers are prepared to pay more for when buying pizza from a supermarket, April 2020
    • Graph 4: interest in different features of ready meals, April 2020
    • Graph 5: selected behaviours related to buying and using ready meals, April 2020
    • Opportunities
    • Graph 6: selected behaviours related to pizza, April 2020
    • The competitive landscape
    • Graph 7: company retail market share of ready meals (including pizza), by value and volume, 2019
  2. THE IMPACT OF COVID-19

    • Graph 8: "Has any of the following happened as a result of the COVID-19 outbreak?" – job loss or furlough, by age, 20-28 May 2020
    • Graph 9: "Since the start of the COVID-19/coronavirus outbreak, which of the following apply to you?", 27 July-5 August 2020
    • How a COVID-19 recession will reshape the industry
  3. market drivers

    • Graph 10: population by age, 2014-24
  4. What consumers want and why

    • Pizza – overall usage and usage frequency
    • Graph 11: usage of pizza, by age and parental status, April 2020
    • Graph 12: usage frequency of different types of pizza, April 2020
    • Graph 13: agreement that pizza/prepared meals are a healthy meal option, February 2019
    • Graph 14: consumers who have eaten homemade pizza at least 2-3 times a month in the last three months (NET), by age and parental status, April 2020
    • Graph 15: repertoires of types of pizza eaten, by age, April 2020
    • Pizza – features willing to pay more for
    • Graph 16: features consumers are prepared to pay more for when buying pizza from a supermarket, April 2020
    • Graph 17: top three factors checked when buying processed meat products, November 2019
    • Pizza – eating and buying behaviours
    • Graph 18: behaviours related to eating and buying pizza, April 2020
    • Graph 19: agreement that vegan/100% plant-based pizzas appeal to me, by age, April 2020
    • Ready meals – overall usage and usage frequency
    • Graph 20: usage of ready meals, by age, April 2020
    • Graph 21: frequency of eating ready meals, by storage format, April 2020
    • Ready meals – eating and buying behaviours
    • Graph 22: eating and buying behaviours related to ready meals, April 2020
    • Graph 23: top five most important factors when shopping for food, December 2019
    • Graph 24: top three environmentally friendly packaging priorities in the context of food & drink, December 2019*
    • Ready meals – interest in different product features
    • Graph 25: interest in different features of ready meals, April 2020
    • Ready meals – consumer attitudes
    • Graph 26: consumer attitudes towards ready meals, April 2020
  5. Launch activity and innovation

    • Pizza
    • Graph 27: new pizza launches, branded vs private label, January 2015-June 2020
    • Graph 28: pizza launches, by top 10 ultimate companies, 2015-19
    • Graph 29: pizza launches, by storage format, January 2015-June 2020
    • Graph 30: selected ethical claims in pizza launches, 2015 vs 2019
    • Graph 31: new pizza launches featuring a vegetarian and/or vegan claim, 2015 vs 2019
    • Ready meals
    • Graph 32: new ready meal launches, branded vs private label, January 2015-June 2020
    • Graph 33: ready meal launches, by top 10 ultimate companies, 2015-19
    • Graph 34: ready meal launches, by storage format, 2015-20*
    • Graph 35: new ready meal launches, by claims related to naturalness, January 2015-June 2020
    • Graph 36: new ready meal launches featuring protein-related claims, January 2015-June 2020
    • Advertising and marketing activity
  6. Market share

    • Retail market share of ready meals (including pizza), by value, 2017-19
    • Retail market share of ready meals (including pizza), by volume, 2017-19
  7. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
  8. Appendix

    • Note on COVID-19
    • Appendix –products covered, abbreviations and consumer research methodology
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch